Acorn was commissioned by the CBI, the Netherlands Enterprise Agency, to conduct a series of Market Entry Studies that featured a series of learning goals: Buyer Requirements; Tips for Finding European Buyers; Tips for Doing Business with European Buyers and Tips for Organising Tourism Exports to Europe.
Each report was extensively researched consulting a number of reliable sources worldwide to produce this set of useful guides that local operators in developing countries could refer to when seeking to develop new business within the tourism sector. The studies highlighted numerous requirements and identified several important issues that local operators should be mindful of when establishing tourism products aimed at the European market.
Examples of issues the research revealed included:
Four comprehensive studies were produced and are freely available online via the CBI Ministry of Foreign Affairs market information website. Each report can be viewed and/or downloaded via the following links: