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Rural scene in the United Kingdom

Supporting the sector to create a collaborative and sustainable future for people, places and the planet

Bridge over the River Tyne in Newcastle-upon-Tyne

Providing dedicated expertise and strategic planning for regenerative tourism development globally

Riverfront in Copenhagen, Denmark

Helping tourism businesses innovate and stimulate the visitor economy

Remote hills and valleys in Lesotho, Africa

More than twenty years of sustainable tourism development for destinations worldwide

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Market trader in Rwanda
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Seven Sisters in East Sussex, UK
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Kitesurfing in Aruba
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Boats on the Thames, Richmond upon Thames, London
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Sightseeing in Latvia
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Camels in the desert, Namibia
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    328
    projects
  2. Enjoyed working with
    169
    clients
  3. Delivered projects in
    85
    countries
  4. Served the sector for
    22
    years

Where We Work

Number of results: 336

, currently showing 1 to 20.

  1. Address

    Falkland Islands, Falkland Islands Government

    Telephone

    10000

    Falkland Islands Government,

    Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation on Saunders Island in the Falklands, and an assessment of the business viability for a new self-catering accommodation…

  2. Address

    East Sussex, United Kingdom, Eastbourne Borough Council

    Telephone

    15000

    Eastbourne Borough Council,

    Robust evidence was needed to inform future planning policy and the Seafront Local Plan. Current and future demand for tourist accommodation was assessed to advise on development of new hotels, visitor accommodation and change of use applications.

  3. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A detailed and extensive study into the process of risk management for tourism businesses that involved both establishing a Risk Management Process before a crisis occurs, and the four-step process to be adopted during the crisis.

  4. Address

    Ethiopia, Ethiopian Tourism Organization, World Bank

    Telephone

    16000

    Ethiopian Tourism Organization, World Bank,

    Study to provide assistance to Ethiopia by evaluating the cultural and historic tourism product, generating markets and competing destinations. The study enabled Ethiopia to clearly target priority markets to make the most of its limited marketing…

  5. Address

    Germany, German National Tourist Board

    German National Tourist Board ,

    An Influencer Marketing campaign to help promote Germany as a tourist destination during Covid-19

  6. Address

    Sao Tome and Principe, Cabo Verde and Gambia, World Bank

    Telephone

    250000

    World Bank,

    The aim of the project was to improve the World Bank’s understanding of how small island developing states (SIDS) and small coastal nations can increase their tourism competitiveness in the wake of COVID-19 through more sustainable and resilient…

  7. Address

    Tristan da Cunha, South Atlantic Environmental Research Institute

    Telephone

    12000

    South Atlantic Environmental Research Institute,

    Study to assess the potential for land and ocean-based tourism on Tristan da Cunha in the South Atlantic, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way.

  8. Address

    Worldwide

    Telephone

    5000

    This practical guide was aimed at supporting SMEs in developing countries to compete effectively in the European tourism market for cultural tourism.

  9. Address

    Henfield, West Sussex, United Kingdom, Sussex Wildlife Trust

    Telephone

    10000

    Sussex Wildlife Trust,

    The Sussex Wildlife Trust’s Countryside Centre, located in Woods Mill, is a Grade 2 listed watermill and was no longer fit for purpose. The study identified sustainable uses that would contribute to the Trust’s charitable objectives.

  10. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    This detailed business guide was conducted to support local tour operators throughout Africa, Asia and Latin America to compete effectively in the European tourism market for walking tourism.

  11. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    130000

    South Pacific Tourism Organisation,

    21-month study looking in detail at the systems of tourism statistics in 15 P-ACP Pacific countries, making recommendations and implementing improvements, developing a regional online tourism statistics database for the Pacific, and training.

  12. Address

    Leicestershire, United Kingdom, Melton District Council

    Telephone

    40000

    Melton District Council,

    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic,…

  13. Address

    Jordan, Jordan Inbound Tour Operator Association, USAID

    Telephone

    15000

    Jordan Inbound Tour Operator Association, USAID,

    Research for the Jordan Inbound Tour Operator Association to better understand its importance to the overall tourism sector, and its value to the Jordanian economy in terms of visitor numbers, expenditure, direct value added and employment. The…

  14. Address

    Zanzibar, Tanzania, Zanzibar Association of Tourism Investors

    Telephone

    36000

    Zanzibar Association of Tourism Investors,

    Marketing and branding strategy commissioned by the Zanzibar Association of Tourism Investors to develop a realistic marketing plan, budget and source of funds from both the public and private sectors for implementation.

  15. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on International Rail Packages that profiles the leading rail package operators, their trains and journeys; how the product is marketed and sold; who the rail consumer is, and what the future holds for the sector.

  16. Address

    Luton, UK, BLCF

    Telephone

    10000

    BLCF,

    Acorn Tourism was commissioned to research a Market Needs Study to support the development of Charity Hub in Luton, a shared/co-working and rentable office space aimed at the small charities sector.

