Attracting Fishing Tourists: What the European Market Wants

Fishing tourism is a large and growing niche. Across Europe there are an estimated 25 million recreational anglers. They take longer trips than average and spend more. On a fishing holiday they stay about 9.9 nights and spend around 36% more than general tourists. The global fishing tourism market was valued at about 72.5 billion euro in 2023 and is projected to reach about 211.1 billion euro by 2033.