Projects undertaken for this Client

Establishment of a Market Research Unit in Saudi Arabia, Saudi ArabiaStudy to establish a market research and statistics unit within the Supreme Commission for Tourism to measure the volume, characteristics and value of tourism in the country. This involved the establishment of a number of surveys and other primary data collection methodologies, the development of…

Domestic Tourism Product Development and Marketing in Saudi Arabia, Saudi ArabiaThe 13 provinces of Saudi Arabia were surveyed by AC Nielsen to determine domestic visitor and trip characteristics. Acorn was subsequently commissioned to develop outline action plans for product development and marketing to boost domestic tourism in each province.

Strategic Plan for the Development of the Asir Province in Saudi Arabia, Saudi ArabiaAssessment of the existing tourism product and markets visiting the Asir province of Saudi Arabia, followed by the identification of a series of development options to encourage domestic and international tourism, in particular for adventure and water-based activities.