Niche market reports

Research, statistics, planning, development and
marketing for tourism destinations and businesses.

Market research Tourism statistics Niche market reports Strategic planning Product development Branding & marketing

Market insight and analysis are at the core of our business, we provide the tourism industry with a comprehensive understanding of a variety of niche markets.

Our niche market reports provide businesses with a:

Market overview checkbox Market overview
Current consumer data checkbox Current consumer data
In-depth analysis checkbox In-depth analysis
Product recommendations checkbox Product recommendations

"Acorn’s in-depth research into niche market demand for cultural tourism, wildlife and birding provided excellent recommendations on how to develop products and market services to European consumers. Their work has been invaluable for Mongolian tour operators and local community projects.”

Case Study Explorer

To learn more about our expertise please explore the case studies below

Wine Tourism Market Report

Worldwide
Niche Market Reports

Specialist niche market report on wine tourism around the world that examines the state of the global wine market and how wine tourism has become a key component of the industry as wineries strive to diversify beyond production.

Adventure Tourism in Africa

Africa
Niche Market Reports

Niche market report that examines the state of adventure tourism around the world and in Africa, the emerging and main destinations for adventure tourism in Africa, profiles of the adventure tourist, and the future for adventure tourism in Africa to 2030.

Golf Tourism

Niche Market Reports

Specialist niche market report covering Golf Tourism: who plays and top generating markets, where they play, which operators lead the market and what the future holds for the sector.

Mountain Tourism

Niche Market Reports

Specialist niche market report that profiles the world’s great Mountain Tourism destinations and myriad of activities, and discusses the motivations of the ‘hard’ or ‘soft’ adventuring mountain tourist.

Cross-Continental Tourism in Sub-Saharan Africa

Niche Market Reports

Specialist niche market report that examines Cross-Continental Tourism in sub-Saharan Africa, discussing the major destinations and typical routes, methods of transport, size of the market, trip characteristics and operators in the market.

Wilderness Tourism

Niche Market Reports

Specialist niche market report on Wilderness Tourism that explores the wilderness tourism market, identifies the leading wilderness regions and profiles tourism activities commonly undertaken.

Volunteering in Sub-Saharan Africa

Niche Market Reports

Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.

Backpacking, Diving and Culture Market Profiles for the South Pacific

Niche Market Reports

Detailed market profiles of backpacking, diving and cultural tourism in the South Pacific region. The purpose of this study was to enable specialised and small-scale operators to understand these segments and thus help diversify the region’s market mix.

Tanzania Niche Market Reports

Niche Market Reports

Tourism stakeholders in Tanzania needed advice to develop their Adventure, Safari and Community-Based Tourism offer to appeal to European visitors. Our Product Fact Sheets provided market insights and business support to target these niche audiences.

Zambia Product Fact Sheet

Niche Market Reports

Product Factsheets on Community Based Tourism, Adventure and Safari Tourism gave tourism stakeholders in Zambia insights into the European markets and business advice on how to develop products to meet market need and target these niche audiences.

Kenya Niche Market Reports

Niche Market Reports

Community Based Tourism, Adventure Tourism and Safari Tourism Fact Sheets provided business support for Kenyan stakeholders interested in developing their products to meet market need and find out how to target these niche European audiences.

Cycling in Scandinavia

Niche Market Reports

Niche market report that covers Cycling Tourism in the Scandinavian countries. With individual country profiles, the report also looks at the European Cycle Network, profiles leading tour operators and discusses what’s next for the sector.

Safari Holidays in Africa

Niche Market Reports

Specialist niche market report that looks at the major Safari destinations in Africa, examines the specifics of different types of safari, activities twinned with safaris, who goes on safari and profiles of the leading tour operators in the market.

Music Festival Tourism Worldwide

Niche Market Reports

Specialist niche market report that looks as Music Festival Tourism Worldwide, explores the current music festival scene, profiles a music festival tourist and the benefits of the festival sector, and what’s next for the industry.

Astronomy and Natural Phenomenon Tourism

Niche Market Reports

Niche market report covering Astronomy and Natural Phenomenon tourism, that includes the market size, characteristics and analysis of the sector’s future, along with leading tour operator profiles.

Religious and Pilgrimage Tourism

Niche Market Reports

Specialist niche market report on Religious and Pilgrimage Tourism that looks at the history of religious tourism, size and characteristics of the market, the major destinations worldwide and profiles leading tour operators.

The Rail Tourism Industry in Europe

Niche Market Reports

Niche market report covering European Rail Tourism that looks at the major European tourist trains and journeys that travel both in-country and internationally, explores rail pass options and the Railway Tourist, including the future for the sector.

The Evolution of Slow Travel

Niche Market Reports

Niche market report on the evolution, definition and history of Slow Travel, who travels and why, along with typical slow destinations and slow methods of transport.

Adventure Travel to Africa

Niche Market Reports

Niche market report on Adventure Tourism in Africa, covering wildlife activities, land and water-based activities, extreme adrenaline sports and cultural activities, as well as typical transport methods and analysis on the future for the sector.

Legacy of Mega-Events in Tourism

Niche Market Reports

Specialist niche market report that looks at Mega Events and their legacies with detailed case studies of recent, major events, what their impacts are and how the concept of a legacy was born with a specific focus on tourism.

Cycling Holidays

Niche Market Reports

Specialist niche market report on Cycling Holidays worldwide that examines the cycling consumer, the top generating markets, leading cycling tour operators, destinations, tours and routes, and investments in the market.

International Rail Packages

Niche Market Reports

Specialist niche market report on International Rail Packages that profiles the leading rail package operators, their trains and journeys; how the product is marketed and sold; who the rail consumer is, and what the future holds for the sector.

Niche Markets for the Caribbean

Niche Market Reports

Developed 20 niche tourism segment reports for the Caribbean to assist countries to broaden their market appeal. These included birdwatching, cycling, diving, golf, trekking and film tourism.

Music Tourism

Niche Market Reports

Specialist niche market report on Music Tourism that explores the different music genres, leading music festivals and destinations, profiles music tour operators and examines what the future holds for the industry.

Rail Travel in Europe

Niche Market Reports

Niche market report on the Rail Travel industry in Europe that profiles the regional rail networks, rail passes and special rail services; explores booking and price structures; discusses competition in the industry and analyses the sector’s future.

Fishing Tourism

Niche Market Reports

Specialist niche market report on Fishing Tourism that summarises the differing types of fishing; who goes fishing and where they fish; profiles the leading fishing tour operators and provides an analysis of the sector’s future.

Gap Year Travel

Niche Market Reports

Specialist niche market report that examines the market for Gap Year travel covering market influences, profile and segmentation, which tour operators support the market, and what the outlook for the industry looks like.