Caring for Elephants at a Sanctuary in Africa

About

Summary

Acorn was commissioned to research and write this detailed specialist report for Mintel to provide the reader with a clear understanding of the SAVE tourism niche market by defining the difference between the four profiles and demonstrating how the market is evolving to create opportunities for the industry.

Our Approach

Acorn conducted extensive research into the SAVE tourism market and each profile was closely evaluated, consulting a range of trusted sources including industry experts, tour operators, tourism stakeholders and other experts. 

Each segment was analysed in full to understand the specific benefits of SAVE travel to both participants and destinations, and analysis of the market helped position SAVE tourism in a global context by volume and value.   

Motivations of the SAVE tourist were also researched, examining the types of learning and volunteering activities they like to do, along with destinations they choose to visit and why. 

From an industry perspective, there was extensive consultation with relevant tour operators and associations to complete a thorough understanding of the market.

Outcome 

The report identified that SAVE tourism occupies a substantial niche in the tourism industry today.  It revealed the two largest segments of SAVE tourism to be Volunteering and Educational tourism, both of which have a long history within the industry.  It was found that SAVE tourism is dominated by youth travel, a group that is known for being ‘time rich, cash poor’.  With youth travel accounting for almost one quarter of international tourism arrivals today, it is a lucrative market. 

SAVE tourism is also well placed to benefit from the trend for ‘experiential travel’ that is particularly favoured by the Millennial and Generation Z consumer groups, aged 18-35, as they are keen to try new things and engaged in skills-based learning whilst travel.  Volunteering whilst on an overseas trip was revealed as the number one travel trend by online giant, Booking.com for 2019.

 

Directions

Projects Nearby

  1. Provided technical assistance to Vietnam for the development of market research to…

  2. Development of a system of tourism statistics for Vietnam to enable the commencement of a…

  3. Specialist niche market report that profiles the world’s great Mountain Tourism…

  1. Mahindra Holidays and Resorts India Ltd needed to launch their new homestay product in…

  2. A detailed study into the Baby Boomer traveller market was required to support SMEs…

  3. A detailed study about the Diaspora tourism segment was required to support SME’s in…

  4. Specialist niche market report that examines the market for Gap Year travel covering…

  5. The principal aim of this project was to assess the system of tourism statistics in…

  6. Implemented an international visitor survey for the Belau Tourism Association at Koror…

  7. The Minister needed advice on how Mongolia’s cultural tourism offer could meet…

  8. Specialist niche market report on Wilderness Tourism that explores the wilderness tourism…

  9. This study assessed the system of tourism statistics in Mongolia and used existing data…

  10. Capacity building project for the Ministry of Tourism to improve the system of tourism…

  11. Assessment of the system of tourism statistics, and design and development of an airport…

  12. Study for the development and implementation of a system of tourism statistics in Kuwait,…

  13. Study to establish a market research and statistics unit within the Supreme Commission…

Previous Next

Save Tourism Niche Market Report

Client:

Mintel,

Location:

Worldwide
Mintel

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk