About

Summary:

Acorn Tourism Consulting worked with KLM Safaris, a small tour operator based in Moshi, Tanzania, to develop a practical marketing strategy and action plan.

The assignment focused on strengthening KLM Safaris’ market positioning by clearly defining its unique selling points, improving its marketing approach, and highlighting its responsible tourism practices and links with local communities.

Our Approach:

Acorn undertook a structured review of KLM Safaris’ business and market position and translated this into a clear and achievable marketing strategy.

The work included:

• Review of KLM Safaris’ vision, mission, products, pricing, and sales structure
• Market research and analysis of tourism trends relevant to Tanzania
• Competitor analysis within the safari and community-based tourism market
• Identification and refinement of KLM Safaris’ positioning and unique selling points
• Development of a practical marketing strategy and action plan
• Guidance on communicating responsible tourism activities and community engagement more clearly through marketing channels

The strategy was designed to be realistic for a small tour operator and focused on actions that could be implemented within existing capacity and resources.

Outcomes:

The project resulted in a clear marketing strategy and action plan to support KLM Safaris in improving its visibility and competitiveness.

The strategy provided KLM Safaris with:

• A clearer articulation of its responsible tourism offers
• Defined target markets and priority segments
• Practical marketing actions to improve communication and enquiries
• A stronger basis for presenting community-based and responsible tourism experiences