About
Summary
St Helena is an overseas territory of the United Kingdom located in the Atlantic Ocean between Africa and South America. Until 2017, the only way to visit St Helena was via ship from Cape Town – a journey of five days. In 2017 a weekly air service commenced with the opening of an airport on the island. In order to track the growth of tourism that was anticipated due to the new air link, St Helena contracted Acorn T-Stats in 2017 to implement our online tourism statistics tracking system for the Island.
Our Approach
The St Helena T-Stats system tracks inbound arrivals by country of residence, accommodation used, age, gender, length of stay, cruise visitors, yacht visitors, and tourism information centre enquiries.
Outcome
T-Stats is updated on a monthly basis with data from Immigration, which includes all air arrivals and arrivals by sea on cruise ships and yachts. Data from the Tourist Information Centre is also added which tracks the types of visitor and the nature of their visit. The system is then used by a broad range of stakeholders to assess the development of tourism and make strategic decisions regarding planning and marketing of the sector.
Directions
Projects Nearby
Due to the imminent opening of the airport in St. Helena and a direct link with South…
Review of the marketing activities and action plans for the marketing and promotion of…
With the opening of the first ever air link to St. Helena, Acorn was commissioned to…
Study to assess the potential for land and ocean-based tourism on Ascension Island in the…
Design and implementation of a domestic tourism survey in Namibia to assess the scope and…
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Survey of the UK market, assessing perceptions and potential demand for Namibia, as well…
This project was commissioned to review the national tourism information system and…
Large sample tourism exit survey to provide detailed tourist profile and trip…
Development of a project tracking tool for the Millennium Challenge Account team in…
Review of Ghana's proposed tourism database that aimed to link regional tourism offices…
Acorn was contracted to assess the current system of tourism statistics in Sierra Leone…
Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and…
The overall aim of this project was to make recommendations to improve research and…
Study to further enhance the tourism statistical infrastructure in Botswana following the…
