Case Study Explorer
To learn more about our expertise please explore the case studies below
Brazil hosted the the 2014 FIFA World Cup and 2016 Olympic Games which provided a boost to Brazil's tourism industry, enabling significant infrastructure investment; this report looked at the challenge of these alongside the deep recession.
A report on Croatia and how tourism has grown strongly in recent years, becoming one of the Mediterranean’s most sought after destinations, and the challenge faced by Dubrovnik to manage the vast cruise ships in its historic harbour.
A report on Greece and how its strong tourism product that includes world renowned classical antiquities and spectacular beaches is helping the country in times of severe economic difficulties from which it is beginning to emerge.
A report on the Caribbean island of Grenada and how it has achieved growth rates of overnight tourists well over the regional average over the last five years with a strong cruise sector, in spite of strong competition.
A report on Malaysia, well known for its unique diversity of culture and ethnic influences, and how after difficulties for Malaysian Airlines in 2014, tourism is bouncing back and growth is anticipated to 2020.
A report on France, the world’s top destination for international arrivals, and how tourism to the country has recovered strongly in 2017 following the devastating terrorist attacks of 2014 and 2015.
To help Ireland’s local producers access visitor markets we partnered with TravelingSpoon.com to source and promote rural food hosts to share stories and their love of Irish culinary traditions including oyster shacking and artisan beers.
We assessed potential demand for niche activities in Aruba including Adventure, Birding, Culinary, Nautical, Romance, Sport and Wellness, conducting stakeholder consultations to identify the products that could differentiate Aruba from its competitors.
The District's visitor economy was comprehensively analysed to inform the next tourism strategy and marketing action plan. Based on our recommendations, increased business engagement was prioritised to ensure a collaborative approach to the new DMP.
Acorn led an international team of web and graphic designers, writers, photographers, cartographers and videographers to produce the national tourism website, videos, image library and brochures to promote the country as a world-class tourism destination.
A report on the dynamic and growing niche tourism market of gastronomy and culinary experiences that explores major food destinations worldwide, food tourism influences and activities, who are food tourists and how the travel industry packages such experiences.
A report on the bright future anticipated for Vietnam as the country establishes itself as one of the leading destinations in South East Asia with, for the first time in 2016, 10 million visitors - enjoying its first-class tourism product.
A year long project to develop tourism corridors in Corozal and Toledo that engage local communities through extensive consultation, product development, branding and marketing.
Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation in the area, and assessment of the business viability for a self-catering accommodation operation.
Design, development and implementation of a green tourism scheme for accommodation establishments in the Falkland Islands. This raised environmental awareness amongst operators and visitors, and improved (amongst others) energy and waste practices.
Assessment of the impact of the Sculpture in the City 2017-2108 project, including an estimate of visitor numbers and evaluation, in terms of expenditure, of the impact on the City economy that the sculpture park generated.
Market research, stakeholder consultation and workshops in San Andres and Providencia were used to identify nautical tourism products that could attract new niche audiences to these two Colombian owned islands in the western Caribbean.
Assessment of the impact of the Culture Mile Pop-Up Art programme through observations and interviews with 200 persons showing a level of interest in the installations.
Market research, through interviews with visitors using conjoint analysis, to assess the impact of visitor behaviour depending on different wildlife scenarios in Scotland, Cornwall, Devon and Yorkshire.
Acorn's Business Plan provided Lambeth Council’s Parks Department with a viable model to generate income by creating a café in one of the disused buildings on Streatham Common, providing additional facilities for users of the adjacent playground.
Acorn provided nautical tourism business and marketing expertise to the developers of an innovative underwater activity attraction and beach club, where divers and their families can enjoy and celebrate the underwater world.
To create content for Guyana’s marketing and social media campaign, we produced 7 videos for the Tourism Authority highlighting the nation's exceptional landscape and wildlife, culture and heritage, indigenous people, adventure activities and events.
Horsham wanted to develop the district's identity to attract visitors, particularly in market towns and rural areas. Acorn collaborated with thinkingplace to develop a visual identity, Visitor Economy Strategy and establish a Visitor Economy Partnership.
Stakeholder consultation, workshops, tour operator interviews and market analysis were used to identify the options to integrate local tourism services to create and distribute tourism packages for this protected area of north Wales.
To assess the impact of social media, OTAs and their relationships with National Tourism Organisation, the German National Tourist Office commissioned Acorn and Target McConnell to undertake a benchmarking study on the impact of Influencers and OTAs.
Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with place making associates thinkingplace, extensive stakeholder consultations informed our place narrative and action plans.
Implemented a Digital Marketing Strategy for Falkland Islands Tourist Board, with the overall aim of increasing awareness of the Falklands as a holiday destination. Individual tasks include email marketing through newsletters, Facebook marketing, and website SEO and management.
Niche market report that examines the state of adventure tourism around the world and in Africa, the emerging and main destinations for adventure tourism in Africa, profiles of the adventure tourist, and the future for adventure tourism in Africa to 2030.
The Minister needed advice on how Mongolia’s cultural tourism offer could meet internationally sustainable tourism guidelines and benefit remote and rural communities. We identified products to attract visitors from France, Germany, Japan, Russia and USA.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Oxford. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Acorn implemented an international visitor survey for the BTA to execute at Koror Airport on departing visitors. The survey was carried out using iPads, over one year, with a sample size of 6,000. Analysis and reporting was also included in the study.
Research, design and implementation of a tourism market research system for the nine OECS member states in the Caribbean. The online tourism resource was aimed at helping the countries to compete more effectively within the American and European markets.
30-month study looking in detail at the systems of tourism statistics in 15 P-ACP Pacific countries, making recommendations for improvements, development of an online tourism statistics database for the Pacific, and training.
Acorn was contracted by the City of London in 2014, 2015 and 2016 to undertake face-to-face interviews with visitors to the centre. The aims of the survey were to understand what services visitors require and to measure how staff are performing.
Acorn designed the questionnaire for a new comprehensive exit survey for international visitors to Jordan. The key role was to bring together the Ministry of Tourism, Central Statistics Office and Jordan Tourist Board to ensure cross-organisation agreement.
Report on tourism to Italy covering the main tourist attractions, how tourism contributes to the economy, major source markets, where tourists stay and what forms of transport they use, analysis of latest trends and tourism into the future.
A report on Saudi Arabia which examines how major infrastructure projects will benefit the tourism industry, covers the country's performance by comparison with its Middle Eastern neighbours and looks at what the future holds for religious tourism, the key industry segment.
The 13 provinces of Saudi Arabia were surveyed by AC Nielsen to determine domestic visitor and trip characteristics: Acorn was commissioned to develop outline action plans for product development and marketing to boost domestic tourism in each one.
Specialist niche market report on wine tourism around the world that examines the state of the global wine market and how wine tourism has become a key component of the industry as wineries strive to diversify beyond production.
This private estate needed initial feasibility and planning advice to restore a 100 acre site with sand pit and lakes, to create a viable water-based natural attraction to be opened to the public.
A report on Ethiopia, one of Africa’s leading emerging tourism destinations, examining recent marketing and promotion initiatives including the growth of Ethiopian Airlines, and what effect the 2016 state of emergency had on the tourism industry.
Study to determine the demand and additional expenditure that would be generated in Kensington and Chelsea, as well as the rest of London, from visitors if a Crossrail station was developed on the King's Road.
Consumer research to assess the effectiveness of the exhibitions in the City Information Centre, focused on destinations in the the North of England. Face-to-face interviews were held with visitors as they departed the CIC.
Study to determine the level of readiness to develop a first experimental TSA within the nine OECS member states. Research included an assessment of the system of tourism statistics and national accounts in each destination.
A stakeholder consultation was conducted, including a user-group survey and competitor analysis which formed Acorn's main contributions to this project, in collaboration with heritage and environmental consultants Actaland, to develop a conservation management plan.
The Winter Gardens in Great Yarmouth is in desperate need of restoration. We provided options for its future use and the initial business case for a Phase 1 HLF bid.
Collaborated with environmental planners to research community needs, accessibility and infrastructure required for a potential housing development in Haywards Heath, West Sussex. The project included a comparative analysis of landscape plans for an adjoining country park.
In depth tourism economic research was undertaken with our Kenyan colleagues Strategic Business Associates, to identify the tourism value chain and understand the exact distribution of the visitor dollar in Kenya.
Report on tourism to Belgium covering major attractions, tourism and the economy, tourist arrivals and market characteristics, tourism accommodation and major forms of transport, analysis of the latest trends and the future for tourism.
The Destination Management Plan for Shepway is based on extensive stakeholder consultation and shared responsibility. It provides a short, medium and long-term Action Plan to take forward the tourism sector to maximise economic growth.
The disused Turbine House on the Kennet and Avon Canal was in need of restoration. Working with a diverse stakeholders and associates Allen Scott, we developed a vision for the area and a feasibility study to inform a bid to the Heritage Lottery Fund.
