St Helena T-Stats

About

Summary

St Helena is an overseas territory of the United Kingdom located in the Atlantic Ocean between Africa and South America.  Until 2017, the only way to visit St Helena was via ship from Cape Town – a journey of five days.  In 2017 a weekly air service commenced with the opening of an airport on the island.  In order to track the growth of tourism that was anticipated due to the new air link, St Helena contracted Acorn T-Stats in 2017 to implement our online tourism statistics tracking system for the Island.

Our Approach

The St Helena T-Stats system tracks inbound arrivals by country of residence, accommodation used, age, gender, length of stay, cruise visitors, yacht visitors, and tourism information centre enquiries.

Outcome

T-Stats is updated on a monthly basis with data from Immigration, which includes all air arrivals and arrivals by sea on cruise ships and yachts.  Data from the Tourist Information Centre is also added which tracks the types of visitor and the nature of their visit.  The system is then used by a broad range of stakeholders to assess the development of tourism and make strategic decisions regarding planning and marketing of the sector.

Directions

Projects Nearby

  1. Due to the imminent opening of the airport in St. Helena and a direct link with South…

  2. Review of the marketing activities and action plans for the marketing and promotion of…

  3. With the opening of the first ever air link to St. Helena, Acorn was commissioned to…

  1. Study to assess the potential for land and ocean-based tourism on Ascension Island in the…

  2. Design and implementation of a domestic tourism survey in Namibia to assess the scope and…

  3. Study to assess the potential for land and ocean-based tourism on Tristan da Cunha in the…

  4. Development of a project tracking tool for the Millennium Challenge Account team in…

  5. Survey of the UK market, assessing perceptions and potential demand for Namibia, as well…

  6. This project was commissioned to review the national tourism information system and…

  7. Large sample tourism exit survey to provide detailed tourist profile and trip…

  8. Review of Ghana's proposed tourism database that aimed to link regional tourism offices…

  9. Study to further enhance the tourism statistical infrastructure in Botswana following the…

  10. Specialist niche market report that examines Cross-Continental Tourism in sub-Saharan…

  11. Research into the data available and feasibility of developing a natural capital account…

  12. The project was aimed at assisting the Research and Statistics Unit in the Department of…

  13. In 2000, Acorn developed an offline tourism statistics database to assist with measuring…

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St Helena T-Stats

Client:

St. Helena Tourism,

Location:

St. Helena
St. Helena Tourism

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk