Tourism development consultants: research, statistics, planning, development and marketing for tourism destinations and businesses.

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Recent case studies

Underwater Tourism

Insights into exploring underwater tourist activities
Worldwide
Niche Market Reports

A niche market report examining the range of activities associated with underwater tourism, the global value of the market, the major destinations, the benefits of tourism to coastal communities and long term impacts to habitats and marine life.

Maritime and Coastal Visitor Destination Identity (DNA) for Medway and Southend

Acorn consulted on marketing the attractions Medway and Southend
South East, England
Branding & Marketing

Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with place making associates thinkingplace, extensive stakeholder consultations informed our place narrative and action plans.

Community Based Tourism in Africa

Volunteer plays with children in African village
Africa
Product development

Detailed analysis of the community-based tourism market in Africa, in particular looking at its potential for growth, in which countries, and to what type of tourists. Interviews were undertaken with tour operators and backed up with research of consumers.

Belize Tourism Corridor Development in Toledo and Corozal

Traditional deer dance in Belize where Acorn helped develop tourism
Americas
Product development

A year long project to develop tourism corridors in Corozal and Toledo that engage local communities through extensive consultation, product development, branding and marketing.

Tourism Information Centre Visitor Survey

Exit survey in City of London including Guildhall
City of London, England
Market research

Tourism information exit survey for visitors to the City Information Centre in London. Acorn has undertaken this survey every summer since 2014. The most recent survey in 2018 included questions on visitor satisfaction, motivation, and demographics.

Jordan Tourism Satellite Account and Visitor Survey

Consultancy in tourism for Jordan
Middle East
Tourism statistics

Acorn compiled a tourism satellite account for 2016 to measure tourism's contribution to the economy of Jordan. Also analysed and developed an industry-friendly report showing the findings of the latest inbound visitor survey.

"Acorn’s in-depth research into niche market demand for cultural tourism, wildlife and birding provided excellent recommendations on how to develop products and market services to European consumers. Their work has been invaluable for Mongolian tour operators and local community projects.”

 

Gantemur Damba

Director, Mongolia Sustainable Tourism Development Centre

“Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand. The service was efficient, timely and the final report presented in a very useable format. I would certainly recommend them and happily use Acorn again.”

Joanna Walding

Country Manager, UK & Ireland, Aruba Tourism Authority

"Acorn were able to respond quickly to our request for a visitor survey and the collection of other tourism statistics to enable us to better understand the performance of the visitor economy. Subsequently, this has helped with strategic planning and marketing in the area.”