T-Stats Solutions is an online database that we set up specifically for each destination - because all destinations are different - to track tourism.  What you track is up to you, but most destinations include data on accommodation, attractions, visitor movement such as footfall, traffic and car parks, visitor information centres, passenger transport, and digital marketing such as website traffic and social media engagements.

You decide what you want, and you can add new trackers at any time, and for no additional cost.  We look after all that for you. With the various data in the system, you can then compare any tracker against any other to understand how the numbers relate, and how your destination is performing year-on-year. 

There is nothing on the market that currently does what T-Stats Solutions can do. If you already run STEAM or Cambridge models to measure the economic impact of tourism, T-Stats will improve the accuracy of these tools, as you’ll have better and more readily available data to feed into them.

Where does all this data come from?  

A lot of the data in your system is already there waiting for you, meaning you can run analytics straight away. Using API technology we can automatically include your website and social media analytics, as well as AirBnB operational data.

We add weather data so you can use indicators such as rainfall, sunshine hours and average temperatures to assess impacts on visitor movements and numbers. You’ll also benefit from a wide range of regional and national data from VisitEngland, the Office for National Statistics, and other sources; these include inbound visitor arrivals and spend, domestic tourism trips, nights and spend, accommodation occupancy, passenger movements at all UK’s airports, and exchange rates.  These data are automatically added to your T-Stats system, so it is always up-to-date.

In addition, hotels, guest houses, attractions, whoever you want, can log into the system and enter their performance details, such as rooms sold or visitor numbers.  It’s quick and it’s easy, and their data is secure.  Yes, this bit requires a little work, but the rewards are massive.  The businesses are also able to use the system to benchmark their own performance, and you benefit from their data, so it’s a win-win.  Once they get going with it, the data collection pretty much takes care of itself.

Finally, you can add data you may already collect, or is available from other local bodies, but isn’t currently all collated into a single, central database.  Typically, this includes visitor footfall, passenger transport statistics, car parking numbers, and visitor information centre data.  But it can be absolutely anything.  If you are interested in tracking something and you can measure it on a regular basis, we’ll make sure T-Stats includes it.  There are various ways of getting this data into T-Stats, and you make that decision – all are simple, and none will be a burden.  The aim of T-Stats is to make your job easier.