About
Summary
Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to domestic UK and established European and other international markets and for showcasing the best that Cambridge has to offer.
Visit Cambridge contracted Acorn T-Stats in 2019 to implement our online tourism statistics tracking system for the area.
Our Approach
The Visit Cambridge T-Stats system includes the tracking of visits to attractions, attendance at events, Airbnb occupancy and expenditure, car park usage, city centre footfall, guided busway passengers, visitors to the information centre, sales levels in key retail locations, social media and website activity, and the weather.
Outcome
One of Cambridge’s key goals is to use T-Stats to manage visitor arrivals to the city, which reach significant peaks, especially during the summer months.
Directions
Projects Nearby
Research was undertaken for VisitEngland to help them understand the current state of…
By undertaking a survey of tourism sector businesses in Bedfordshire, an assessment was…
Sustainable tourism itineraries were developed for six protected landscapes in the East…
Acorn Tourism was commissioned to research a Market Needs Study to support the…
This study of the visiting friends and relatives (VFR) market in the four Boroughs of…
Osea Island is a privately-owned island in the River Blackwater in Essex. Acorn was…
This award-winning Masterplan and Business Plan for the development of a visitor facility…
Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder…
Study to evaluate the business tourism product that existed across the four North London…
Visit Kent and Visit Essex needed to determine the unique identity and core values of…
Study commissioned by the London Borough of Camden to use existing local and regional…
Camden needed to know what tourism, arts and creative industry data sources were…
Study to provide up-to-date information on the importance of visitors to Camden, and to…
Study to investigate potential opportunities that Camden could pursue during the period…
Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors…
Assessment of the impact of the Culture Mile Pop-Up Art programme through observations…
