To provide you with the best experience, cookies are used on this site.  Learn more

Allow cookies
Impact of the Culture Mile

About

Summary

This study was commissioned to assess the impact of the Culture Mile Pop-Up Art street installation in the City of London.  The impact was measured in terms of awareness, positivity and economic change on local businesses.  Primary research was used to collect data from visitors and businesses, and the findings provided the client with robust information for planning future outdoor exhibitions in the City.

Our Approach

The study was undertaken using a combination of observations and interviews with the general public in and around the four specific areas.  In addition, short interviews were conducted with businesses that operated in the Silk Street, Moor Lane and Smithfield Rotunda areas.

The selection of visitors was based on observations of their actions in the area, which included stopping and looking at installations, possibly taking photos, and changing direction or directing someone else to the installations.

The surveys included questions on the awareness of the Culture Mile Art Programme; sources of information; comments on information provision; how the area or installation made them feel; whether they thought the installations changed their perception of the City; whether they were in favour of more installations and if so, what they would like to see.

Interviews with local businesses focussed on shops, bars and restaurants seeking the views of owners regarding the impact of the installations, in particular whether they thought if they had increased footfall into their premises, and to estimate additional spend due to increased footfall.

Outcome

The research provided robust data and analysis of the success of the Culture Mile Pop-Up Art street installation, including estimates of additional expenditure it generated from visitors to the area.  A long list of quotations from visitors and businesses provided additional qualitative findings.

Directions

Projects Nearby

  1. Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors…

  2. The City of London Corporation is the governing body of the Square Mile in London with…

  3. Specialist niche market report on International Rail Packages that profiles the leading…

  1. Assessment of the economic impact of the Sculpture in the City projects, including an…

  2. Consumer research to assess the effectiveness of exhibitions within the City Information…

  3. An assessment was made of the value added, to the City, wider London and the UK, of…

  4. Switzerland Tourism used Harrods shop windows and in-store space for a marketing campaign…

  5. Risk assessment for Launch PR (with the lead client being an insurance company) to…

  6. Study to investigate potential opportunities that Camden could pursue during the period…

  7. Study to provide up-to-date information on the importance of visitors to Camden, and to…

  8. Study commissioned by the London Borough of Camden to use existing local and regional…

  9. Study for the design and development of an online database to store a wide range of…

  10. Camden needed to know what tourism, arts and creative industry data sources were…

  11. This award-winning Masterplan and Business Plan for the development of a visitor facility…

  12. Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder…

  13. Study to determine the demand and additional expenditure that would be generated in…

Previous Next

Impact of the Culture Mile in the City of London

Client:

City of London Corporation,

Location:

City of London, United Kingdom
City of London Corporation

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk