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Visit Cambridge T-Stats

About

Summary

Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to domestic UK and established European and other international markets and for showcasing the best that Cambridge has to offer.

Visit Cambridge contracted Acorn T-Stats in 2019 to implement our online tourism statistics tracking system for the area.

Our Approach

The Visit Cambridge T-Stats system includes the tracking of visits to attractions, attendance at events, Airbnb occupancy and expenditure, car park usage, city centre footfall, guided busway passengers, visitors to the information centre, sales levels in key retail locations, social media and website activity, and the weather.

Outcome

One of Cambridge’s key goals is to use T-Stats to manage visitor arrivals to the city, which reach significant peaks, especially during the summer months.

Directions

Projects Nearby

  1. By undertaking a survey of tourism sector businesses in Bedfordshire, an assessment was…

  2. Sustainable tourism itineraries were developed for six protected landscapes in the East…

  3. This study of the visiting friends and relatives (VFR) market in the four Boroughs of…

  1. This award-winning Masterplan and Business Plan for the development of a visitor facility…

  2. Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder…

  3. Study to evaluate the business tourism product that existed across the four North London…

  4. Visit Kent and Visit Essex needed to determine the unique identity and core values of…

  5. Study commissioned by the London Borough of Camden to use existing local and regional…

  6. Camden needed to know what tourism, arts and creative industry data sources were…

  7. Study to investigate potential opportunities that Camden could pursue during the period…

  8. Study to provide up-to-date information on the importance of visitors to Camden, and to…

  9. Assessment of the impact of the Culture Mile Pop-Up Art programme through observations…

  10. Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors…

  11. The City of London Corporation is the governing body of the Square Mile in London with…

  12. Specialist niche market report on International Rail Packages that profiles the leading…

  13. Assessment of the economic impact of the Sculpture in the City projects, including an…

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Visit Cambridge T-Stats

Client:

Visit Cambridge and Beyond,

Location:

Cambridgeshire, United Kingdom
Visit Cambridge and Beyond

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk