Tourism development consultants

Research, statistics, planning, development and marketing for
tourism destinations and businesses.

our services

Where we work

Project Title

Market research Strategic planning Marketing

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Recent case studies

Maritime and Coastal Visitor Destination Identity (DNA) for Medway and Southend

South East, England
Strategic planning Branding & Marketing

Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with place making associates thinkingplace, extensive stakeholder consultations informed our place narrative and action plans.

Social Media Benchmarking Research

Germany, Europe
Market research Branding & Marketing

To assess the impact of social media, OTAs and their relationships with National Tourism Organisation, the German National Tourist Office commissioned Acorn and Target McConnell to undertake a benchmarking study on the impact of Influencers and OTAs.

Stay, Eat, Do: Packaging Feasibilty Study, Clwydian Range and Dee Valley AONB

Wales, United Kingdom
Product development Branding & Marketing

Stakeholder consultation, workshops, tour operator interviews and market analysis were used to identify the options to integrate local tourism services to create and distribute tourism packages for this protected area of north Wales.

Horsham Visitor Economy Strategy

South East, England
Strategic planning Branding & Marketing

Horsham wanted to develop the district's identity to attract visitors, particularly in market towns and rural areas. Acorn collaborated with thinkingplace to develop a visual identity, Visitor Economy Strategy and establish a Visitor Economy Partnership.

Nautical tourism in San Andres and Providencia, Colombia

Strategic planning Product development

Market research, stakeholder consultation and workshops in San Andres and Providencia were used to identify nautical tourism products that could attract new niche audiences to these two Colombian owned islands in the western Caribbean.

Destination marketing videos for Guyana

Branding & Marketing

To create content for Guyana’s marketing and social media campaign, we produced 7 videos for the Tourism Authority highlighting the nation's exceptional landscape and wildlife, culture and heritage, indigenous people, adventure activities and events.

“Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand. The service was efficient, timely and the final report presented in a very useable format. I would certainly recommend them and happily use Acorn again”

Joanna Walding

Country Manager UK & Ireland, Aruba Tourism Authority

"Acorn were able to respond quickly to our request for a visitor survey and the collection of other tourism statistics to enable us to better understand the performance of the visitor economy. Subsequently, this has helped with strategic planning and marketing in the area.”

Emma Tatlow

CEO, Visit Lincoln

"Acorn’s in-depth research into niche market demand for cultural tourism, wildlife and birding provided excellent recommendations on how to develop products and market services to European consumers. Their work has been invaluable for Mongolian tour operators and local community projects.”