Projects undertaken for this Client

System of Tourism Statistics for the Falkland Islands, Falkland IslandsStudy to develop a system of tourism statistics to provide the Falkland Islands Tourist Board with robust data to plan, market, monitor and regulate the tourism sector. Included the design and implementation of air visitor, cruise visitor and domestic tourism surveys.

Impact on the Tourism Sector of COVID-19 in the Falklands, Falkland IslandsAssistance to the Falkland Islands Tourist Board providing regular updates on the likely impact of the COVID-19 pandemic, and development of a scenario model to project visitor numbers and expenditure over a 12-month period depending on a range of external factors.

Destination Perception Focus Groups for the Falkland Islands, Falkland IslandsThe objective of this study was to undertake qualitative research in the form of focus groups to gain a better understanding of long-haul travellers and the types of holiday that they go on, how they choose a destination, plan and book their trips, and to understand their perceptions of the…

Value of Rural Tourism in the Falkland Islands, Falkland IslandsWhilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

Role of Cruise Tourism in the Falklands Economy, Falkland IslandsStudy to assess the economic impact of the cruise sector in the Falklands, focusing on the revenue generated by the cruise vessels through the payment of passenger dues, taxes and purchases from the private sector of goods and services.

Competitor and Niche Market Analysis in the Falklands, Falkland IslandsAnalysis of six niche markets that were identified as having potential for development in the Falkland Islands; these were: birdwatching, fishing, conflict tourism, trekking, marine tourism, and yachting. Each profile included the identification of trends and market potential.

Falkland Islands T-Stats, Falkland IslandsTo monitor the tourism sector and enable regular and up-to-date reporting of visitor arrivals, the Falkland Islands Tourist Board contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the Islands.

Cruise Tourism Strategy for the Falkland Islands, Falkland IslandsStudy to undertake a cruise tourism strategy to reverse the fortunes of the sector, which had gone from a peak of 62,500 cruise visitors in 2008 to less than half of this in 2014. The study included considerable industry consultations in the Falklands and amongst International Association of…

Air Visitor Survey for the Falkland Islands, Falkland IslandsDesign and implementation of a face-to-face air visitor exit survey capturing visitor and trip characteristics. The data is analysed annually, with the key findings presented in the Falkland Islands Tourist Board’s Annual Statistics Report.

Tourism Quarterly and Annual Publications for the Falkland Islands, Falkland IslandsEach year Acorn compiles all the tourism statistics for the Falkland Islands into a single annual statistics report. This includes air and cruise survey findings, air and cruise arrivals, accommodation occupancy, and domestic tourism survey findings. Quarterly reports are also produced four times…

Sustainable Tourism Strategy for the Falkland Islands, Falkland IslandsDeveloped an eight-year Tourism Development Strategy for the Falkland Islands with the aim of increasing tourism numbers and expenditure, lengthening the season, and creating an industry that will provide better employment opportunities for the population.

Accommodation Grading Scheme for the Falkland Islands, Falkland IslandsDesigned and implemented an accommodation accreditation scheme for serviced and self-catering accommodation in the Falkland Islands. The system, which was launched in 2013, is updated each year with an inspection of all participating establishments.

Website User Survey and Review for the Falklands, Falkland IslandsSurvey to gain insight into the users of the Falkland Islands Tourist Board website, and to gauge their levels of satisfaction with regards to the information it provided, its layout, ease of use, content, and usefulness providing information for planning and booking trips.

Air Routes Analysis for the Falkland Islands, Falkland IslandsAnalysis of the times and costs of air travel to the Falkland Islands from various key markets around the world, with the aim of identifying which markets had the shortest travel time and costs ,and to identify those with significant potential for marketing.

Domestic Tourism Survey for the Falkland Islands, Falkland IslandsDesigned and implemented an ongoing domestic tourism survey for the Falkland Islands. The survey is carried out quarterly capturing data via a telephone interview. Data includes visitor and trip characteristics, including expenditure.

Economic Impact of Tourism on Saunders Island, Falkland IslandsEvaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation on Saunders Island in the Falklands, and an assessment of the business viability for a new self-catering accommodation operation.

Tourism Satellite Account for the Falklands, Falkland IslandsDevelopment of a series of tourism satellite accounts for the Falkland Islands since 2009, with each one updating the previous. New compilations of the TSA are undertaken every other year, based on the findings from the ongoing air, cruise and domestic tourism surveys, and national accounts.

Digital Marketing Strategy and Implementation for the Falkland Islands, Falkland IslandsImplemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the overall aim of increasing awareness of the Falklands as a holiday destination. Individual tasks included email marketing through newsletters, Facebook marketing, and website SEO and management.

Development and Implementation of a Green Tourism Scheme, Falkland IslandsDesign, development and implementation of a green tourism scheme for accommodation establishments in the Falkland Islands. This raised environmental awareness amongst operators and visitors, and improved energy and waste practices.

Falkland Islands TRIP Scheme Analysis and Story, Falkland IslandsThe Tourism Recovery Incentive Programme (TRIP) was part of the Falkland Island Government’s solution to supporting both the tourism sector and residents of the Falkland Islands during the COVID-19 lockdown season of October 2020 to May 2021. The aim of this study was to investigate the level of…