Welcome India’s well-travelled middle class to your destination, attract the types of tourists who will love your tourism product.
India is travelling
“Prepare for the impending boom in outbound travel from India” Skift
India is the world’s fastest-growing outbound market and the number of international tourists India generates is second only to China. Currently, Thailand, Singapore and Malaysia are favourite destinations although Indian tourists spend most money in the USA, UK and Italy. The destinations they are travelling to and type of experiences they look for is expanding.
India is growing
"The India outbound market is already huge and doesn’t show any signs of slowing its growth. It’s about time the global travel industry started paying attention if companies hope to capture a share of the market.” Meghan Carty, Skift
By 2020 India is predicted to have 30 million outbound travellers and its vibrant middle class, who already consists of more than 40 million households, is growing fast.
Indian Millennials love Experiences
India’s young travellers are strongly influenced by social media and are looking for adventures and experiences as well as visiting iconic cultural sites. They are easy to communicate with, being more familiar with English than many Chinese tourists, and are receptive to western culture and tourism media. Digital is a targeted and cost-effective way to reach this diverse market.
Why we can help…
If you are looking to attract Indian visitors to your destination and business, our integrated marketing services can help you identify and reach the Indian travellers that will be most interested in your brand.
Acorn Tourism’s UK-based team will look after your account while our Indian based partner, Blogilicious, will create and distribute inspiring and targeted content using their network of more than 3,000 travel influencers and the unique Blogilicious.com travel content search platform that is viewed by 250,000 active Millennial Indian travellers each month. You will be looked after by an experienced team; the directors of Acorn Tourism and Blogilicious have worked together for over a decade developing and marketing products in India and across the globe.
India’s vast population with its diverse culture, language and religion means that communicating with a particular segment needs to be customized to achieve maximum impact. Standard marketing techniques fail when talking to such a large and diverse demographic. Our integrated marketing services respond to each segment separately with creative and effective concepts.
Your business will benefit from Acorn Tourism’s 21 years of tourism sector market research, business and destination planning and promotion, combined with the in-depth knowledge of the Indian travel sector and the unique content and influencer distribution network that Blogilicious has created. Together we can help you to create compelling content to tell your brand story in a way that will engage and excite high spending Indian travellers.
The first step is to Contact Us.
