Acorn was commissioned by the CBI, the Netherlands Enterprise Agency, to research and write a detailed study about SAVE Tourism (Scientific, Educational, Volunteering and Educational) and what factors local tour operators must observe when developing a SAVE travel product for the European market.
This detailed report outlined a range of issues that are specific to the broader SAVE tourism segment. It considered the mandatory and other requirements necessary to enter the sector, consideration for establishing SAVE projects and the end-market channels and consumer segments.
The report highlighted how the SAVE market is dominated by young travellers who are keen on meaningful travel experiences. Typically time-rich and cash poor, this group travels locally, stays locally and often make important economic and practical contributions to local communities. Key issues were found to be:
Working with children, wildlife conservation and marine conservation are some of the most popular SAVE travel experiences, while South Africa, Tanzania, Thailand, India, Nepal and Peru are some of the leading destinations.
The report offered a range of useful information and tips for local tour operators either working in the sector or looking to enter the sector. The report can be viewed and/or downloaded via the following link: