Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do


  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:


  1. Successfully completed
  2. Enjoyed working with
  3. Delivered projects in
  4. Served the sector for

Where We Work

Number of results: 250

, currently showing 201 to 220.

  1. Address

    East Sussex, United Kingdom, Pestalozzi International Village



    Pestalozzi International Village,

    Feasibility study for developing a conference centre at Pestalozzi's International Village in Sedlescombe in order to more effectively use the site, work more closely with the community, and generate an additional revenue stream.

  2. Address

    East Sussex, United Kingdom, National Trust



    National Trust,

    The National Trust required interpretation and development options for nine properties in the historic town of Winchelsea. Acorn, with associates PLB and Roger Joyce Architects, identified a range of options for each site and assessed their…

  3. Address

    Namibia, Ministry of Environment and Tourism, UNWTO, UNDP



    Ministry of Environment and Tourism, UNWTO, UNDP,

    This project was commissioned to review the national tourism information system and system of tourism statistics, and make relevant recommendations and project proposals in order to strengthen the operational capacity of the Ministry of Environment…

  4. Address

    Vietnam, UNWTO, UNDP, Ministry of Tourism



    UNWTO, UNDP, Ministry of Tourism,

    Development of a system of tourism statistics for Vietnam to enable the commencement of a range of data collection, including an air visitor survey, domestic tourism survey, accommodation occupancy survey, and tourism sector supply surveys.

  5. Address

    Italy, Private Client



    Private Client,

    Feasibility study for the development of three new resorts in southern Italy. Research was undertaken into the Italian domestic holiday market, key international markets, as well as potential competitors in the area.

  6. Address

    United Kingdom, Scottish Association of Marine Science



    Scottish Association of Marine Science,

    Market research, through interviews with visitors using conjoint analysis, to assess the impact of visitor behaviour depending on different environmental, economic and wildlife scenarios in Scotland, Cornwall, Devon and Yorkshire.

  7. Address

    Kensington, United Kingdom, Royal Borough of Kensington and Chelsea



    Royal Borough of Kensington and Chelsea,

    The aim of this study was to provide up-to-date information on the importance of the visitor economy and to ensure that future policy decisions incorporated a detailed understanding of the benefits and potential conflicts that large numbers of…

  8. Address

    London, United Kingdom, Hackney Council



    Hackney Council,

    Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder consultations and a competitor analysis, combined with an in-depth understanding of heritage of this unique woodland cemetery in Hackney, helped to identify…

  9. Address

    London Bridge, United Kingdom, Northern Tourism Growth Fund



    Northern Tourism Growth Fund,

    Consumer research to assess the effectiveness of exhibitions within the City Information Centre that focused on destinations in the North of England. Face-to-face interviews were held with visitors as they departed the CIC.

  10. Address

    Falkland Islands, Falkland Islands Tourist Board



    Falkland Islands Tourist Board,

    Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which had gone from a peak of 62,500 cruise visitors in 2008 to less than half of this in 2014. The study included considerable industry consultations in the…

  11. Address

    Worldwide, Mintel




    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  12. Address

    Botswana, Department of Tourism, UNWTO, UNDP



    Department of Tourism, UNWTO, UNDP,

    Study to further enhance the tourism statistical infrastructure in Botswana following the successful 1999-2000 Development of a System of Tourism Statistics project, and to compile a first experimental Tourism Satellite Account (TSA).

  13. Address

    Falkland Islands, Falkland Islands Tourist Board



    Falkland Islands Tourist Board,

    Survey to gain insight into the users of the Falkland Islands Tourist Board website, and to gauge their levels of satisfaction with regards to the information it provided, its layout, ease of use, content, and usefulness providing information for…

  14. Address

    East Sussex, United Kingdom, Rye Town Council



    Rye Town Council,

    Study to investigate the feasibility of developing the Strand Car Park in Rye, which has capacity for around 25 cars, into a pedestrian plaza. The rationale was to provide a valuable amenity area that would attract both visitors and residents.

  15. Address

    Lincolnshire, United Kingdom, Visit Lincoln



    Visit Lincoln,

    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality…

  16. Address

    Saudi Arabia, Private Client



    Private Client,

    Market feasibility study for a luxury resort targeting the Saudi and expatriate markets in the country. This included identifying the best location for the resort based on available infrastructure and proximity to the markets. The study also…

  17. Address

    City of London, United Kingdom, City of London Corporation



    City of London Corporation,

    Assessment of the impact of the Culture Mile Pop-Up Art programme through observations and interviews with 200 persons showing a level of interest in the installations. Also included interviews with local businesses seeking the views of owners…

  18. Address

    Worldwide, Mintel




    Specialist niche market report covering Golf Tourism: who plays and top generating markets, where they play, which operators lead the market and what the future holds for the sector.

  19. Address

    Suffolk, United Kingdom, Great Yarmouth Borough Council



    Great Yarmouth Borough Council,

    The Winter Gardens in Great Yarmouth is in desperate need of restoration. We provided an option appraisal for its future use and the initial business case for a Phase 1 HLF bid.

  20. Address

    Libyan Arab Jamahiriya, People’s Committee for Tourism, UNWTO



    People’s Committee for Tourism, UNWTO,

    Study to provide a series of interventions over two years to assist with the development of a system of tourism statistics and to assess the growth of tourism in the country under various development scenarios.

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Featured Projects


  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970