Botswana was in the process of revising its tourism policy and developing a longer-term strategy for tourism development in the country. There was an urgent need to have a better understanding of the nature-based tourism segment which makes up the majority of Botswana’s leisure tourism market. There was very little research and analysis specifically into the leisure tourism sector which is mainly nature-based tourism and a robust analysis of the sector was required.
The initial task included a comprehensive review of all existing literature and data that covered a range of topics within the nature-based tourism context including:
We then undertook a Nature-Based Tourism Impact Analysis, reviewing the economic, social and environmental impacts of nature-based tourism in Botswana at both national and local levels including:
In order to develop the right policies and strategies, it was necessary to understand the key challenges that are faced in Botswana with regards to the development of nature-based tourism. The analysis of these included:
These challenges were identified and discussed with operators during the extensive consultation phase of the study. Experience from challenges and solutions observed and experienced in other countries were applied to the overall analysis.
Following the delivery of the Draft Report, a consultation workshop was held with key stakeholders and their feedback used to produce the Final Report and 4-page Briefing Paper with 8 key recommendations for Ministers.
“The Permanent Secretary for Environment, the Director of Tourism and Tourism Officer are all very pleased with your work, analysis and reports and we plan follow-up discussions in Botswana on how best to take forward the main recommendations. Our management team is also keen to build on this work. Once again, many thanks for the excellent work.”