  17. Address

    London, United Kingdom, English Heritage

    Telephone

    20000

    English Heritage,

    English Heritage required a Conservation Plan for Eltham Palace and Gardens. Acorn consulted local schools, colleges and societies to establish options for the future use of the gardens that complemented the site’s medieval and Art Deco heritage.

  18. Address

    Jordan, Ministry of Tourism, USAID

    Telephone

    36000

    Ministry of Tourism, USAID,

    Compiled a tourism satellite account for 2016 to measure tourism's contribution to the economy of Jordan. Also analysed and developed an industry-friendly report showing the findings of the latest inbound visitor survey.

  19. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  20. Address

    Cyprus, Cyprus Tourism Organisation

    Telephone

    6000

    Cyprus Tourism Organisation,

    Developed a proposal for the Cyprus Tourism Organisation to submit to the EC for funding for a tourism satellite account project. The document set out the scope of work, identified the stakeholders that would be involved, and the timeline and…

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Featured Projects

Inspiration

  1. Caribbean Regional Tourism Marketing Strategy
    This Regional Tourism Marketing Strategy was developed to provide a detailed and instructive way forward for marketing Grenada, Saint Lucia and St. Vincent and the Grenadines as a region in the Caribbean.
    1. 1 Jan 202531 Dec 2025
  2. Feasibility Study for the Development of a Cultural Heritage Research and Visitor Centre on the Farasan Islands
    This feasibility study was commissioned to assess the development of a Farasan Archipelago Cultural Research and Heritage Centre (FARHC), which would serve local communities, particularly educational institutions, as well as national and international visitors.
    1. 1 Jan 202531 Dec 2025
  3. Tourism Satellite Account for Botswana: 2019
    This study was the fourth Tourism Satellite Account (TSA) compilation for Botswana, with previous compilations being undertaken for the years 2006, 2009 and 2016. The main data for the compilation of the TSA was derived from the Visitor Exit Survey undertaken annually by the Department of Tourism and a range of data compiled by Statistics Botswana including GDP calculations, employment data and other economic statistics.
    1. 1 Jan 202531 Dec 2025
  4. Relaxing on the beach in Sierra Leone
    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of Sierra Leone and the World Bank. The marketing and branding strategy and action plan delivered a roadmap to build a positive narrative for the country, improve the destination’s position, and increase the value of the tourism sector. The Journey-Acorn team also initiated the digital marketing campaign and advised on the domestic marketing campaign.
    1. 1 Jan 202531 Dec 2025
  5. Place Brand and Destination Management Plan for Melton Mowbray
    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic, innovative and joined up approach to Melton’s future development.
    1. 1 Jan 202531 Dec 2025
  6. Green Business Toolkit for Thanet
    An online toolkit for businesses to understand what simple steps they could take to start/continue their journey towards sustainability, learn more about the biodiversity crisis and the commitment to Net Zero, find inspiration from successful local examples, find out about interesting resources available to them (training, financial support, etc.) and discover options for global recognition of their efforts.
    1. 1 Jan 202531 Dec 2025

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

2024 in Review: Acorn Tourism’s Sustainable Journey and What’s Next

2024 in Review: Acorn Tourism’s Sustainable Journey and What’s Next

Read Time: 4 Minutes

As we step into 2025, it’s the perfect time to reflect on a transformative year for Acorn Tourism. 2024 was marked by impactful projects, meaningful collaborations, and new opportunities to advance sustainable tourism worldwide. It’s been a year of growth and innovation, and we’re excited to share some of the highlights with you.

Delivering Sustainable Tourism: Insights for Inbound Tour Operators

Delivering Sustainable Tourism: Insights for Inbound Tour Operators

Read Time: 6 minutes

At Acorn Tourism Consulting, we’ve seen how sustainable tourism can transform destinations—enhancing the environment, uplifting communities, and driving long-term economic benefits. Through our work with destinations and tour operators across diverse regions and our ongoing research into niche markets, we help operators diversify their offerings, generate local spend, and lead the way in responsible tourism.

How Dive Tourism Drives Sustainability and Conservation

How Dive Tourism Drives Sustainability and Conservation

Read time: 4 mins

Exploring the Depths: What is Diving Tourism?

Diving tourism is a growing segment within adventure travel, offering experiences that bring travellers up close to marine life and underwater landscapes like coral reefs, shipwrecks, and unique marine habitats. It’s an industry that appeals to millions worldwide, with around 6 million Europeans actively participating in diving activities. As interest surges, destinations globally are tailoring their offerings to meet the demand for high-quality, sustainable dive experiences.

Countries like the UK, France, and Germany lead the European dive tourism market, with divers seeking opportunities to experience new underwater ecosystems. For many, dive tourism is not just a hobby but an immersive journey that promotes awareness and respect for marine environments. But for the industry to thrive, it must prioritize protecting these environments from overuse and degradation. 

Agritourism

Agritourism: A Path to Food Security, Cultural Heritage Recovery, and Peacebuilding

Read time: 2 mins

Agritourism is more than just a niche market where travelers visit farms and taste local food, it can also be a powerful tool for empowering communities, especially in underdeveloped regions. By focusing on sustainable agricultural practices and local gastronomy, agritourism helps preserve cultural heritage, build food security, and even contribute to peacebuilding in post-conflict areas.

LGBTQ+ Balloon

Attracting the LGBTQ+ market

Read time: 2 mins

The LQBTQ+ travel market is on the rise due to the increasing acceptance of the community worldwide and increasing numbers of Gen Y and Gen Z identifying as LGBTQ+. While many countries still have restrictions and laws that make it difficult for the LGBTQ+ community to travel to, many others have grown in tolerance and acceptance, making travel safe and welcoming for this target group.

Overtourism is damaging destinations

Addressing Overtourism - A Strategic Approach

Read time: 3 mins

Overtourism has become a pressing concern for many popular destinations worldwide. The news is flooded with headlines of residents protesting visitors as the numbers rise for summer.

Solo Travel

Unlocking the potential of the European solo tourism market

Read time: 2 mins

The solo tourism market is booming with solo travellers now making up 18% of global tourism bookings and they are a growing audience eager to explore independently. To tap into this dynamic market, it’s crucial to understand the motivations, preferences, and behaviours of solo travellers.

Certification schemes for UK businesses

Which sustainability certification is best for your business?

Read time: 1 min

Many businesses have been asking this question due to a notable surge in recent times in consumers seeking sustainable products. This trend is particularly evident in the tourism industry, where research indicates a growing preference for sustainable options. However, issues arise around where consumers can find such products without businesses providing evidence of their impacts.

2024: our year so far

2024: our year so far

Read time: 2 mins

This year, we have both worked in both new and familiar destinations. New destinations include Thailand, Tajikistan, and Sint Maarten. We have continued our work in Jordan and started a new project in The Gambia, a country we worked in a couple of years ago. Our sister company T-Stats has also had a very exciting year with a new project for the Southwest of England.

Generations BLog

A snapshot of the different generations in travel

Read time: 2 mins

Understanding different generations' travel preferences and traits is crucial when tailoring and selling your product or destination. Each generation has very different travel preferences and interests, and understanding these is essential to making good business decisions.

This blog highlights each generation's critical expectations when making travel decisions.

Empowering sustainable tourism

Leading from the top: how tourism boards can drive the sector towards a more sustainable future

Read time: 4 mins

Tourism boards, both national and regional can play a vital role in supporting their destinations sustainable development. Historically, the traditional role of a tourism board was to market the destination, helping to grow visitor numbers and spending as the main goal. However, with the growing interest and need for the tourism industry to increase its sustainability practices tourism boards must take a more strategic approach. This includes shifting from a streamlined focus on marketing and putting emphasis on research, analysis, development and planning for the destination’s future development.

ITB Berlin 2024: Sustainability, Aqaba and Awards

ITB Berlin 2024: Sustainability, Aqaba and Awards

Read time: 1 min

In early March, Director Alison Burgh travelled to ITB Berlin by train as part of Acorn Tourism’s ongoing CBI project work in Jordan. As always, it was a busy few days packed with meetings, awards and some extremely exciting milestones for Aqaba, Jordan.

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Read time: 2 mins

Making the transition to a sustainable business is no longer just a trend. It is now an urgent and essential task to tackle the climate crisis and meet the commitment to reduce carbon emissions. Tourism is a major contributor to global climate change and the sector is forecast to grow over the coming years. To manage tourism growth responsibly, urgent steps are required.

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Read time: 4 mins

The use of circular economy concepts for hospitality businesses has been on the rise in recent years and is a useful way to reduce the environmental impact of their operational practices. In 2022 Acorn Tourism worked with Buro Happold on a World Bank funded project ‘Circular and Resilient Tourism on Small Islands and in Coastal Destinations’. For this project we travelled to Cabo Verde, Sao Tome and Principe and The Gambia to engage with the private sector to better understand the current opportunities and constraints they face in developing a circular economy model.

Big and small data infographic

Making sense of big and small data for destinations

Read time: 5 mins

More and more we are hearing that big data has all the answers that destinations are looking for when trying to understand what visitors are doing, where they are going, how much they are spending and so on.  This sounds enticing and useful.  But is it?

Overtourism

Using Data to Avoid Overtourism: Creating Smarter Destinations

Read time: 2 mins

Pre-pandemic, the term overtourism was being increasingly used as popular destinations struggled to cope with demand.  It was seldom spoken about in 2021 when focus shifted to encouraging visitors out of their homes to travel freely again, and breathing life back into economies and businesses. 

News

News

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September 2022

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk