Acorn was commissioned by the CBI, the Netherlands Enterprise Agency, to research and write a detailed study about the Adventure Tourism segment, one of the largest tourism segments in the world today.
The study provided key insights into the European market for adventure tourism, including:
The study revealed important highlights including the importance of managing risk and establishing standards; how keen adventurers are represented across the major consumer groups; the increasing need to boost online presence to reach the market; and how top adventure destinations are often in remote places.
The study provided a thorough analysis of the adventure tourism market and offered a wide range of advice to help local tour operators develop their own adventure travel product to specifically appeal to the European adventure tourist.
The report can be viewed and/or downloaded via the following link: