Acorn was commissioned to write a series of reports to support SME's in developing countries export their tourism product onto the European Market.
One of the main constraints for SMEs from developing countries seeking to export to Europe is a lack of good quality market information. Tourism is identified as offering high potential for export to Europe and Acorn undertook/is undertaking extensive primary and secondary research to provide detailed market research reports that include the following:
Market Entry Studies for Promising Niche Market Segments: Fully Independent Travellers (FIT); Generation Y/Millennials; LGBT Tourists; MultiGenerational Tourists; and Diaspora/VFR Tourists.
Each report was constructed to provide insights and a series of practical tips for the target group on how to launch their products onto the European market and gain a competitive edge. Topics included: