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Rural scene in the United Kingdom

Supporting the sector to create a collaborative and sustainable future for people, places and the planet

Bridge over the River Tyne in Newcastle-upon-Tyne

Providing dedicated expertise and strategic planning for regenerative tourism development globally

Riverfront in Copenhagen, Denmark

Helping tourism businesses innovate and stimulate the visitor economy

Remote hills and valleys in Lesotho, Africa

More than twenty years of sustainable tourism development for destinations worldwide

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Market trader in Rwanda
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Seven Sisters in East Sussex, UK
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Kitesurfing in Aruba
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Boats on the Thames, Richmond upon Thames, London
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Sightseeing in Latvia
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Camels in the desert, Namibia
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    328
    projects
  2. Enjoyed working with
    169
    clients
  3. Delivered projects in
    85
    countries
  4. Served the sector for
    22
    years

Where We Work

Number of results: 347

, currently showing 81 to 100.

  1. Address

    France, Comité Régional du Tourisme Nord-Pas-de-Calais

    Telephone

    56000

    Comité Régional du Tourisme Nord-Pas-de-Calais,

    There are a large number of World War I and II sites in Northern France, some of which are well-known, but most are relatively unknown. These were assessed to provide a strategy for developing and marketing them to UK visitors; special focus was…

  2. Address

    Belgium, European Union

    Telephone

    135000

    European Union,

    Feasibility study of a large online tourism statistics and information database for the European Union. The aim of the database was to provide a central resource of tourism data that could be presented in an innovative way to assist all EU…

  3. Address

    St. Helena, Enterprise St. Helena

    Telephone

    22000

    Enterprise St. Helena,

    Review of the marketing activities and action plans for the marketing and promotion of the Island of St. Helena. An assessment of their effectiveness was made through an online survey of UK long haul travellers and interviews with tour operators.

  4. Address

    Worldwide, CBI - The Netherlands Enterprise Centre

    Telephone

    5000

    CBI - The Netherlands Enterprise Centre,

    Acorn Tourism conducted research for this comprehensive business guide to help local tour operators understand what is meant by Going Green, and to implement a range of low-cost actions into their businesses.

  5. Address

    St. Helena, St. Helena Tourism

    Telephone

    5000

    St. Helena Tourism,

    In 2017 travel to St Helena by air became possible with the opening of an airport on the island. In order to track the growth of tourism that was anticipated, St Helena Tourism contracted Acorn T-Stats to implement our online tourism statistics…

  6. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A detailed and extensive study into the process of risk management for tourism businesses that involved both establishing a Risk Management Process before a crisis occurs, and the four-step process to be adopted during the crisis.

  7. Address

    Kent, United Kingdom, Dover District Council

    Telephone

    6000

    Dover District Council,

    Dover District Council needed a tourism signage audit for the town. Each sign was photographed and mapped and a full analysis of the locations, condition and purpose of the signs was reported together with GIS mapping for all signs.

  8. Address

    Tristan da Cunha, South Atlantic Environmental Research Institute

    Telephone

    12000

    South Atlantic Environmental Research Institute,

    Study to assess the potential for land and ocean-based tourism on Tristan da Cunha in the South Atlantic, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way.

  9. Address

    London, United Kingdom, City of London Corporation

    Telephone

    7500

    City of London Corporation,

    Assessment of the economic impact of the Sculpture in the City projects, including an estimate of visitor numbers, and evaluation of the impact, in terms of expenditure, on the City economy that the sculpture park generated.

  10. Address

    Farasan Islands, Saudi Arabia, Saudi Arabia Ministry of Culture

    Telephone

    100000

    Saudi Arabia Ministry of Culture,

    This feasibility study was commissioned to assess the development of a Farasan Archipelago Cultural Research and Heritage Centre (FARHC), which would serve local communities, particularly educational institutions, as well as national and…

  11. Address

    East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    25000

    Hastings Borough Council,

    This study set out the vision for St Leonards Gardens in terms of accessibility, enjoyment and understanding of the park by its varied audiences. The plan was successfully used to bid for Heritage Lottery Funding for improving the gardens.

