Whilst T-Stats is mainly used by destinations to track tourism at a local level (for example cities, towns or sub-national regions), having some national trackers to compare local data with can be invaluable. For example, if a city destination is tracking the number of visitors from The USA, and it notices a fall in arrivals, it is useful to see if this trend is being played out across the UK in general, or whether it is particular to the city.
T-Stats has a number of national and global trackers that can be used for benchmarking, as follows:
T-Stats makes it easy to compare one year with another, and therefore track changes in all these national trackers.
All of the tracker data is automatically loaded into T-Stats as soon as it becomes available. The key sources are the national tourism administrations of the United Kingdom: Visit England, Visit Wales, Visit Scotland and Visit Northern Irelands, as well as the Office for National Statistics, the Civil Aviation Authority, the Automobile Association, and exchange rate websites.