An assessment was made of the value added of having a visitor information centre in the City of London. Visitors to the centre were interviewed to find out if they made additional expenditure in the City as a consequence of their visit.
Acorn worked with KLM Safaris, a small tour operator based in Moshi Tanzania, to develop their marketing strategy, focusing on their responsible tourism credentials and ability to deliver tours with high quality community engagement.
Robust evidence was needed to inform future planning policy and the Seafront Local Plan. Current and future demand for tourist accommodation was assessed to advise on development of new hotels, visitor accommodation and change of use applications.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Lincoln. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bristol. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Greenwich. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Gloucester. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
By undertaking an online survey of tourism sector businesses in Bedfordshire, an assessment was made of the importance of tourism in the area. An estimate was made of visitor expenditure, bed nights, and tourism employment in the area.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the Isle of Man. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Development of three tourism satellite accounts for the Falkland Islands over a period of eight years, with each one updating the previous. The most recent update was for 2014, which was completed in 2016.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bradford. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in York. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.
Detailed market profiles of backpacking, diving and cultural tourism in the South Pacific region. The purpose of this study was to enable specialised and small-scale operators to understand these segments and thus help diversify the region’s market mix.
Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research.
Thanet's 15 beaches are its greatest tourist asset. This strategic action plan produced a Master Plan for each beach identifying improvements to the visitor experience, locations for new beachside visitor accommodation and the management structure.
Tourism stakeholders in Tanzania needed advice to develop their Adventure, Safari and Community-Based Tourism offer to appeal to European visitors. Our Product Fact Sheets provided market insights and business support to target these niche audiences.
The Pas de Calais needed qualitative research to understand the motivations of UK holidaymakers and their awareness and perceptions of the Pas de Calais. Acorn ran focus groups to provide consumer insights to support the region’s Communications Strategy.
Product Factsheets on Community Based Tourism, Adventure and Safari Tourism gave tourism stakeholders in Zambia insights into the European markets and business advice on how to develop products to meet market need and target these niche audiences.
Community Based Tourism, Adventure Tourism and Safari Tourism Fact Sheets provided business support for Kenyan stakeholders interested in developing their products to meet market need and find out how to target these niche European audiences.
This study assessed the impact the 2012 Olympic Games had on the Borough of Camden in terms of its economy. A business survey was implemented to find out how those trading in the area were affected.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Cornwall. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Great Yarmouth. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the City of London. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Dover District Council needed a tourism signage audit for the town. Each sign was photographed and mapped and a full analysis of the locations, condition and purpose of the signs was reported together with GIS mapping for all signs.
Workable options for improving the Visitor Centre had to consider tight planning restrictions, limited budgets and the potential to move sites. Acorn’s Business Plan delivered pragmatic options that were acted upon by the Project Development Committee.
Acorn's popular workshops to help tourism businesses market themselves using video are held at our eco-office in Flimwell. B&B and self-catering businesses create their own videos to load onto YouTube and embed on their websites.
Developed an online tourism statistics database to bring together all of the Visit England annual surveys in one place, and provide the user with powerful interrogation tools.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bournemouth. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the Cotswolds. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
This bi-annual survey assesses consumer opinions of the Falkland Islands Tourist Board website via an online survey with an incentive prize draw. Analysis of the findings include recommendations for improving the site for a better user experience.
The marketing and business support Acorn provided for small tourism businesses in the High Weald Area of Outstanding Natural Beauty was part of the www.our-land.co.uk project to promote hundreds of holidays in National Parks and AONBs across the country.
Acorn's market research included two surveys, one with Land Managers, the other with nature conservation and cultural heritage sites. Our findings were used to establish the environmental impact of visitors and make recommendations for visitor management.
A review of tourism in the High Weald Area of Outstanding Natural Beauty was undertaken to inform managers, the Joint Advisory Committee, about how the area is used and enjoyed by visitors and how public understanding and enjoyment could be improved.
A Vision for Kent's Coast was developed, with a wider strategy for Kent's coast, drawing on the county's unique maritime past yet looking forward to revitalise its visitor offer while protecting and preserving its natural beauty for future generations.
Acorn provided the South Downs National Park with marketing and business support for its small tourism businesses as part of the www.our-land.co.uk project to promote protected landscapes and holidays in National Parks and AONBs across the country.
The South Downs Heritage Centre applied for planning permission for an education barn and nine eco-lodges. Acorn undertook an assessment of the need and demand for the South Downs Rural Crafts and Heritage Centre and full planning permission was granted.
CSMA Club contracted Acorn to inform them about domestic hospitality trends and how each of its Leisure Retreat properties is positioned in the marketplace, its competition, target audience and the potential for future development.
A Vision and Management Strategy for the Kent Coast produced an audit and analysis of the assets along the coast. Recommendations on the future development of the coast included identifying product development opportunities for the private sector.
Switzerland Tourism used Harrods shop windows and in-store space for a marketing campaign. Acorn undertook a survey of visitors to and passing by the store to assess the effectiveness of the campaign.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in County Durham. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Niche market report on Adventure Tourism in Africa, covering wildlife activities, land and water-based activities, extreme adrenaline sports and cultural activities, as well as typical transport methods and analysis on the future for the sector.
Study to investigate potential opportunities that Camden could pursue during the period prior to and during the 2012 Olympic Games in London, identifying key strategic opportunities relating to 2012 that would have an impact on promoting Camden.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the North East England region. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
Countryside 2011 was a fortnight of rural activities promoting the Great Outdoors across nine counties of the southeast. More than 900 country-based events and 500 organisations were promoted.
English Heritage required a Conservation Plan for Eltham Palace and Gardens. Acorn consulted local schools, colleges and societies to establish options for the future use of the gardens that complemented the site’s medieval and Art Deco heritage.
Go Green in the South Downs, a sustainable business network, was set up by Acorn, the South Downs Joint Committee and the Collabor8 project, to bring together businesses that wanted to promote the South Downs as a green tourism destination.
Designed and coordinated a public consultation for presenting options for the development of a gravel pit for leisure. This involved the design of large presentation boards that were displayed in various locations in Uttoxeter.
Survey of residents and visitors to 10 attractions within Richmond-upon-Thames to find out how they had travelled to the attraction, and what would encourage them to travel to the destination using a sustainable means of transport.
A disused gravel pit was the focus of this study to identify future leisure uses for residents and to attract tourists to the area. Several options were identified, with 3 presented in detail, with outline design, planning considerations and costings.
Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bath and North East Somerset. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.
The Kent Wildlife Trust wanted a flagship visitor centre and reserve at the Sevenoaks Wildlife Reserve. Acorn and Allen Scott's Feasibility Study and Master Plan provided a framework for best practice and innovative future development at the reserve.
Detailed visitor economy study for the Royal Borough of Kensington and Chelsea. Several surveys were deployed including a visitor survey, accommodation survey, residents survey, and business survey.
Study to understand the importance of the visitor economy. We implemented a visitor survey, accommodation survey, and business survey to collect data for a model specifically developed to assess the value of tourism in the area.
The Borough of Richmond-upon-Thames commissioned this study to understand the importance of the visitor economy. We implemented a visitor and accommodation survey to collect data for a model specifically developed to assess the value of tourism.
Acorn and PLB Consulting were commissioned to undertake a feasibility study and options appraisal to extend the visitor centre at Belper North Mill and assess the effect this would have on services in the long, medium, and short terms.
Developers needed an options appraisal to identify uses for a Grade 2* listed Pugin chapel. Acorn identified options that would maximize benefit to local communities, residents and contribute to local economic, artistic and cultural regeneration.
Developed 20 niche tourism segment reports for the Caribbean to assist countries to broaden their market appeal. These included birdwatching, cycling, diving, golf, trekking and film tourism.
Assessing the size and potential for business tourism in North London was the key aim of this study. Focus groups were combined with interviews with conference venues and attractions that facilitated business tourism events.
Study to investigate and analyse the economic and other related outcomes of various proposed developments to the illuminations at Blackpool. It assessed the impact of these developments on visitor numbers, nights, private investment in tourism and GVA.
Reculver Country Park needed a Masterplan to rejuvenate the once thriving destination. The market led approach clearly identified the need to provide for green tourism and move away for the traditional static caravan market.
Survey to determine the future potential of sustainable tourism in the Downs and identify how more visitors can be attracted to visit the Mid-Kent Downs in a responsible way, such as by walking and cycling.
This destination management strategy looked at the Hastings-Bexhill area as it functions for residents, students and businesses, and made recommendations about how it could be transformed over a ten year period.
Survey of businesses in the Mid-Kent Downs area to determine their level of interaction with visitors, business requirements, training and human resource issues, and comments on the impending AONB Management Plan.
Supported the Northwest Regional Development Agency to take responsibility for two areas of activity within the Tourism Team. These were: Industry Performance Survey-Management, Review; and Reporting and Market Intelligence-Analysis, Review, Reporting.
The B&B sector in the UK was analysed to identify key elements of supply and demand that could be applied to the development of a network of homestays planned in India.
Extensive market research and stakeholder consultation informed a Visitor Development Strategy to enable Princes Risborough to roll out its existing Visitor Action Plan by linking elements of the town’s visitor offer into an integrated plan.
The 3-year Business Plan needed to address restructuring and funding constraints, while supporting local businesses, providing high quality service and increasing income. Relocation, proactive marketing, developing sales skills were key recommendations.
Interpretative Heritage Trails and maps were developed for Lullingstone Roman Villa, Parham Park and Petworth to encourage visitors to explore the wider area, spreading the benefits of tourism spend to local businesses and communities.
Detailed feasibility study to develop a cluster of high quality buildings and public space that together would create a sense of arrival at the Stade in Hastings.
North London commissioned this study to assess the size and value of visitors who stay with friends and relatives in the area. Focus groups with local residents were used to collect most of the primary data.
This study set out the vision for St Leonards Gardens in terms of accessibility, enjoyment and understanding of the park by its varied audiences. The plan was successfully used to bid for Heritage Lottery Funding for improving the gardens.
Study of the effectiveness of visitor payback schemes, which generate funds through businesses charging customers a small fee on transactions. Included a visitor survey in Seven Sisters Country Park assessing the views of visitors to such a scheme.
Developed a business plan and delivery mechanism that involved the implementation of a local shareholding company, owned by residents, that would be responsible for the operation of car parks, WCs, beach cleaning, and other relevant health and safety.
Researched and produced three visitor itineraries, one each for Burwash, Pevensey and Rye. The itineraries were aimed at encouraging both residents and visitors to enjoy sustainable activities in these areas, including walking, cycling and horse riding.
A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.
Sustainable tourism itineraries were developed for six protected landscapes in the East of England, working closely with local tourism businesses. Visitors were encouraged to explore the local area without using their cars.
Study to investigate the feasibility of developing the Strand Car Park in Rye, which has capacity for around 25 cars, into a pedestrian plaza. The rationale was to provide a valuable amenity area that would attract both visitors and residents.
After delivering the Pebsham Countryside Park Recreational Demand Study and Public Consultation, we were asked to prepare a Business Plan addressing the financial and organisational implications associated with the planning and delivery of the project.
Study to identify outdoor adventure sports that could be developed in Ryedale. These included coastal sports, mountain biking, rock climbing, caving and air sports.
Research and production of a guide for local producers explaining how they can sell their produce to the tourism industry, in particular the accommodation and food and beverage sectors.
Review of the tourism information centre network in Kent with the aim of making them more profitable. The study also looked at how new technology could be more effective for collecting and distributing tourism information.
Feasibility study for developing a conference centre at Pestalozzi's International Village in Sedlescombe in order to more effectively use the site, work more closely with the community, and generate an additional revenue stream.
Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.
Nine outdoor activity products were developed in Kent, West Sussex and Hampshire for Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce and how to travel without a car.
Analysis of 15 recreational markets identified that a multi-sport activity centre with international standard BMX and skateboarding facilities at this country park outside Hastings would appeal to both young local residents and international visitors.
To deliver a high quality programme of education and outreach work, the Sussex Wildlife Trust needed a purpose-built education facility. Our feasibility assessment and business plan established the financial implications of a new centre.
The National Trust required interpretation and development options for nine properties in the historic town of Winchelsea. Acorn, with associates PLB and Roger Joyce Architects, identified a range of options for each site and assessed their feasibility.
The feasibility study and options appraisal for the sustainable re-use of three redundant cottages at Barrasford Quarry in Tynedale, identified long-term mixed use for tourism, educational and commercial potential to support running costs.
The Sussex Wildlife Trust’s Countryside Centre, located in Woods Mill, a Grade 2 listed water mill, was no longer fit for purpose. The study identified sustainable uses that would contribute to the Trust’s charitable objectives.
As part of a broader tourism and transport strategy for the North East of England, Acorn undertook analysis of cruise and ferry passenger movements in the region. The study also included an assessment of cycling and walking holidays.
The cumulative potential of Uphill Lincoln's historic assets: the Norman castle, cathedral, Bishop's Palace and Magna Carta, were assessed and investment opportunities identified to help Lincoln move from being a half-day to a short break destination.