  12. Address

    Ethiopia, Ethiopian Tourism Organization, World Bank

    Telephone

    16000

    Ethiopian Tourism Organization, World Bank,

    Study to provide assistance to Ethiopia by evaluating the cultural and historic tourism product, generating markets and competing destinations. The study enabled Ethiopia to clearly target priority markets to make the most of its limited marketing…

  13. Address

    Tuvalu, South Pacific Tourism Organisation

    Telephone

    35000

    South Pacific Tourism Organisation,

    Study commissioned by the South Pacific Tourism Organisation to undertake visitor surveys in Tuvalu, the Marshall Islands and the Federated States of Micronesia, and compile comprehensive reports of the findings.

  14. Address

    Madagascar, Organisation National du Tourism du Madagascar (ONTM)

    Organisation National du Tourism du Madagascar (ONTM),

    Acorn Tourism, commissioned by CBI and ONTM, delivered a detailed tourism market intelligence study for Madagascar to identify new source markets, assess opportunities in the French market, and address key challenges such as limited air access.…

  15. Address

    Jersey, United Kingdom, Jersey

    Telephone

    2000

    Jersey,

    Jersey’s mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way. Jersey contracted Acorn T-Stats in 2019 to implement our T-Stats Essentials online…

  16. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive study about the Adventure Tourism sector was required to support SME’s in developing countries to prepare their tourism product for the European market.

  17. Address

    Africa, CBI, Netherlands Enterprise Agency

    Telephone

    150000

    CBI, Netherlands Enterprise Agency,

    Acorn is working with CBI Netherlands for three years to deliver market intelligence, product development and capacity building reports that connect tourism SMEs from developing countries to the European market.

  18. Address

    Albania, UNDP

    Telephone

    25000

    UNDP,

    This project was commissioned to put in place a system for the collection of monthly accommodation statistics to measure the performance of the accommodation sector, the collection of visitor-related data to better understand tourists travelling to…

  19. Address

    Germany, German National Tourist Office

    Telephone

    7500

    German National Tourist Office,

    The German National Tourist Office in the UK commissioned a benchmarking study on the impact of social media Influencers and OTAs and their relationships with national tourist boards.

  20. Address

    Albania, Albania Development Fund, World Bank

    Telephone

    32000

    Albania Development Fund, World Bank,

    This project reviewed the current system of tourism statistics in Albania, and made realistic and implementable recommendations on how to improve it over a three-year period. The study included the drafting of the Terms of Reference for this work,…

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Featured Projects

Inspiration

  1. Caribbean Regional Tourism Marketing Strategy
    This Regional Tourism Marketing Strategy was developed to provide a detailed and instructive way forward for marketing Grenada, Saint Lucia and St. Vincent and the Grenadines as a region in the Caribbean.
    1. 1 Jan 202531 Dec 2025
  2. Feasibility Study for the Development of a Cultural Heritage Research and Visitor Centre on the Farasan Islands
    This feasibility study was commissioned to assess the development of a Farasan Archipelago Cultural Research and Heritage Centre (FARHC), which would serve local communities, particularly educational institutions, as well as national and international visitors.
    1. 1 Jan 202531 Dec 2025
  3. Tourism Satellite Account for Botswana: 2019
    This study was the fourth Tourism Satellite Account (TSA) compilation for Botswana, with previous compilations being undertaken for the years 2006, 2009 and 2016. The main data for the compilation of the TSA was derived from the Visitor Exit Survey undertaken annually by the Department of Tourism and a range of data compiled by Statistics Botswana including GDP calculations, employment data and other economic statistics.
    1. 1 Jan 202531 Dec 2025
  4. Relaxing on the beach in Sierra Leone
    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of Sierra Leone and the World Bank. The marketing and branding strategy and action plan delivered a roadmap to build a positive narrative for the country, improve the destination’s position, and increase the value of the tourism sector. The Journey-Acorn team also initiated the digital marketing campaign and advised on the domestic marketing campaign.
    1. 1 Jan 202531 Dec 2025
  5. Place Brand and Destination Management Plan for Melton Mowbray
    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic, innovative and joined up approach to Melton’s future development.
    1. 1 Jan 202531 Dec 2025
  6. Green Business Toolkit for Thanet
    An online toolkit for businesses to understand what simple steps they could take to start/continue their journey towards sustainability, learn more about the biodiversity crisis and the commitment to Net Zero, find inspiration from successful local examples, find out about interesting resources available to them (training, financial support, etc.) and discover options for global recognition of their efforts.
    1. 1 Jan 202531 Dec 2025

