Acorn was commissioned by Mahindra Holidays and Resorts to launch India's first national network of homestays in Europe using a variety of market research techniques to guide product development and marketing strategy
Mahindra required detailed market research to help them understand the western travel markets to create an effective brand strategy, design a website and deliver a sales and marketing strategy both on and offline, and measure the results.
Acorn gathered insight from a number of consumer focus groups, online panel surveys and one-to-one telephone surveys. An analysis of the UK B&B market was undertaken and tour operators across Europe were interviewed to identify key audiences. Acorn created a specialist time to develop the product’s brand identity and design the MahindraHomestays.com website.
Further research was conducted into the French market via an online panel survey of French consumers.
The website was successfully launched onto the UK market and the accompanying PR and marketing campaign has generated a strong Mahindra Homestays profile with consumers, travel agents and tour operators. Effective SEO management continues to increase the website’s online position.