Tourism in the High Weald Area of Outstanding Natural Beauty is a central part of its Management Plan.

About

Summary 

This report provided evidence for the objectives, targets and indicators of success in the new High Weald Area of Outstanding Natural Beauty Management Plan. It backed up the 'Public Understanding and Enjoyment' section of the Plan and needed to elaborate on the issues around Public Understanding and Enjoyment. It provided an objective and professional view and referenced the relevant strategies, plans and guidance. Very importantly it was fairly short, pithy and factual.

Our Approach

The report was written for the local authority officers who were the key decision makers for the management of the High Weald AONB. It provided them with more detailed information than could be included in the Management Plan.

The questions the report addressed were: 

1. Who are current visitors, including Visiting Friends and Relatives and who might be future visitors? The current visitor profile and the visitor trends were identified, referencing national, regional and local visitor surveys and strategies which informed the visitor profile and trends in the region. 

2. What was the nature of visitor's current understanding and enjoyment of the High Weald AONB? This address the question of what visitors do and don't do, the information they receive through current marketing national and regional initiatives and Issues around their current and future understanding and enjoyment of the area given visitor trends.

3. How visits were monitored and evaluated and what was the information telling the management team about occupancy levels and attraction visitor numbers?

4. What were the key actions that tourism businesses and partnerships could take to further public understanding and enjoyment? 

Outcome 

The report was presented to the High Weald AONB Joint Advisory Committee and was used by the High Weald AONB Unit to inform the new High Weald AONB Management Plan. 

Directions

Projects Nearby

  1. Interpretative Heritage Trails and maps were developed for Lullingstone Roman Villa,…

  2. Study to produce three itineraries, one each for Burwash, Pevensey and Rye in East Sussex…

  3. Feasibility study for developing a conference centre at Pestalozzi's International…

  1. Short Description

    The 3-year Business Plan needed to address restructuring and funding…

  2. In-depth analysis of 15 recreational markets identified that a multi-sport activity…

  3. After delivering the Pebsham Countryside Park Recreational Demand Study and Public…

  4. The National Trust required interpretation and development options for nine properties in…

  5. Developers needed an options appraisal to identify uses for a Grade 2* listed Pugin…

  6. Study to investigate the feasibility of developing the Strand Car Park in Rye, which has…

  7. This study set out the vision for St Leonards Gardens in terms of accessibility,…

  8. A feasibility study for a modern interpretive education centre based in Hastings Country…

  9. The Stade is considered to be one of Hastings’ key heritage attractions, being…

  10. This project required the preparation of a Destination Management Strategy and plan for…

  11. A robust analysis of Wealden’s visitor economy was undertaken to inform the next tourism…

  12. Review of the tourism information centre network in Kent with the aim of making…

  13. This study assisted the Camber Visitor Management Initiative to develop a business plan…

Previous Next

Tourism in the High Weald

Client:

High Weald AONB Joint Advisory Committee,

Location:

East Sussex, United Kingdom
High Weald AONB Joint Advisory Committee

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk