Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do


  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:


  1. Successfully completed
  2. Enjoyed working with
  3. Delivered projects in
  4. Served the sector for

Where We Work

Number of results: 287

, currently showing 201 to 220.

  1. Address

    Kent, United Kingdom, Thanet District Council, EU Interreg IVa



    Thanet District Council, EU Interreg IVa,

    Thanet's 17 beaches are its greatest tourist asset. This strategic action plan produced a master plan for each beach, identifying improvements to the visitor experience, locations for new beachside visitor accommodation and appropriate management…

  2. Address

    Hampshire, United Kingdom, Explore Worldwide



    Explore Worldwide,

    This study was commissioned by a leading UK adventure tour operator to examine the market for Free Independent Traveller (FIT) adventure travel, and assess its strengths and weaknesses to determine what opportunities may exist to expand into this…

  3. Address

    Spain, UNWTO




    Study to generate forecasts of arrivals in every country of the world to 2020, and to identify the tourism megatrends that were expected to shape the growth of tourism over this 22 year period. A tourism demand model was developed, dividing the…

  4. Address

    City of London, United Kingdom, City of London Corporation



    City of London Corporation,

    Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors to the City Information Centre in London. The aims of the survey were to understand the services visitors require and to measure how staff are performing as…

  5. Address

    Warwickshire, United Kingdom, Wellesbourne Parish Council



    Wellesbourne Parish Council,

    Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.

  6. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond



    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  7. Address

    Namibia, Millennium Challenge Corporation



    Millennium Challenge Corporation,

    Large sample tourism exit survey to provide detailed tourist profile and trip characteristics in Namibia. Interviews were carried out at land border posts and airports, using face-to-face interviews in eight different languages.

  8. Address

    Scotland, United Kingdom, VisitScotland




    Study to undertake market research into horse riding and horse racing in Scotland, and to develop a market profile for each that would include clear guidelines on developing, marketing and promoting each segment.

  9. Address

    Uganda, CBI, Netherlands Enterprise Agency



    CBI, Netherlands Enterprise Agency,

    CBI Netherlands required a detailed Value Chain Analysis of the Ugandan tourism sector to identify the challenges and opportunities to support the growth of the sector. The findings of the VCA would then define the scope of a five-year tourism…

  10. Address

    Saint Lucia, Organisation of Eastern Caribbean States



    Organisation of Eastern Caribbean States,

    Study to determine the level of readiness to develop a first experimental TSA within the nine OECS member states. Research included an assessment of the system of tourism statistics and national accounts in each destination.

  11. Address

    Hastings, East Sussex, United Kingdom, Hastings Borough Council



    Hastings Borough Council,

    A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

  12. Address

    Cotswolds, United Kingdom, Cotswolds Tourism



    Cotswolds Tourism,

    The Cotswolds covers a huge area of almost 800 square miles in central England. To assist with monitoring and managing the sector, Cotswolds Tourism contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the…

  13. Address

    Kuwait, Ministry of Commerce and Industry



    Ministry of Commerce and Industry,

    Study for the development and implementation of a system of tourism statistics in Kuwait, and the design and programming of an online database system for the collection, organisation and dissemination of the data.

  14. Address

    France, Comité Régional du Tourisme Nord-Pas-de-Calais



    Comité Régional du Tourisme Nord-Pas-de-Calais,

    There are a large number of World War I and II sites in Northern France, some of which are well-known, but most are relatively unknown. These were assessed to provide a strategy for developing and marketing them to UK visitors; special focus was…

  15. Address

    Botswana, Department of Tourism, UNWTO, UNDP



    Department of Tourism, UNWTO, UNDP,

    This one-year project focused on strengthening the Research and Statistics Unit by setting up a system of tourism statistics and developing a comprehensive tourism statistics database to formalise the storage, processing and retrieval of data.

  16. Address

    London, United Kingdom, London Borough of Camden



    London Borough of Camden,

    Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research.

  17. Address

    United Kingdom, Scottish Association of Marine Science



    Scottish Association of Marine Science,

    Market research, through interviews with visitors using conjoint analysis, to assess the impact of visitor behaviour depending on different environmental, economic and wildlife scenarios in Scotland, Cornwall, Devon and Yorkshire.

  18. Address

    South Yorkshire, United Kingdom, Visit Doncaster



    Visit Doncaster,

    Visit Doncaster is the destination management organisation for Doncaster and the surrounding area. In 2018 they contracted Acorn T-Stats to implement our online tourism statistics tracking system to measure changes in the visitor economy in the…

  19. Address

    Colombia, BEIS UK, Ecología Economia y Ética Asesorías Colombia



    BEIS UK, Ecología Economia y Ética Asesorías Colombia ,

    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes…

  20. Address

    London, United Kingdom, Visit England



    Visit England,

    Study for the design and development of an online database to store a wide range of tourism statistics from Visit England’s surveys, as well as from other bodies, into a system that could be interrogated easily to generate useful reports for…

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Featured Projects


  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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How to become a sustainable destination?

How to become a sustainable destination?

Managing a destination sustainably is not an easy task, and there are various threats and challenges that destinations are increasingly facing.  And carbon offsetting and planting trees will, unfortunately, not be enough.  From threats linked to climate change and increasing GHG atmospheric concentrations to challenges related to the wellbeing of the population and visitors, the management of waste, energy, water but also culture and heritage, and the engagement of local businesses, it can sometimes be challenging to identify the next steps a destination should take.

20 years later… what has changed?

20 years later… what has changed?

On the 10th of January 2002, Alison Burgh and Kevin Millington created Acorn Tourism Consulting Ltd. In 20 years, the tourism industry has evolved dramatically, our work has significantly changed, but the people that we have met along the way have remained as inspiring and resilient!

What is the Green Destinations Top 100 Stories?

What is the Green Destinations Top 100 Stories?

The Green Destinations Top 100 Stories is an annual competition launched in 2014 to help destinations at different stages of their journey towards sustainable and regenerative tourism. The Top 100 is an effective tool for every destination, whether they are looking to learn more about reporting and communicating sustainability, wanting to establish themselves as an industry leader by sharing an innovative project implemented, or looking for an achievable yet ambitious first step to learn more about destination sustainability guidelines.

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.



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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970