Acorn was commissioned by the CBI, the Netherlands Enterprise Agency, to research and write a detailed study about the River Cruise segment offering practical advice to local operators in developing destinations.
Interest in cruising on both rivers and cruises is growing amongst the two largest European markets, Germany and the UK and Ireland. The study provided key insights into European market for river cruise tourism to inform local operators seeking to enter the market:
The study provided a detailed picture of the global cruise industry and offered a wide range of advice and tips including how to plan and market a cruise and selling shore excursions to passengers. Clear segmentation by cruise type and passenger demographics was offered along with channels to market.
The report can be viewed and/or downloaded via the following link: