About

Summary 

Alison led the team to provide the Staffordshire and Stoke-on-Trent Destination Management and Local Visitor Economic Partnership, with a Sustainable Tourism Action Plan to enable their tourism sector could become more sustainable and environmentally conscious. We identified what sustainability means to the local tourism sector, and what the opportunities and challenges are in Staffordshire to build their ecotourism offer and who should be involved in delivery.

Our Approach 

Working closely with the team at The Travel Foundation the teams conducted consultations and round tables with local industry players. These consultations consisted of round tables and one to one interview.

Additionally, reviews of all previous strategies and reports for the local area were reviewed, ensuring the sustainability tourism action plan was in line other industry and local government plans.

Outcome 

An extensive Sustainable tourism action plan was developed that will help guide the decision making and future strategies of the destination.