"I have worked with many consultants during my career, and Acorn has been one of the top in their professionalism, commitment, and passion to get the job done right...for the right reasons! Highly recommended..."

Brian Ross
In-country management for UNREDD, Zambia
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Blogs

2024 in Review: Acorn Tourism’s Sustainable Journey and What’s Next

2024 in Review: Acorn Tourism’s Sustainable Journey and What’s Next

Read Time: 4 Minutes

As we step into 2025, it’s the perfect time to reflect on a transformative year for Acorn Tourism. 2024 was marked by impactful projects, meaningful collaborations, and new opportunities to advance sustainable tourism worldwide. It’s been a year of growth and innovation, and we’re excited to share some of the highlights with you.

Delivering Sustainable Tourism: Insights for Inbound Tour Operators

Delivering Sustainable Tourism: Insights for Inbound Tour Operators

Read Time: 6 minutes

At Acorn Tourism Consulting, we’ve seen how sustainable tourism can transform destinations—enhancing the environment, uplifting communities, and driving long-term economic benefits. Through our work with destinations and tour operators across diverse regions and our ongoing research into niche markets, we help operators diversify their offerings, generate local spend, and lead the way in responsible tourism.

How Dive Tourism Drives Sustainability and Conservation

How Dive Tourism Drives Sustainability and Conservation

Read time: 4 mins

Exploring the Depths: What is Diving Tourism?

Diving tourism is a growing segment within adventure travel, offering experiences that bring travellers up close to marine life and underwater landscapes like coral reefs, shipwrecks, and unique marine habitats. It’s an industry that appeals to millions worldwide, with around 6 million Europeans actively participating in diving activities. As interest surges, destinations globally are tailoring their offerings to meet the demand for high-quality, sustainable dive experiences.

Countries like the UK, France, and Germany lead the European dive tourism market, with divers seeking opportunities to experience new underwater ecosystems. For many, dive tourism is not just a hobby but an immersive journey that promotes awareness and respect for marine environments. But for the industry to thrive, it must prioritize protecting these environments from overuse and degradation. 

Agritourism

Agritourism: A Path to Food Security, Cultural Heritage Recovery, and Peacebuilding

Read time: 2 mins

Agritourism is more than just a niche market where travelers visit farms and taste local food, it can also be a powerful tool for empowering communities, especially in underdeveloped regions. By focusing on sustainable agricultural practices and local gastronomy, agritourism helps preserve cultural heritage, build food security, and even contribute to peacebuilding in post-conflict areas.

LGBTQ+ Balloon

Attracting the LGBTQ+ market

Read time: 2 mins

The LQBTQ+ travel market is on the rise due to the increasing acceptance of the community worldwide and increasing numbers of Gen Y and Gen Z identifying as LGBTQ+. While many countries still have restrictions and laws that make it difficult for the LGBTQ+ community to travel to, many others have grown in tolerance and acceptance, making travel safe and welcoming for this target group.

