Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 270

, currently showing 221 to 240.

  1. Address

    Ethiopia, Ethiopian Tourism Organization, World Bank

    Telephone

    16000

    Ethiopian Tourism Organization, World Bank,

    Study to provide assistance to Ethiopia by evaluating the cultural and historic tourism product, generating markets and competing destinations. The study enabled Ethiopia to clearly target priority markets to make the most of its limited marketing…

  2. Address

    South Pacific, South Pacific Tourism Organisation

    Telephone

    15000

    South Pacific Tourism Organisation,

    Detailed market profiles of backpacking, diving and cultural tourism in the South Pacific region. The purpose of this study was to enable specialised and small-scale operators to understand these segments and thus help diversify the region’s market…

  3. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond

    Telephone

    4000

    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  4. Address

    Tanzania, Zanzibar Association of Tourism Investors, IFC

    Telephone

    32000

    Zanzibar Association of Tourism Investors, IFC,

    Strategic plan for the development of tourism in Zanzibar that would assist it to overcome three critical barriers: the supply of goods - in particular foods, training and education, and improvement in services and utilities.

  5. Address

    Surrey, United Kingdom, National Trust

    Telephone

    15000

    National Trust,

    Acorn provided market-led options for the development of the house at Leith Hill, a National Trust estate in Surrey, as part of a Conservation Management Plan led by associates ACTA.

  6. Address

    York, United Kingdom, Visit York

    Telephone

    4000

    Visit York,

    Visit York’s activity covers all aspects of tourism marketing, including market intelligence and providing business support. In order to inform on the development of the tourism sector they contracted Acorn T-Stats in 2015 to implement our online…

  7. Address

    Jordan, GIZ

    Telephone

    90000

    GIZ,

    Acorn worked with GOPA on this Tourism Digital Transformation and Product Development and Innovation project for GIZ, which aimed to assist micro, small and medium enterprises (MSMEs) through support to Jordan's sector support organisations. …

  8. Address

    Borough of Richmond upon Thames, United Kingdom, London Borough of Richmond upon Thames, Visit Richmond

    Telephone

    18000

    London Borough of Richmond upon Thames, Visit Richmond,

    Study to provide up-to-date information on visitor and trip characteristics, and to determine the value of the visitor economy in the Borough of Richmond upon Thames. It also implemented an ongoing tracking system of the visitor economy so the…

  9. Address

    Palau, Belau Tourism Association

    Telephone

    44000

    Belau Tourism Association,

    Implemented an international visitor survey for the Belau Tourism Association at Koror Airport on departing visitors. The survey was carried out using iPads, over one year, with a sample size of 6,000. Training, data analysis and reporting were…

  10. Address

    London, United Kingdom, Private Insurance Company

    Telephone

    12000

    Private Insurance Company,

    Risk assessment for Launch PR (with the lead client being an insurance company) to determine the risks of dying on 10 different types of holiday. A model was developed and loaded with risk coefficients that enabled the calculation of the odds on…

  11. Address

    Saudi Arabia, Ministry of Tourism, Boston Consulting Group

    Telephone

    36000

    Ministry of Tourism, Boston Consulting Group,

    Assessment of the existing tourism product and markets visiting the Asir province of Saudi Arabia, followed by the identification of a series of development options to encourage domestic and international tourism, in particular for adventure and…

  12. Address

    Cotswolds, United Kingdom, Cotswolds Tourism

    Telephone

    3000

    Cotswolds Tourism,

    The Cotswolds covers a huge area of almost 800 square miles in central England. To assist with monitoring and managing the sector, Cotswolds Tourism contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the…

  13. Address

    South Africa, Statistics South Africa

    Telephone

    24000

    Statistics South Africa,

    Review of the tourism satellite account project in South Africa, including the delivery of training seminars on its further development. The South Africa TSA is now updated on an annual basis and is the most advanced account in Africa.

  14. Address

    Ethiopia, Great Ethiopian Run plc

    Telephone

    10000

    Great Ethiopian Run plc,

    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a…

  15. Address

    Kent, United Kingdom, Visit Kent, Kent County Council, EU Interreg IVa Two Seas

    Telephone

    35000

    Visit Kent, Kent County Council, EU Interreg IVa Two Seas,

    An audit and analysis of the signage and potential development assets along the Kent coast which highlighted how the visitor experience could be enhanced by improved signage and product development opportunities identified for the private sector.

  16. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    5000

    Falkland Islands Tourist Board,

    To monitor the tourism sector and enable regular and up-to-date reporting of visitor arrivals, the Falkland Islands Tourist Board contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the Islands.

  17. Address

    Saudi Arabia, Saudi Arabia Ministry of Tourism

    Telephone

    420000

    Saudi Arabia Ministry of Tourism,

    Study to establish a market research and statistics unit within the Supreme Commission for Tourism to measure the volume, characteristics and value of tourism in the country. This involved the establishment of a number of surveys and other primary…

  18. Address

    St. Helena, St. Helena Tourism, DFID

    Telephone

    33000

    St. Helena Tourism, DFID,

    Due to the imminent opening of the airport in St. Helena and a direct link with South Africa, this study undertook an analysis of marketing and branding, including the delivery of a number of workshops for stakeholders. Recommendations were made…

  19. Address

    East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    25000

    Hastings Borough Council,

    This study set out the vision for St Leonards Gardens in terms of accessibility, enjoyment and understanding of the park by its varied audiences. The plan was successfully used to bid for Heritage Lottery Funding for improving the gardens.

  20. Address

    City of London, United Kingdom, City of London Corporation

    Telephone

    33000

    City of London Corporation,

    Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors to the City Information Centre in London. The aims of the survey were to understand the services visitors require and to measure how staff are performing as…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

Elephant riding

Working to Improve the Welfare of Animals in Tourism

One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to. 

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

January 2021

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk