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Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 246

, currently showing 221 to 240.

  1. Address

    Falkland Islands, Falkland Islands Government

    Telephone

    10000

    Falkland Islands Government,

    Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation on Saunders Island in the Falklands, and an assessment of the business viability for a new self-catering accommodation…

  2. Address

    Kent, United Kingdom, Visit Kent, Kent County Council, EU Interreg IVa Two Seas

    Telephone

    35000

    Visit Kent, Kent County Council, EU Interreg IVa Two Seas,

    An audit and analysis of the signage and potential development assets along the Kent coast which highlighted how the visitor experience could be enhanced by improved signage and product development opportunities identified for the private sector.

  3. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  4. Address

    Namibia, Namibia Tourism Board

    Telephone

    12000

    Namibia Tourism Board,

    Survey of the UK market, assessing perceptions and potential demand for Namibia, as well as trends related to long haul travel. The survey also profiled consumers who had travelled to Africa in the previous two years or had an interest in doing so.

  5. Address

    Hastings, East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    10000

    Hastings Borough Council,

    A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

  6. Address

    Surrey, United Kingdom, Private Client

    Telephone

    5000

    Private Client,

    This private estate needed initial feasibility and planning advice to restore a 100-acre site with sand pit and lakes to create a viable water-based natural attraction, which opened to the public in 2018.

  7. Address

    Falkland Islands, Falkland Islands Tourist Board, Falkland Islands Development Corporation

    Telephone

    8000

    Falkland Islands Tourist Board, Falkland Islands Development Corporation,

    Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

  8. Address

    Wales, United Kingdom, Pembroke Dock Tourism and Heritage Group and Town Team

    Telephone

    10000

    Pembroke Dock Tourism and Heritage Group and Town Team,

    Community consultation, market analysis, options appraisal to inform a business plan for social enterprises to stimulate tourism in Pembroke Dock, south Wales.

  9. Address

    Namibia, Millennium Challenge Corporation

    Telephone

    12000

    Millennium Challenge Corporation,

    Development of a project tracking tool for the Millennium Challenge Account team in Namibia to determine the impact of their various tourism sector projects on visitor arrivals and activities in the country.

  10. Address

    Spain, UNWTO

    Telephone

    60000

    UNWTO,

    Study to generate forecasts of arrivals in every country of the world to 2020, and to identify the tourism megatrends that were expected to shape the growth of tourism over this 22 year period. A tourism demand model was developed, dividing the…

  11. Address

    Saint Lucia, Organisation of Eastern Caribbean States

    Telephone

    26000

    Organisation of Eastern Caribbean States,

    Study to determine the level of readiness to develop a first experimental TSA within the nine OECS member states. Research included an assessment of the system of tourism statistics and national accounts in each destination.

  12. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    5000

    Falkland Islands Tourist Board,

    To monitor the tourism sector and enable regular and up-to-date reporting of visitor arrivals, the Falkland Islands Tourist Board contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the Islands.

  13. Address

    East of England, United Kingdom, Natural England

    Telephone

    25000

    Natural England,

    Sustainable tourism itineraries were developed for six protected landscapes in the East of England, working closely with local tourism businesses. Visitors were encouraged to explore the local area without using their cars.

  14. Address

    Albania, UNDP

    Telephone

    25000

    UNDP,

    This project was commissioned to put in place a system for the collection of monthly accommodation statistics to measure the performance of the accommodation sector, the collection of visitor-related data to better understand tourists travelling to…

  15. Address

    Northumberland, United Kingdom, Mid-Tyne Community Trust

    Telephone

    15000

    Mid-Tyne Community Trust,

    The feasibility study and options appraisal for the sustainable re-use of three redundant cottages at Barrasford Quarry in Tynedale, identified long-term mixed use for tourism, educational and commercial potential to support running costs

  16. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that looks at the major Safari destinations in Africa, examines the specifics of different types of safari, activities twinned with safaris, who goes on safari and profiles of the leading tour operators in the market.

  17. Address

    France, La Direction du Tourisme

    Telephone

    33000

    La Direction du Tourisme,

    Acorn undertook the research in the UK to identify strengths and weaknesses of the public funding programme of tourist accommodation and to make comparisons between the UK and other European countries to identify good practice.

  18. Address

    Mongolia, Netherlands Enterprise Agency

    Telephone

    50000

    Netherlands Enterprise Agency,

    This study assessed the system of tourism statistics in Mongolia and used existing data to estimate the economic impact of tourism in the country’s economy.

  19. Address

    Ghana, Ministry of Tourism, UNWTO, UNDP

    Telephone

    15000

    Ministry of Tourism, UNWTO, UNDP,

    Review of Ghana's proposed tourism database that aimed to link regional tourism offices with the head office in Accra. Improvements to the proposed system were recommended, including a system of regional data collection.

  20. Address

    East Sussex, United Kingdom, High Weald AONB Joint Advisory Committee

    Telephone

    5000

    High Weald AONB Joint Advisory Committee,

    A review of tourism in the High Weald Area of Outstanding Natural Beauty was undertaken to inform managers, the Joint Advisory Committee, about how the area is used and enjoyed by visitors and how public understanding and enjoyment could be improved.

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Featured Projects

Inspiration

  1. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Kayaking and other outdoor activities were part of this business plan for planning application for an estate in Surrey
    This private estate needed initial feasibility and planning advice to restore a 100-acre site with sand pit and lakes to create a viable water-based natural attraction, which opened to the public in 2018.
    1. 1 Mar 20161 Feb 2017
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Senegal
    Assessment of the current demand for tourism in Senegal, creating a detailed profile of existing and potential visitors to the country. Using this data, the study developed a long list of potential investment projects to satisfy the expected demand over the next 10 years.
    1. 1 Feb 20191 Aug 2019
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk