Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 250

, currently showing 181 to 200.

  1. Address

    Hampshire, United Kingdom, Rural Ways, Tourism South East

    Telephone

    10000

    Rural Ways, Tourism South East,

    Nine short break outdoor activity itineraries were developed in Kent, West Sussex and Hampshire Tourism South East’s Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce…

  2. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    25000

    Falkland Islands Tourist Board,

    Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which had gone from a peak of 62,500 cruise visitors in 2008 to less than half of this in 2014. The study included considerable industry consultations in the…

  3. Address

    Warwickshire, United Kingdom, Wellesbourne Parish Council

    Telephone

    20000

    Wellesbourne Parish Council,

    Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.

  4. Address

    Namibia, Ministry of Environment and Tourism, UNWTO, UNDP

    Telephone

    12000

    Ministry of Environment and Tourism, UNWTO, UNDP,

    This project was commissioned to review the national tourism information system and system of tourism statistics, and make relevant recommendations and project proposals in order to strengthen the operational capacity of the Ministry of Environment…

  5. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report covering Golf Tourism: who plays and top generating markets, where they play, which operators lead the market and what the future holds for the sector.

  6. Address

    Leicestershire, United Kingdom, Melton District Council

    Telephone

    40000

    Melton District Council,

    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic,…

  7. Address

    Eritrea, Ministry of Tourism, UNWTO, UNDP

    Telephone

    350000

    Ministry of Tourism, UNWTO, UNDP,

    As part of a Tourism Master Plan for Eritrea, Acorn developed a system of tourism statistics to enable the Ministry of Tourism to collect, process, analyse and disseminate tourism data and intelligence related to the sector.

  8. Address

    Tower of London, United Kingdom, City of London Corporation

    Telephone

    14000

    City of London Corporation,

    An assessment was made of the value added, to the City, wider London and the UK, of having a visitor information centre in the City of London. Visitors to the centre were interviewed to find out if they made additional expenditure as a consequence…

  9. Address

    Ethiopia, Ethiopian Tourism Organization, World Bank

    Telephone

    16000

    Ethiopian Tourism Organization, World Bank,

    Study to provide assistance to Ethiopia by evaluating the cultural and historic tourism product, generating markets and competing destinations. The study enabled Ethiopia to clearly target priority markets to make the most of its limited marketing…

  10. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    42000

    South Pacific Tourism Organisation,

    Development of 22 niche segments to assist South Pacific countries to develop tourism in these markets. The segments included birdwatching, cultural heritage and historic tourism, cycling, diving, festival and sports events tourism, and fishing.

  11. Address

    Tanzania, Zanzibar Association of Tourism Investors, IFC

    Telephone

    32000

    Zanzibar Association of Tourism Investors, IFC,

    Strategic plan for the development of tourism in Zanzibar that would assist it to overcome three critical barriers: the supply of goods - in particular foods, training and education, and improvement in services and utilities.

  12. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on International Rail Packages that profiles the leading rail package operators, their trains and journeys; how the product is marketed and sold; who the rail consumer is, and what the future holds for the sector.

  13. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A detailed and extensive study into the process of risk management for tourism businesses that involved both establishing a Risk Management Process before a crisis occurs, and the four-step process to be adopted during the crisis.

  14. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    10000

    Falkland Islands Tourist Board,

    Analysis of six niche markets that were identified as having potential for development in the Falkland Islands; these were: birdwatching, fishing, conflict tourism, trekking, marine tourism, and yachting. Each profile included the identification of…

  15. Address

    North London, United Kingdom, London Borough of Camden

    Telephone

    18000

    London Borough of Camden,

    Study to provide up-to-date information on the importance of visitors to Camden, and to ensure that future policy decisions incorporated a detailed understanding of the benefits and potential conflicts that large numbers of visitors bring to the…

  16. Address

    London, United Kingdom, City of London Corporation

    Telephone

    7500

    City of London Corporation,

    Assessment of the economic impact of the Sculpture in the City projects, including an estimate of visitor numbers, and evaluation of the impact, in terms of expenditure, on the City economy that the sculpture park generated.

  17. Address

    East Sussex, United Kingdom, Enplan

    Telephone

    5000

    Enplan,

    Developers needed an options appraisal to identify uses for a Grade 2* listed Pugin chapel. Acorn identified options that would maximize benefit to local communities, residents and contribute to local economic, artistic and cultural regeneration.

  18. Address

    Kent, United Kingdom, Thanet District Council, EU Interreg IVa

    Telephone

    40000

    Thanet District Council, EU Interreg IVa,

    Thanet's 17 beaches are its greatest tourist asset. This strategic action plan produced a master plan for each beach, identifying improvements to the visitor experience, locations for new beachside visitor accommodation and appropriate management…

  19. Address

    Lincolnshire, United Kingdom, Visit Lincoln

    Telephone

    4000

    Visit Lincoln,

    Visit Lincoln is a Community Interest Company and the city’s official Destination Management Organisation. To track tourism activity in the region, Visit Lincoln contracted Acorn T-Stats in 2015 to implement our online tourism statistics system.

  20. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Wilderness Tourism that explores the wilderness tourism market, identifies the leading wilderness regions and profiles tourism activities commonly undertaken.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk