Branding & marketing

Develop your brand to tell your story and inspire the right people to visit your destination; optimise your marketing to reach them at the best moment.

Market research Tourism statistics Niche market reports Strategic planning Product development Branding & marketing

How to attract more visitors

Engaging your target audience is essential to the success of your tourism product; we can provide you with the expertise and creative vision to inspire people to visit your destination.

To successfully inspire your visitors we can assist you in the development of:

icon Branding & marketing strategies
icon Social media and management
icon Marketing review and action plan
icon Content creation: video, images and copy

"I just wanted you to know that these videos are absolutely amazing! They are very very well done and I just wanted to express my appreciation to yourself and your team for an excellent job of selling Guyana. Everyone of these videos is authentic in look, sound and feel. A true representation of who we are."

Sharon Lalljee-Richard

Brand Consultant, Tactical Branding, Guyana

"Acorn and its partners successfully completed the assignment to design, develop and produce a package of tourism promotional systems and materials, within the short specified timeframe and within budget, in a professional and timely manner."

Featured Case Studies

Case Study Explorer

To learn more about our expertise please explore the case studies below

Hotel Prospectus and Investment

The Falkland Islands
The Falklander Market Research
Branding & Marketing

Development of a prospectus to encourage investment for a chain of luxury lodges in the Falkland Islands. This included design, production, printing and distribution of the finished work.

Lesotho Digital Marketing

Lesotho Branding and Marketing guides for overseas markets
Branding & Marketing

Acorn are developing guides for the public and private sectors to help them sell Lesotho to five key overseas markets: UK, Germany, Netherlands, USA and South Africa. We are also developing a new and sophisticated destination management system and website, as well as improving social media channels to raise the profile of Lesotho to the international and domestic markets.

Maritime and Coastal Visitor Destination Identity (DNA) for Medway and Southend

South East, England
Medway and Southend Market Research Maritime and Coastal Visitor Destination
Branding & Marketing

Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with place making associates thinkingplace, extensive stakeholder consultations informed our place narrative and action plans.

Destination Marketing Videos for Guyana

Guyana Branding & Marketing Videos
Branding & Marketing

To create content for a new marketing and social media campaign for Guyana, we produced 7 videos for the Tourism Authority highlighting the nation's exceptional landscape and wildlife, culture and heritage, indigenous people, adventure activities and events.

Digital Marketing for the Falklands

Falkland Islands Branding & Marketing Digital Strategy
Branding & Marketing

Implemented a Digital Marketing Strategy for Falkland Islands Tourist Board, with the overall aim of increasing awareness of the Falklands as a holiday destination. Individual tasks include email marketing through newsletters, Facebook marketing, and website SEO and management.

Tour Operator Digital Marketing Strategy

Moshi Tanzania Branding Marketing Safaris
Branding & Marketing

Acorn worked with KLM Safaris, a small tour operator based in Moshi Tanzania, to develop their marketing strategy, focusing on their responsible tourism credentials and ability to deliver tours with high quality community engagement.

Madagascar Promotional Strategy

Madagascar Branding Marketing Tourism Markets
Branding & Marketing

The Organisation National du Tourism du Madagascar (ONTM) and Madagascar’s SME tourism businesses needed profiles of the potential tourism markets in Germany, Scandinavia and South Africa to inform a promotional strategy to these new EU markets.

Aruba Brand Awareness Research

Aruba Branding and Marketing Tourism Marketing Study
Branding & Marketing

Before launching a new marketing strategy, Aruba needed to identify how it ranked in the UK market. Acorn undertook detailed destination perception research using online panels surveys to provide a baseline for future benchmarking.

St. Helena Marketing Review

St Helena Branding Marketing Review
Branding & Marketing

Review of the marketing activities and action plans for the marketing and promotion of the Island of St. Helena. An assessment of their effectiveness was made through an online survey of UK long haul travellers and interviews with tour operators.

Guyana Branding and Marketing Strategy

Guyana Branding Marketing Strategy Tourism
Branding & Marketing

Acorn led an international team to create a tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland Europe.

Oman Marketing Campaign Research

Oman Branding & Marketing Oman Tourism Office
Branding & Marketing

Annual brand awareness research is conducted for the Oman Tourism Office to assess the impact of the Oman brand amongst UK consumers and to provide recommendation to inform future marketing activities.

Marketing Video Training

South East, England
South East England branding & marketing videos
Branding & Marketing

Acorn's popular workshops to help tourism businesses market themselves using video are held at our eco-office in Flimwell. B&B and self-catering businesses create their own videos to load onto YouTube and embed on their websites.

Our Land High Weald AONB

South East, England
High Weald Marketing tourism businesses AONB
Branding & Marketing

The marketing and business support Acorn provided for small tourism businesses in the High Weald Area of Outstanding Natural Beauty was part of the project to promote hundreds of holidays in National Parks and AONBs across the country.

Our Land South Downs National Park

South East, England
South Downs Branding & Marketing small Tourism businesses
Branding & Marketing

Acorn provided the South Downs National Park with marketing and business support for its small tourism businesses as part of the project to promote protected landscapes and holidays in National Parks and AONBs across the country.

Countryside 2011 Marketing Campaign

South East, England
South East England branding & marketing Countryside
Branding & Marketing

Countryside 2011 was a fortnight of rural activities promoting the Great Outdoors across nine counties of the southeast. More than 900 country-based events and 500 organisations were promoted.

Branding Zanzibar

Zanzibar Branding & Marketing Tourism Report
Branding & Marketing

Branding study to develop a branding pyramid for Zanzibar. The study involved stakeholder consultations with tourism sector operators around the Island, as well as interviews with tourists.

Mahindra Homestays Sales and Marketing

India Branding and Marketing Mahindra Homestays
Branding & Marketing

Mahindra Holidays and Resorts India Ltd needed to launch their new homestay product in the UK market. They asked Acorn to lead on the development of the brand and delivery of the sales and marketing and social media campaign.

Tourism Market Research Study for Tanzania

Tanzania Market Research Tourism Study
Branding & Marketing

Market research study to assist Tanzania with its growth strategy. The study also identified market segments into which Tanzania could diversify, as well as targeting new source markets to attract, such as the African and domestic markets.

Interpretive Heritage Trails

South East, England
South East England Branding & Marketing Heritage Trails
Branding & Marketing

Interpretative Heritage Trails and maps were developed for Lullingstone Roman Villa, Parham Park and Petworth to encourage visitors to explore the wider area, spreading the benefits of tourism spend to local businesses and communities.

Tourism Market Development for Lesotho

Lesotho Market Research Tourism
Branding & Marketing

Analysis of the key markets likely to be attracted to Lesotho, based on the products it currently offers. This detailed study fed into a broader master plan for the tourism sector in Lesotho.

1066 Goes Green: Burwash, Pevensey and Rye Itineraries

South East, England
Burwash Branding and Marketing 1066 Goes Green
Branding & Marketing

Researched and produced three visitor itineraries, one each for Burwash, Pevensey and Rye. The itineraries were aimed at encouraging both residents and visitors to enjoy sustainable activities in these areas, including walking, cycling and horse riding.


Eastern England
Eastern England Branding & Marketing Sustainable Tourism
Branding & Marketing

Sustainable tourism itineraries were developed for six protected landscapes in the East of England, working closely with local tourism businesses. Visitors were encouraged to explore the local area without using their cars.

Country Break Itineraries

South East, England
South East England Branding & Marketing Country Break Itineraries
Branding & Marketing

Nine outdoor activity products were developed in Kent, West Sussex and Hampshire for Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce and how to travel without a car.

Tourism Marketing Strategy for Switzerland

Switzerland Branding & Marketing Tourism Strategy
Branding & Marketing

Marketing strategy for Switzerland aimed at increasing its competitiveness during the period when Eastern European countries were gaining market share of tourist arrivals in Europe at the expense of the more traditional Western European countries.