Tourism development consultants: research, statistics, planning, development and marketing for tourism destinations and businesses.

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Market research Strategic planning Marketing

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Recent case studies

Zambia Value Case Analysis

Zambia Market Research Sustainable Tourism
Zambia
Market research

Extensive research, stakeholder engagement and workshops, informed CBI about the opportunities to invest in an Export Coaching Programme to support a more competitive and sustainable tourism value chain in Zambia and increase SME exports to Europe.

Guyana Digital Marketing Services

Guyana waterways branding digital marketing
Americas
Branding & Marketing

Acorn implemented Guyana’s Digital Marketing Strategy, designing a new national website and blog, creating content, managing social media channels and Facebook marketing, instigating Influencer marketing to generate high levels of awareness and engagement.

Themed Attraction Market and Feasibility Study

City attractions can include Adventure Tourism
Wales, United Kingdom
Product development

Market and feasibility assessment of a luge, zipwire and restaurant leisure development in Swansea. Included a demand assessment, survey of local residents, assessment of local attractions and accommodation, and current trends in visitor attractions.

Underwater Tourism

Insights into exploring underwater tourist activities
Worldwide
Niche Market Reports

A niche market report examining the range of activities associated with underwater tourism, the global value of the market, the major destinations, the benefits of tourism to coastal communities and long term conservation impacts to habitats and marine life.

Maritime and Coastal Visitor Destination Identity (DNA) for Medway and Southend

Acorn consulted on marketing the attractions Medway and Southend
South East, England
Branding & Marketing

Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with place making associates thinkingplace, extensive stakeholder consultations informed our place narrative and action plans.

Community Based Tourism in Africa

Volunteer plays with children in African village
Africa
Product development

Detailed analysis of the community-based tourism market in Africa, in particular looking at its potential for growth, in which countries, and to what type of tourists. Interviews were undertaken with tour operators and backed up with research of consumers.

"Acorn’s in-depth research into niche market demand for cultural tourism, wildlife and birding provided excellent recommendations on how to develop products and market services to European consumers. Their work has been invaluable for Mongolian tour operators and local community projects.”

 

Gantemur Damba

Director, Mongolia Sustainable Tourism Development Centre

“Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand. The service was efficient, timely and the final report presented in a very useable format. I would certainly recommend them and happily use Acorn again.”

Joanna Walding

Country Manager, UK & Ireland, Aruba Tourism Authority

"Acorn were able to respond quickly to our request for a visitor survey and the collection of other tourism statistics to enable us to better understand the performance of the visitor economy. Subsequently, this has helped with strategic planning and marketing in the area.”