Overtourism is damaging destinations

Addressing Overtourism - A Strategic Approach

Read time: 3 mins

Overtourism has become a pressing concern for many popular destinations worldwide. The news is flooded with headlines of residents protesting visitors as the numbers rise for summer.

Solo Travel

Unlocking the potential of the European solo tourism market

Read time: 2 mins

The solo tourism market is booming with solo travellers now making up 18% of global tourism bookings and they are a growing audience eager to explore independently. To tap into this dynamic market, it’s crucial to understand the motivations, preferences, and behaviours of solo travellers.

Certification schemes for UK businesses

Which sustainability certification is best for your business?

Read time: 1 min

Many businesses have been asking this question due to a notable surge in recent times in consumers seeking sustainable products. This trend is particularly evident in the tourism industry, where research indicates a growing preference for sustainable options. However, issues arise around where consumers can find such products without businesses providing evidence of their impacts.

2024: our year so far

2024: our year so far

Read time: 2 mins

This year, we have both worked in both new and familiar destinations. New destinations include Thailand, Tajikistan, and Sint Maarten. We have continued our work in Jordan and started a new project in The Gambia, a country we worked in a couple of years ago. Our sister company T-Stats has also had a very exciting year with a new project for the Southwest of England.

Generations BLog

A snapshot of the different generations in travel

Read time: 2 mins

Understanding different generations' travel preferences and traits is crucial when tailoring and selling your product or destination. Each generation has very different travel preferences and interests, and understanding these is essential to making good business decisions.

This blog highlights each generation's critical expectations when making travel decisions.

Empowering sustainable tourism

Leading from the top: how tourism boards can drive the sector towards a more sustainable future

Read time: 4 mins

Tourism boards, both national and regional can play a vital role in supporting their destinations sustainable development. Historically, the traditional role of a tourism board was to market the destination, helping to grow visitor numbers and spending as the main goal. However, with the growing interest and need for the tourism industry to increase its sustainability practices tourism boards must take a more strategic approach. This includes shifting from a streamlined focus on marketing and putting emphasis on research, analysis, development and planning for the destination’s future development.

ITB Berlin 2024: Sustainability, Aqaba and Awards

ITB Berlin 2024: Sustainability, Aqaba and Awards

Read time: 1 min

In early March, Director Alison Burgh travelled to ITB Berlin by train as part of Acorn Tourism’s ongoing CBI project work in Jordan. As always, it was a busy few days packed with meetings, awards and some extremely exciting milestones for Aqaba, Jordan.

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Read time: 2 mins

Making the transition to a sustainable business is no longer just a trend. It is now an urgent and essential task to tackle the climate crisis and meet the commitment to reduce carbon emissions. Tourism is a major contributor to global climate change and the sector is forecast to grow over the coming years. To manage tourism growth responsibly, urgent steps are required.

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Read time: 4 mins

The use of circular economy concepts for hospitality businesses has been on the rise in recent years and is a useful way to reduce the environmental impact of their operational practices. In 2022 Acorn Tourism worked with Buro Happold on a World Bank funded project ‘Circular and Resilient Tourism on Small Islands and in Coastal Destinations’. For this project we travelled to Cabo Verde, Sao Tome and Principe and The Gambia to engage with the private sector to better understand the current opportunities and constraints they face in developing a circular economy model.

Big and small data infographic

Making sense of big and small data for destinations

Read time: 5 mins

More and more we are hearing that big data has all the answers that destinations are looking for when trying to understand what visitors are doing, where they are going, how much they are spending and so on.  This sounds enticing and useful.  But is it?

Overtourism

Using Data to Avoid Overtourism: Creating Smarter Destinations

Read time: 2 mins

Pre-pandemic, the term overtourism was being increasingly used as popular destinations struggled to cope with demand.  It was seldom spoken about in 2021 when focus shifted to encouraging visitors out of their homes to travel freely again, and breathing life back into economies and businesses. 

News

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk