Remote hills and valleys in Lesotho, Africa

More than twenty years of sustainable tourism development for destinations worldwide

Riverfront in Copenhagen, Denmark

Helping tourism businesses innovate and stimulate the visitor economy

Rural scene in the United Kingdom

Supporting the sector to create a collaborative and sustainable future for people, places and the planet

Bridge over the River Tyne in Newcastle-upon-Tyne

Providing dedicated expertise and strategic planning for regenerative tourism development globally

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Market trader in Rwanda
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Seven Sisters in East Sussex, UK
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Kitesurfing in Aruba
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Boats on the Thames, Richmond upon Thames, London
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Sightseeing in Latvia
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Camels in the desert, Namibia
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    328
    projects
  2. Enjoyed working with
    169
    clients
  3. Delivered projects in
    85
    countries
  4. Served the sector for
    22
    years

Where We Work

Number of results: 327

, currently showing 301 to 320.

  1. Address

    East Sussex, United Kingdom, Pestalozzi International Village

    Telephone

    14000

    Pestalozzi International Village,

    Feasibility study for developing a conference centre at Pestalozzi's International Village in Sedlescombe in order to more effectively use the site, work more closely with the community, and generate an additional revenue stream.

  2. Address

    Lesotho, Lesotho Tourism Development Corporation, World Bank

    Telephone

    55000

    Lesotho Tourism Development Corporation, World Bank,

    This project brought together all the tourism statistics that had been collected over the previous 10 years and consolidated them in an online tourism statistics database that was programmed specifically for Lesotho. It also included improved data…

  3. Address

    Jordan, Jordan Inbound Tour Operator Association, USAID

    Telephone

    15000

    Jordan Inbound Tour Operator Association, USAID,

    Research for the Jordan Inbound Tour Operator Association to better understand its importance to the overall tourism sector, and its value to the Jordanian economy in terms of visitor numbers, expenditure, direct value added and employment. The…

  4. Address

    Sierra Leone, Ministry of Tourism and Cultural Affairs, World Bank

    Telephone

    200000

    Ministry of Tourism and Cultural Affairs, World Bank,

    Acorn was contracted to assess the current system of tourism statistics in Sierra Leone and make recommendations for their improvement, including the preparation for the development of a first Tourism Satellite Account (TSA) for the country.

  5. Address

    Republic of Ireland, Ireland Ministry of Agriculture

    Telephone

    30000

    Ireland Ministry of Agriculture,

    To help Ireland’s local producers access international visitor markets we partnered with TravelingSpoon.com to source and promote rural food hosts to share stories and their love of Irish culinary traditions, including oyster shacking and artisan…

  6. Address

    Zimbabwe, UNWTO

    Telephone

    30000

    UNWTO,

    The United Nations World Tourism Organization (UNWTO) commissioned five three-day tourism statistics seminars across Africa over a period of 10 years. These were held in Harare, Zimbabwe; Tripoli, Libya; Bagamoyo, Tanzania; Addis Ababa, Ethiopia,…

  7. Address

    Oxfordshire, United Kingdom, Voyages to Antiquity

    Telephone

    11000

    Voyages to Antiquity,

    Study contracted by a specialist historical and archaeological focussed cruise operator, which was seeking to target their marketing activity more effectively, and needed to understand more about their customer base and prospects.

  8. Address

    Hampshire, United Kingdom, Rural Ways, Tourism South East

    Telephone

    10000

    Rural Ways, Tourism South East,

    Nine short break outdoor activity itineraries were developed in Kent, West Sussex and Hampshire Tourism South East’s Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce…

  9. Address

    Mid Sussex, United Kingdom, Haywards Heath Town Council

    Telephone

    7000

    Haywards Heath Town Council,

    Acorn collaborated with environmental planners to research community needs, accessibility and the infrastructure required to inform the design of a master plan for a country park in mid-Sussex, to be located adjacent to a new housing development.

  10. Address

    Botswana, Department of Tourism

    Telephone

    25000

    Department of Tourism,

    In 2000, Acorn developed an offline tourism statistics database to assist with measuring and reporting on inbound and domestic tourism, and the activities of all businesses in the tourism sector, using Microsoft Access. In 2014 this system was…

  11. Address

    Swift Gardens, Visit Lincoln, Lincoln, Lincolnshire, LN24NF

    Telephone

    26000

    Visit Lincoln, Lincoln

    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality…

  12. Address

    Zambia, PEP Zambia, DFID

    Telephone

    80000

    PEP Zambia, DFID,

    Acorn delivered a Destination Management Plan for Livingstone, based on a placemaking approach, with extensive public and private stakeholder engagement, to guide local and national stakeholders to create a more competitive destination.

  13. Address

    Uganda, CBI, Netherlands Enterprise Agency

    Telephone

    30000

    CBI, Netherlands Enterprise Agency,

    CBI Netherlands required a detailed Value Chain Analysis of the Ugandan tourism sector to identify the challenges and opportunities to support the growth of the sector. The findings of the VCA would then define the scope of a five-year tourism…

  14. Address

    Royal Borough of Kensington & Chelsea, United Kingdom, Royal Borough of Kensington & Chelsea

    Telephone

    15000

    Royal Borough of Kensington & Chelsea,

    Study to determine the demand and additional expenditure that would be generated in Kensington and Chelsea, as well as the rest of London, from visitors if a Crossrail station was developed on the King's Road.

  15. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    15000

    Falkland Islands Tourist Board,

    The Tourism Marketing Strategy (2020-2025) was commissioned by the Falkland Islands Tourist Board (FITB) to update and replace the previous Tourism Marketing Strategy 2016-2025 (developed by Acorn) following the disruption caused by the COVID-19…

  16. Address

    Ramsgate Kent, United Kingdom, Visit Kent, EU Interreg IVa

    Telephone

    10000

    Visit Kent, EU Interreg IVa,

    A Vision for Kent's Coast was developed, within a wider strategy for Kent's coast, drawing on the county's unique maritime past yet looking forward to revitalise its visitor offer, while protecting and preserving its natural beauty for future…

  17. Address

    North London, United Kingdom, London Development Agency

    Telephone

    18000

    London Development Agency,

    This study of the visiting friends and relatives (VFR) market in the four Boroughs of Waltham Forest, Haringey, Enfield and Barnet was aimed at assisting the North London Boroughs, tourism businesses and related marketing organisations to better…

  18. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    8000

    Falkland Islands Tourist Board,

    Study to assess the economic impact of the cruise sector in the Falklands, focusing on the revenue generated by the cruise vessels through the payment of passenger dues, taxes and purchases from the private sector of goods and services.

  19. Address

    Lincolnshire, United Kingdom, Visit Lincoln

    Telephone

    4000

    Visit Lincoln,

    Visit Lincoln is a Community Interest Company and the city’s official Destination Management Organisation. To track tourism activity in the region, Visit Lincoln contracted Acorn T-Stats in 2015 to implement our online tourism statistics system.

  20. Address

    Worldwide, CBI - The Netherlands Enterprise Centre

    Telephone

    5000

    CBI - The Netherlands Enterprise Centre,

    Acorn Tourism conducted research for this comprehensive business guide to help local tour operators understand what is meant by Going Green, and to implement a range of low-cost actions into their businesses.

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Featured Projects

Inspiration

  1. Caribbean Regional Tourism Marketing Strategy
    This Regional Tourism Marketing Strategy was developed to provide a detailed and instructive way forward for marketing Grenada, Saint Lucia and St. Vincent and the Grenadines as a region in the Caribbean.
    1. 1 Jan 202431 Dec 2024
  2. Feasibility Study for the Development of a Cultural Heritage Research and Visitor Centre on the Farasan Islands
    This feasibility study was commissioned to assess the development of a Farasan Archipelago Cultural Research and Heritage Centre (FARHC), which would serve local communities, particularly educational institutions, as well as national and international visitors.
    1. 1 Jan 202431 Dec 2024
  3. Tourism Satellite Account for Botswana: 2019
    This study was the fourth Tourism Satellite Account (TSA) compilation for Botswana, with previous compilations being undertaken for the years 2006, 2009 and 2016. The main data for the compilation of the TSA was derived from the Visitor Exit Survey undertaken annually by the Department of Tourism and a range of data compiled by Statistics Botswana including GDP calculations, employment data and other economic statistics.
    1. 1 Jan 202431 Dec 2024
  4. Relaxing on the beach in Sierra Leone
    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of Sierra Leone and the World Bank. The marketing and branding strategy and action plan delivered a roadmap to build a positive narrative for the country, improve the destination’s position, and increase the value of the tourism sector. The Journey-Acorn team also initiated the digital marketing campaign and advised on the domestic marketing campaign.
    1. 1 Jan 202431 Dec 2024
  5. Place Brand and Destination Management Plan for Melton Mowbray
    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic, innovative and joined up approach to Melton’s future development.
    1. 1 Jan 202431 Dec 2024
  6. Green Business Toolkit for Thanet
    An online toolkit for businesses to understand what simple steps they could take to start/continue their journey towards sustainability, learn more about the biodiversity crisis and the commitment to Net Zero, find inspiration from successful local examples, find out about interesting resources available to them (training, financial support, etc.) and discover options for global recognition of their efforts.
    1. 1 Jan 202431 Dec 2024

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Generations BLog

A snapshot of the different generations in travel

Read time: 2 mins

Understanding different generations' travel preferences and traits is crucial when tailoring and selling your product or destination. Each generation has very different travel preferences and interests, and understanding these is essential to making good business decisions.

This blog highlights each generation's critical expectations when making travel decisions.

