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City of London T-Stats

About

Summary

The City Corporation is the governing body of the Square Mile dedicated to a vibrant and thriving City, supporting a diverse and sustainable London within a globally-successful UK.  The City of London Corporation aims to contribute to a flourishing society, shape outstanding environments and support a thriving economy by strengthening the character, capacity and connections of the City, London and the UK for the benefit of people who live, learn, work and visit.

The City of London Corporation contracted Acorn T-Stats in 2013 to implement our online tourism statistics tracking system for the area.

Our Approach

The Corporation of London T-Stats system includes the tracking of accommodation occupancy, RevPAR and room rates,  visits to attractions, Airbnb occupancy and expenditure, passengers and aircraft movements at all London’s airports, visitors to the City Information Centre, social media and website activity, and the weather.

Outcome

One of the Corporation’s key goals is to use T-Stats to generate monthly summary reports for stakeholders to show changes to the visitor economy as it happens.

Directions

Projects Nearby

  1. Specialist niche market report on International Rail Packages that profiles the leading…

  2. Assessment of the economic impact of the Sculpture in the City projects, including an…

  3. Assessment of the impact of the Culture Mile Pop-Up Art programme through observations…

  1. Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors…

  2. Consumer research to assess the effectiveness of exhibitions within the City Information…

  3. An assessment was made of the value added, to the City, wider London and the UK, of…

  4. Switzerland Tourism used Harrods shop windows and in-store space for a marketing campaign…

  5. Risk assessment for Launch PR (with the lead client being an insurance company) to…

  6. Study for the design and development of an online database to store a wide range of…

  7. Study to investigate potential opportunities that Camden could pursue during the period…

  8. Study to provide up-to-date information on the importance of visitors to Camden, and to…

  9. Study commissioned by the London Borough of Camden to use existing local and regional…

  10. Camden needed to know what tourism, arts and creative industry data sources were…

  11. Study to determine the demand and additional expenditure that would be generated in…

  12. This award-winning Masterplan and Business Plan for the development of a visitor facility…

  13. Acorn's Business Plan provided Lambeth Council’s Parks Department with a viable model to…

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City of London T-Stats

Client:

City of London Corporation,

Location:

City of London, United Kingdom
City of London Corporation

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk