Sustainable destination management, where should you start?

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Sustainable destination management is as much a necessity as it is challenging. A destination is a very complex ecosystems composed of multiple stakeholders that can sometimes have competing interests. Organisation, cooperation, collaboration, consideration of all stakeholders and effective systems for measuring and monitoring are essential. Sustainable destination management is not a target to achieve, it is a journey and ever evolving. A destination can never truly be sustainable, but some are getting pretty close!