Empowering sustainable tourism

Leading from the top: how tourism boards can drive the sector towards a more sustainable future

Read time: 4 mins

Tourism boards, both national and regional can play a vital role in supporting their destinations sustainable development. Historically, the traditional role of a tourism board was to market the destination, helping to grow visitor numbers and spending as the main goal. However, with the growing interest and need for the tourism industry to increase its sustainability practices tourism boards must take a more strategic approach. This includes shifting from a streamlined focus on marketing and putting emphasis on research, analysis, development and planning for the destination’s future development.

ITB Berlin 2024: Sustainability, Aqaba and Awards

ITB Berlin 2024: Sustainability, Aqaba and Awards

Read time: 1 min

In early March, Director Alison Burgh travelled to ITB Berlin by train as part of Acorn Tourism’s ongoing CBI project work in Jordan. As always, it was a busy few days packed with meetings, awards and some extremely exciting milestones for Aqaba, Jordan.

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Read time: 2 mins

Making the transition to a sustainable business is no longer just a trend. It is now an urgent and essential task to tackle the climate crisis and meet the commitment to reduce carbon emissions. Tourism is a major contributor to global climate change and the sector is forecast to grow over the coming years. To manage tourism growth responsibly, urgent steps are required.

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Read time: 4 mins

The use of circular economy concepts for hospitality businesses has been on the rise in recent years and is a useful way to reduce the environmental impact of their operational practices. In 2022 Acorn Tourism worked with Buro Happold on a World Bank funded project ‘Circular and Resilient Tourism on Small Islands and in Coastal Destinations’. For this project we travelled to Cabo Verde, Sao Tome and Principe and The Gambia to engage with the private sector to better understand the current opportunities and constraints they face in developing a circular economy model.

Big and small data infographic

Making sense of big and small data for destinations

Read time: 5 mins

More and more we are hearing that big data has all the answers that destinations are looking for when trying to understand what visitors are doing, where they are going, how much they are spending and so on.  This sounds enticing and useful.  But is it?

Overtourism

Using Data to Avoid Overtourism: Creating Smarter Destinations

Read time: 2 mins

Pre-pandemic, the term overtourism was being increasingly used as popular destinations struggled to cope with demand.  It was seldom spoken about in 2021 when focus shifted to encouraging visitors out of their homes to travel freely again, and breathing life back into economies and businesses. 

Business and Marketing: What are the next steps towards sustainable destination management

Business and Marketing: What are the next steps towards sustainable destination management

Read time: 1 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Acorn Tourism Climate Action Plan

Celebrating Milestones, Awards, Longstanding Relationships and Our Continued Support to Sustainable Tourism Development

Read time: 4 mins

The beginning of 2023 has been a busy one, not only are we celebrating our big 21st Birthday in February, but we have also been awarded with a Green Tourism Gold Award for our ongoing commitment towards sustainability, within our office and operations.  We have also just released or Green Climate Action Plan for 2023, a requirement as a signatory of the Glasgow Declaration. The Glasgow Declaration was launched at COP 26, with the commitment, alongside many other tourism stakeholders, to halve our emissions by 2030.

Social Wellbeing

Social Well-being: What are the next steps towards sustainable destination management

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Culture and Traditions: What are the next steps towards sustainable destination management?

Culture and Traditions: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Environment and Climate: What are the next steps towards sustainable destination management?

Environment and Climate: What are the next steps towards sustainable destination management?

Read time: 2 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Nature and Conservation: What are the next steps towards sustainable destination management?

Nature and Conservation: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Organisation and Planning: What are the next steps for sustainable destination development?

Organisation and Planning: What are the next steps for sustainable destination development?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Influencer Marketing - the fastest growing trend within the Tourism Industry

Influencer Marketing - the fastest growing trend within the Tourism Industry

Read time: 2 mins

The trend of Influencer marketing has taken off in the last decade and is currently one of the fastest growing activities within the digital marketing space. The movement has been on the rise due to the growth of social media and the influence of word-of-mouth marketing. For marketers “brands are no longer what companies tell consumers but rather what consumers tell each other”.

World Tourism Day, Re-Thinking Tourism

World Tourism Day, Re-Thinking Tourism

Read time: 2 mins

As we celebrate the UNWTO’s World Tourism Day with the theme ‘Re-Thinking Tourism’, one can’t help but look back at the highs and (many) lows that the Tourism Industry has experienced over the last three years. And, although the lows were very low, we must look to the future and be thankful in a way that tourism did slow for a small while, as it gave us the unique and needed opportunity and realisation that there was a dire need for the tourism industry to stop and ‘re-think’ its future development.

How can you grow your business with online bookings?

How can you grow your business with online bookings?

Read time: 1 min

Online bookings are increasingly popular as they provide a convenient, trustworthy experience for customers, allowing them to book services from anywhere at any time, with real time information, while having full control over the experience.

News

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk