Case Study Explorer

To learn more about our expertise please explore the case studies below

Guyana Digital Marketing Services

Americas
Guyana waterways branding digital marketing
Branding & Marketing

Acorn implemented Guyana’s Digital Marketing Strategy, designing a new national website and blog, creating content, managing social media channels and Facebook marketing, instigating Influencer marketing to generate high levels of awareness and engagement.

Belize Tourism Corridor Development in Toledo and Corozal

Americas
Belize Product Development Cultural Tourism
Product development

A year long project to develop tourism corridors in Corozal and Toledo that engage local communities through extensive consultation, product development, branding and marketing.

Maritime and Coastal Visitor Destination Identity (DNA) for Medway and Southend

South East, England
Medway and Southend Market Research Maritime and Coastal Visitor Destination
Branding & Marketing

Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with place making associates thinkingplace, extensive stakeholder consultations informed our place narrative and action plans.

Underwater Tourism

Worldwide
Worldwide Niche Market Report Underwater Tourism
Niche Market Reports

A niche market report examining the range of activities associated with underwater tourism, the global value of the market, the major destinations, the benefits of tourism to coastal communities and long term conservation impacts to habitats and marine life.

Palestine Country Report

Asia
Palestine Market Research Tourism
Market research

A report outlining the changing tourism industry in the face of conflict and a fragile economy, why Palestine is one of the fastest growing tourism destinations worldwide and how growth might be sustained.

Iran Country Report

Asia
Iran  Market Research Tourism Report
Market research

A report that looks at the tourism industry of this famously private nation, known for extraordinary cultural treasures, friendly locals and Persian cuisine, and its potential to become the leading religious destination of the region.

Nicaragua Country Report

Americas
Nicaragua Market Research Tourism
Market research

A report that examines the growing tourism industry of the ‘Land of Lakes and Volcanoes’ and why it has the potential of being one of the region’s best adventure destinations on account of its extraordinary natural attractions.

Italy Market Report

Europe
Italy Market Research Toursim Report
Market research

A report on Italy, one of the world’s leading tourist destinations that is enjoying a period of sustained tourism growth, boosted by a world class tourism product that includes numerous cultural and natural attractions, and booming food and wine tourism.

Brazil Country Report

Americas
Brazil Market Research Tourism Report
Market research

Brazil hosted the the 2014 FIFA World Cup and 2016 Olympic Games which provided a boost to Brazil's tourism industry, enabling significant infrastructure investment; this report looked at the challenge of these alongside the deep recession.

Croatia Country Report

Europe
Croatia Market Research Tourism Report
Market research

A report on Croatia and how tourism has grown strongly in recent years, becoming one of the Mediterranean’s most sought after destinations, and the challenge faced by Dubrovnik to manage the vast cruise ships in its historic harbour.

Greece Country Report

Europe
Greece Market Research Tourism Report
Market research

A report on Greece and how its strong tourism product that includes world renowned classical antiquities and spectacular beaches is helping the country in times of severe economic difficulties from which it is beginning to emerge.

Grenada Country Report

Americas
Grenada Market Research Tourism Report
Market research

A report on the Caribbean island of Grenada and how it has achieved growth rates of overnight tourists well over the regional average over the last five years with a strong cruise sector, in spite of strong competition.

Malaysia Country Report

Asia
Malaysia Market Research Tourism Report
Market research

A report on Malaysia, well known for its unique diversity of culture and ethnic influences, and how after difficulties for Malaysian Airlines in 2014, tourism is bouncing back and growth is anticipated to 2020.

France Country Report

Europe
France Market Research Tourism Report
Market research

A report on France, the top destination worldwide for international arrivals, and how tourism to the country has recovered strongly in 2017 following the devastating terrorist attacks of 2014 and 2015.

Creating Culinary Tourism Hosting Experiences in Ireland

Europe
Ireland Product Development Culinary Tourism
Product development

To help local producers in Ireland to access visitor markets, we partnered with TravelingSpoon.com to source and promote rural food hosts to share stories and their love of Irish culinary traditions including oyster shacking and artisan beers.

Niche Product Roadmap for Aruba

Americas
Aruba Product Development Niche Tourism Activities
Product development

We assessed potential demand for niche activities in Aruba including Adventure, Birding, Culinary, Nautical, Romance, Sport and Wellness, conducting stakeholder consultations to identify the products that could differentiate Aruba from its competitors.

Wealden Destination Management Plan

South East, England
Wealden Strategic Planning Destination Management Plan
Strategic planning

The District's visitor economy was comprehensively analysed to inform the next tourism strategy and marketing action plan. Based on our recommendations, increased business engagement was prioritised to ensure a collaborative approach to the new DMP.

Ethiopia's National Marketing Materials

Africa
Ethiopia Branding & Marketing Materials
Branding & Marketing

Acorn led an international team of web and graphic designers, writers, photographers, cartographers and videographers to produce the national tourism website, videos, image library and brochures to promote the country as a world-class tourism destination.

Vietnam Country Report

Asia
Vietnam Market Research Tourism Report
Market research

A report on the bright future anticipated for Vietnam as the country establishes itself as one of the leading destinations in South East Asia with, for the first time in 2016, 10 million visitors - enjoying its first-class tourism product.

Business Plan for Accommodation and Leisure Facilities

South East, England
South East England Product Development Accommodation and Leisure facilities
Product development

Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation in the area, and assessment of the business viability for a self-catering accommodation operation.

Sculpture in the City Impact Assessment

City of London, England
City of London Market Research Sculpture Assessment
Market research

Assessment of the impact of the Sculpture in the City 2017-2108 project, including an estimate of visitor numbers and evaluation, in terms of expenditure, of the impact on the City economy that the sculpture park generated.

Nautical Tourism in San Andres and Providencia, Colombia

Caribbean
Columbia Product Development Nautical Tourism
Product development

Market research, stakeholder consultation and workshops in San Andres and Providencia were used to identify nautical tourism products that could attract new niche audiences to these two Colombian owned islands in the western Caribbean and address conservation issues.

Culture Mile Impact Assessment

City of London, England
City of London Market Research Culture Mile
Market research

Assessment of the impact of the Culture Mile Pop-Up Art programme through observations and interviews with 200 persons showing a level of interest in the installations.

Marine Ecosystems and Valuing Nature Research

Scotland, Europe
Scotland Market Research Marine Ecosystems Tourism
Market research

Market research, through interviews with visitors using conjoint analysis, to assess the impact of visitor behaviour depending on different wildlife scenarios in Scotland, Cornwall, Devon and Yorkshire.

Streatham Common Café Business Plan

London, England
Streatham Common Product Development Cafe
Product development

Acorn's Business Plan provided Lambeth Council’s Parks Department with a viable model to generate income by creating a café in one of the disused buildings on Streatham Common, providing additional facilities for users of the adjacent playground.

Underwater Attraction Business and Conservation Plan

Spain
Spain Product Development Underwater Tourism
Product development

Acorn provided nautical tourism business and marketing expertise to the developers of an innovative conservation driven underwater attraction and beach club, where divers and their families can enjoy and celebrate the underwater world.

Destination Marketing Videos for Guyana

Americas
Guyana Branding & Marketing Videos
Branding & Marketing

To create content for a new marketing and social media campaign for Guyana, we produced 7 videos for the Tourism Authority highlighting the nation's exceptional landscape and wildlife, culture and heritage, indigenous people, adventure activities and events.

Horsham Visitor Economy Strategy

South East, England
Horsham Strategic Planning Visitor Economy
Strategic planning

Horsham wanted to develop the district's identity to attract visitors, particularly in market towns and rural areas. Acorn collaborated with thinkingplace to develop a visual identity, Visitor Economy Strategy and establish a Visitor Economy Partnership.

Stay, Eat, Do: Packaging Feasibilty Study, Clwydian Range and Dee Valley AONB

Wales, United Kingdom
Wales Product Development Local Tourism AONB
Product development

Stakeholder consultation, workshops, tour operator interviews and market analysis were used to identify the options to integrate local tourism services to create and distribute tourism packages for this protected area of north Wales.

Social Media Benchmarking Research

Germany, Europe
Germany Market Research Social Media
Market research

To assess the impact of social media, OTAs and their relationships with National Tourism Organisation, the German National Tourist Office commissioned Acorn and Target McConnell to undertake a benchmarking study on the impact of Influencers and OTAs.

Digital Marketing for the Falklands

Americas
Falkland Islands Branding & Marketing Digital Strategy
Branding & Marketing

Implemented a Digital Marketing Strategy for Falkland Islands Tourist Board, with the overall aim of increasing awareness of the Falklands as a holiday destination. Individual tasks include email marketing through newsletters, Facebook marketing, and website SEO and management.

Adventure Tourism in Africa

Africa
Africa Niche Market Reports Adventure Tourism
Niche Market Reports

Niche market report that examines the state of adventure tourism around the world and in Africa, the emerging and main destinations for adventure tourism in Africa, profiles of the adventure tourist, and the future for adventure tourism in Africa to 2030.

Mongolian Cultural Tourism Development

Asia
Mongolia Product Development Cultural Tourism
Product development

The Minister needed advice on how Mongolia’s cultural tourism offer could meet internationally sustainable tourism guidelines and benefit remote and rural communities. We identified products to attract visitors from France, Germany, Japan, Russia and USA.

Oxford T-Stats Tourism Data Management System

South East, England
Oxford Tourism Statistics Online Database
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Oxford. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Palau Visitor Survey

East Asia Pacific
Palau Market Research Visitor Survey
Market research Tourism statistics

Acorn implemented an international visitor survey for the BTA to execute at Koror Airport on departing visitors. The survey was carried out using iPads, over one year, with a sample size of 6,000. Analysis and reporting was also included in the study.

Tourism Data Review and Capacity Building in the South Pacific

East Asia Pacific
South Pacific Market Research Tourism Data Review
Market research

30-month study looking in detail at the systems of tourism statistics in 15 P-ACP Pacific countries, making recommendations for improvements, development of an online tourism statistics database for the Pacific, and training.

London City Information Centre Visitor Survey

City of London
City of London Market Research Visitor Survey
Market research Strategic planning

Acorn was contracted by the City of London in 2014, 2015 and 2016 to undertake face-to-face interviews with visitors to the centre. The aims of the survey were to understand what services visitors require and to measure how staff are performing.

Jordan Visitor Survey

Middle East
Jordan Market Research Visitor Survey
Market research

Acorn designed the questionnaire for a new comprehensive exit survey for international visitors to Jordan. The key role was to bring together the Ministry of Tourism, Central Statistics Office and Jordan Tourist Board to ensure cross-organisation agreement.

Italy Market Report

Europe
Italy Market Research Tourism Report
Market research

Report on tourism to Italy covering the main tourist attractions, how tourism contributes to the economy, major source markets, where tourists stay and what forms of transport they use, analysis of latest trends and tourism into the future.

Saudi Arabia Country Report

Middle East
Saudi Arabia Market Research Tourism Report
Market research

A report on Saudi Arabia which examines how major infrastructure projects will benefit the tourism industry, covers the country's performance by comparison with its Middle Eastern neighbours and looks at what the future holds for religious tourism, the key industry segment.

Saudi Arabia Domestic Tourism Product Development and Marketing

Middle East
Saudi Arabia Market Research Tourism Product
Market research

The 13 provinces of Saudi Arabia were surveyed by AC Nielsen to determine domestic visitor and trip characteristics: Acorn was commissioned to develop outline action plans for product development and marketing to boost domestic tourism in each one.

Wine Tourism Market Report

Worldwide
Worldwide Niche Market Report Wine Tourism
Niche Market Reports

Specialist niche market report on wine tourism around the world that examines the state of the global wine market and how wine tourism has become a key component of the industry as wineries strive to diversify beyond production.

Outdoor Nature Based Visitor Attraction

South East, England
South East England Product Development Outdoor Nature Visitor Attraction
Product development

This private estate needed initial feasibility and planning advice to restore a 100 acre site with sand pit and lakes, to create a viable water-based natural attraction to be opened to the public.

Ethiopia Country Report

Africa
Ethiopia Market Research Tourism Report
Market research

A report on Ethiopia, one of Africa’s leading emerging tourism destinations, examining recent marketing and promotion initiatives including the growth of Ethiopian Airlines, and what effect the 2016 state of emergency had on the tourism industry.

Crossrail Demand Study in Kensington

London, England
Kensington London Strategic Planning Crossrail Demand
Strategic planning

Study to determine the demand and additional expenditure that would be generated in Kensington and Chelsea, as well as the rest of London, from visitors if a Crossrail station was developed on the King's Road.

Northern Tourism Growth Fund, City of London

City of London, England
City of London Market Research Exhibitions
Market research

Consumer research to assess the effectiveness of the exhibitions in the City Information Centre, focused on destinations in the the North of England. Face-to-face interviews were held with visitors as they departed the CIC.

TSA Readiness and Pilot Implementation Plan

Caribbean
Caribbean Tourism Statistics Tourism Satellite Account
Tourism statistics

Study to determine the level of readiness to develop a first experimental TSA within the nine OECS member states. Research included an assessment of the system of tourism statistics and national accounts in each destination.

Abney Park Cemetery Conservation Management Plan

London, England
London Abney Park Strategic Planning Cemetery Conservation Management Plan
Strategic planning

A stakeholder consultation was conducted, including a user-group survey and competitor analysis which formed Acorn's main contributions to this project, in collaboration with heritage and environmental consultants Actaland, to develop a conservation management plan.

Great Yarmouth Borough Council

Eastern England
Great Yarmouth Product Development Winter Gardens Restoration
Product development

The Winter Gardens in Great Yarmouth is in desperate need of restoration. We provided options for its future use and the initial business case for a Phase 1 HLF bid.

Hurst Farm Country Park

South East, England
Haywards Heath  Strategic Planning Hurst Farm Country Park
Strategic planning

Acorn collaborated with environmental planners to research community needs, accessibility and infrastructure required for a potential housing development in Haywards Heath, West Sussex. The project included a comparative analysis of landscape plans for an adjoining country park.

Value Chain Analysis for Kenya

Africa
Kenya Tourism Statistics Value Chain Analysis
Tourism statistics

In depth tourism economic research was undertaken with our Kenyan colleagues Strategic Business Associates, to identify the tourism value chain and understand the exact distribution of the visitor dollar in Kenya.

Belgium Country Report

Belgium
Belgium Market Research Tourism Report
Market research

Report on tourism to Belgium covering major attractions, tourism and the economy, tourist arrivals and market characteristics, tourism accommodation and major forms of transport, analysis of the latest trends and the future for tourism.

Shepway Destination Management Plan

South East, England
Shepway Kent UK  Church  Strategic Planning Destination Management Plan
Strategic planning

The Destination Management Plan for Shepway is based on extensive stakeholder consultation and shared responsibility. It provides a short, medium and long-term Action Plan to take forward the tourism sector to maximise economic growth.

Golf Tourism

Global Niche Market Reports Golf Tourism
Niche Market Reports

Specialist niche market report covering Golf Tourism: who plays and top generating markets, where they play, which operators lead the market and what the future holds for the sector.

Masterplan for Fobney Turbine House near Reading

South East, England
Kennet and Avon Canal Reading Product Development Restoration Turbine House
Product development

The disused Turbine House on the Kennet and Avon Canal was in need of restoration. Working with a diverse stakeholders and associates Allen Scott, we developed a vision for the area and a feasibility study to inform a bid to the Heritage Lottery Fund.

Oman Statistics and Capacity Building

Oman Tourism Statistics Market Research  Visitor Cruise Survey
Tourism statistics

New surveys included a cruise visitor survey and an attractions survey, as well as an assessment of the value of Oman's overseas tourism offices.

Assessing the Value of the City Information Centre in London

London, England
City of London Market Research Tourism Statistics Visitor Information Centre
Market research

An assessment was made of the value added of having a visitor information centre in the City of London. Visitors to the centre were interviewed to find out if they made additional expenditure in the City as a consequence of their visit.

Botswana Nature-Based Tourism Policy Review

Botswana Strategic Planning Nature Based Tourism
Strategic planning

An analysis of existing information, and extensive consultations, advised tourism policy-makers in Botswana how nature-based tourism contributes to sustainable natural resource management, economic diversification and poverty alleviation.

St. Helena Tourist Exit Survey and Tourism Tracking

St Helena Tourism Statistics Visitor Exit Survey
Tourism statistics

With the opening of the first ever air link to St. Helena, Acorn was commissioned to set up a visitor exit survey and establish a system of tourism statistics for the Island in order to measure and track tourism.

Economic Impact Study of Saunders Island in the Falklands

Falklands Saunders Island Strategic Planning Product Development Road Building
Strategic planning

Economic study to assess the impact of the government building a road on Saunders Island, one of the most popular destinations in the Falklands, to improve the tourist experience and create revenue generating opportunities.

Hong Kong Country Report

Hong Kong Market Research Tourism Topics
Market research

Report on tourism to Hong Kong covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Lesotho Visitor Exit Survey and Business Barometer

Lesotho Tourism Statistics Visitor Exit Survey Business Barometer
Tourism statistics

Design and implementation of a 6,000 sample visitor exit survey for Lesotho using electronic data capture through iPads donated by Acorn. The project also included the implementation of a business barometer.

Rwanda Country Report

Rwanda Market Research Tourism Report
Market research

Report on tourism to Rwanda covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Tour Operator Digital Marketing Strategy

Africa
Moshi Tanzania Branding Marketing Safaris
Branding & Marketing

Acorn worked with KLM Safaris, a small tour operator based in Moshi Tanzania, to develop their marketing strategy, focusing on their responsible tourism credentials and ability to deliver tours with high quality community engagement.

Namibia Country Report

Namibia  Market Research  Tourism projects
Market research

Report on tourism to Namibia covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Tanzania Country Report

Tanzania Market Research Tourism Projects'
Market research

Report on tourism to Tanzania covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Madagascar Promotional Strategy

Madagascar Branding Marketing Tourism Markets
Branding & Marketing

The Organisation National du Tourism du Madagascar (ONTM) and Madagascar’s SME tourism businesses needed profiles of the potential tourism markets in Germany, Scandinavia and South Africa to inform a promotional strategy to these new EU markets.

Eastbourne Accommodation Study

South East, England
Eastbourne Strategic planning Seafront Local Plan Tourist Accommodation
Strategic planning

Robust evidence was needed to inform future planning policy and the Seafront Local Plan. Current and future demand for tourist accommodation was assessed to advise on development of new hotels, visitor accommodation and change of use applications.

Aruba Brand Awareness Research

Aruba Branding and Marketing Tourism Marketing Study
Branding & Marketing

Before launching a new marketing strategy, Aruba needed to identify how it ranked in the UK market. Acorn undertook detailed destination perception research using online panels surveys to provide a baseline for future benchmarking.

Albania Country Report

Albania Market Research Tourism Projects
Market research

Report on tourism to Albania covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Belize Country Report

Belize Market Research Tourism projects
Market research

Report on tourism to Belize covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Lincoln T-Stats Tourism Data Management System

East Midlands, England
Lincoln Tourism Statistics Online Tourism Database
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Lincoln. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Lesotho Country Report

Lesotho Market Research Tourism Projects
Market research

Report on tourism to Lesotho covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Bristol T-Stats Tourism Data Management System

South West, England
Bristol  Tourism Statistics Online Tourism Database
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bristol. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Mountain Tourism

Global Niche Market Reports Mountain Tourism
Niche Market Reports

Specialist niche market report that profiles the world’s great Mountain Tourism destinations and myriad of activities, and discusses the motivations of the ‘hard’ or ‘soft’ adventuring mountain tourist.

Greenwich T-Stats Tourism Data Management System

London, England
Greenwich Tourism Statistics Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Greenwich. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Montenegro Country Report

Montenegro Market Research Tourism Report
Market research

Report on tourism to Montenegro covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Falkland Islands Domestic Tourism Survey

Falkland Islands Market Research Domestic Tourism Survey
Market research

Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The survey is carried out quarterly capturing data via a telephone interview. Data includes visitor and trip characteristics.

Tourism Satellite Account for Marshall Islands

Marshall Islands
Marshall Islands South Pacific Tourism Statistics Visitor Survey Tourism Satellite Account
Tourism statistics

Following the visitor survey undertaken in the Marshall Islands, data was collected from secondary sources regarding the supply side of the tourism sector, and a first experimental tourism satellite account was compiled.

Tourism Statistics Database in Lesotho

Lesotho Tourism Statistics Tourist online Database
Tourism statistics

This project brought together all the tourism statistics that had been collected over the previous 10 years and brought them together in an online tourism statistics database that was programmed specifically for Lesotho.

St. Helena Branding Analysis

St Helena Branding MarketingBranding Analysis Destination
Branding & Marketing

Analysis of the branding of St. Helena as a destination, including the delivery of a number of workshops in St. Helena covering the topics of branding and marketing. Recommendations were made regarding further branding of the Island.

Gloucester T-Stats Tourism Data Management System

South West, England
Gloucester Tourism Statistics Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Gloucester. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Assessment of the Visitor Economy in Bedfordshire

Eastern England
Bedfordshire Market Research Online Survey Visitor Economy
Market research

By undertaking an online survey of tourism sector businesses in Bedfordshire, an assessment was made of the importance of tourism in the area. An estimate was made of visitor expenditure, bed nights, and tourism employment in the area.

Isle of Man T-Stats Tourism Data Management System

North West, England
Isle of Man Tourism Statistics Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the Isle of Man. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Cross-Continental Tourism in Sub-Saharan Africa

Sub-Sahara Africa Niche Market Reports Cross-Continental Tourism
Niche Market Reports

Specialist niche market report that examines Cross-Continental Tourism in sub-Saharan Africa, discussing the major destinations and typical routes, methods of transport, size of the market, trip characteristics and operators in the market.

Stratford-upon-Avon T-Stats Tourism Data Management System

West Midlands
Stratford-upon-Avon Tourism Statistics Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Stratford-on-Avon. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Cruise Visitor Survey in the Falkland Islands

Falkland Islands Market Research Cruise Visitor Survey
Market research

Implemented an ongoing cruise passenger survey for the Falkland Islands. The survey is a face-to-face exit capturing visitor and trip characteristics. The data is analysed annually, with the key findings presented in the Annual Statistics Report.

Air Visitor Survey in the Falkland Islands

Falklands Islands Market Research Tourism Air Visitor Survey
Market research

Implemented an ongoing air visitor survey for the Falkland Islands. The survey is a face-to-face exit survey capturing visitor and trip characteristics. The data is analysed annually, with the key findings presented in the Annual Statistics Report.

Annual Statistics Reporting for the Falkland Islands

Falklands Islands Tourism Statistics Annual Report
Tourism statistics

Each year Acorn compiles all the tourism statistics for the Falkland Islands into a single annual statistics report. This includes air and cruise survey findings, air and cruise arrivals, accommodation occupancy, and domestic tourism survey findings.

Tourism Satellite Account for Tanzania

Tanzania Tourism Statistics Satellite Account
Tourism statistics

Development of a tourism satellite account for Tanzania. The account was based on existing data, and therefore the identification of data limitations was a key part of the study so that the system of statistics can be improved for future compilations.

Namibia Domestic Tourism Survey

Namibia Tourism Statistics Domestic Tourism Survey
Tourism statistics

Design and implementation of a domestic tourism survey in Namibia to assess the scope and economic impact of domestic travel. Included design of the survey, interviewer training, pilot testing, tracking a 3,000 household survey, analysis and reporting.

Tourism Development Strategy for the Falkland Islands

Falkland Islands Strategic Planning Tourism Development Strategy
Strategic planning

Developed a 10 year Tourism Development Strategy for the Falkland Islands with the aim of increasing tourism numbers and expenditure, lengthening the season, and creating an industry that will provide better employment opportunities for the population.

Air Tourist Surveys for Marshall Islands, Micronesia and Tuvalu

Marshall Islands Micronesia Tuvalu Market Research Air Tourist Surveys
Market research

Implemented air tourist exit surveys in the Marshall Islands, Federated States of Micronesia (all four states) and Tuvalu. These provided data on visitor and trip characteristics, including expenditure. A TSA was also developed for the Marshall Islands.

Jamaica Country Report

Jamaica Market Research Tourism Project
Market research

Report on tourism to Jamaica covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Australia Country Report

Australia Market Research Tourism Report
Market research

Report on tourism to Australia covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Thailand Country Report

Thailand Market Research Tourism Report
Market research

Report on tourism to Thailand covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Bradford T-Stats Tourism Data Management System

Yorkshire and Humber, England
Bradford Tourism Statistics Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bradford. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

T-Stats Tourism Data Management System for York

Yorkshire and Humber, England
York Tourism Statistics Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in York. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Botswana Country Report

Botswana Market Research Tourism Report
Market research

Report on tourism to Botswana covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Colombia Country Report

Colombia Market Research Tourism Report
Market research

Report on tourism to Colombia covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Jordan Country Report

Jordan Market Research Tourism Report
Market research

Report on tourism to Jordan covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Wilderness Tourism

Global Niche Market Reports Wilderness Tourism
Niche Market Reports

Specialist niche market report on Wilderness Tourism that explores the wilderness tourism market, identifies the leading wilderness regions and profiles tourism activities commonly undertaken.

Lincoln Economy Performance

East of England
Lincoln Market Research Tourism Economy Performance
Market research

Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests.

Peru Country Report

Peru Market Research Tourism Report
Market research

Report on tourism to Peru covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Nepal Country Report

Nepal Market Research Tourism Report
Market research

Report on tourism to Nepal covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Kuwait Country Report

Kuwait Market Research Tourism Project
Market research

Report on tourism to Kuwait covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Holiday Risks Worldwide

Global Market Research Holiday Risks
Market research

Risk assessment for Launch PR (for an insurance company) to determine the risks of dying on 10 different types of holiday. A model was developed and loaded with risk coefficients that enabled the calculation of the odds on dying on holiday.

St. Helena Marketing Review

St Helena Branding Marketing Review
Branding & Marketing

Review of the marketing activities and action plans for the marketing and promotion of the Island of St. Helena. An assessment of their effectiveness was made through an online survey of UK long haul travellers and interviews with tour operators.

Volunteering in Sub-Saharan Africa

Sub-Sahara Africa Niche Market Reports Volunteering Tourism
Niche Market Reports

Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.

Samoa Visitor Survey and Economic Impact Assessment

Samoa Market Research Tourism Visitor Exit Survey
Market research

This study incorporated the analysis of a large sample visitor exit survey, with the implementation of a cruise survey, domestic survey, and accommodation survey, to enable development of an economic impact model to assess the volume and value of tourism.

Camden Tourism Resources Study

London, England
Camden Market Research Tourism Arts Creative Resources Study
Market research

Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research.

Barbados Long Haul Markets

Barbados Market Research Long Haul Tourism Markets
Market research

This research and assessment of the current market and product conditions for travel to Barbados from the UK and Germany helped to inform the IDB about its future investment in the Barbados tourism industry.

Nicaragua Niche Market Competitor Analysis

Nicaragua Strategic Planning Ecotourism Colonial Culture Surfing Volcano Tourism
Strategic planning

To compare Nicaragua’s ecotourism, colonial culture, surfing and volcano offer with regional competitors Acorn delivered comprehensive market analysis and recommendations based on extensive consultations in Costa Rica, Ecuador, Guatemala and Peru.

Thanet Beach Management Plan

South East, England
Thanet Kent Strategic Planning Beach Management
Strategic planning

Thanet's 15 beaches are its greatest tourist asset. This strategic action plan produced a Master Plan for each beach identifying improvements to the visitor experience, locations for new beachside visitor accommodation and the management structure.

Guyana Branding and Marketing Strategy

Guyana Branding Marketing Strategy Tourism
Branding & Marketing

Acorn led an international team to create a tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland Europe.

Tanzania Niche Market Reports

Tanzania Niche Market Reports Adventure Safari Community Based Tourism
Niche Market Reports

Tourism stakeholders in Tanzania needed advice to develop their Adventure, Safari and Community-Based Tourism offer to appeal to European visitors. Our Product Fact Sheets provided market insights and business support to target these niche audiences.

Pas de Calais Communications Strategy

France
Pas de Calais Market Research Communications Strategy
Market research

The Pas de Calais needed qualitative research to understand the motivations of UK holidaymakers and their awareness and perceptions of the Pas de Calais. Acorn ran focus groups to provide consumer insights to support the region’s Communications Strategy.

Zambia Product Fact Sheet

Zambia Market Research Adventure Safari Community Based Tourism
Niche Market Reports

Product Factsheets on Community Based Tourism, Adventure and Safari Tourism gave tourism stakeholders in Zambia insights into the European markets and business advice on how to develop products to meet market need and target these niche audiences.

Kenya Niche Market Reports

Kenya Niche Market Reports Rhino Adventure Safari Tourism
Niche Market Reports

Community Based Tourism, Adventure Tourism and Safari Tourism Fact Sheets provided business support for Kenyan stakeholders interested in developing their products to meet market need and find out how to target these niche European audiences.

Pacific Islands Country Report

South Pacific Market Research Tourism Project
Market research

Report on tourism to Pacific Islands covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Angola Country Report

Angola Market Research Tourism Project
Market research

Report on tourism to Angola covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Niche Tourism Market Profiles for the South Pacific

South Pacific Market Research Tourism development
Market research

Development of 18 niche market segments to assist South Pacific countries to develop tourism in these areas. The segments included cycling, diving, sailing surfing and fishing.

Indirect Impact of Tourism in Jordan

Jordan Tourism Statistics Study
Tourism statistics

Based on input-output tables generated by the Jordanian Department of Statistics, and using the Leontief Inverse methodology, the indirect impact of tourism in Jordan was calculated.

Post Olympic Visitor Economic Study for Camden, London

London, England
Camden London Market Research Post Olympic Visitor Tourism Study
Market research

This study assessed the impact the 2012 Olympic Games had on the Borough of Camden in terms of its economy. A business survey was implemented to find out how those trading in the area were affected.

Sri Lanka Country Report

Sri Lanka Market Research Tourism Project
Market research

Report on tourism to Sri Lanka covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Namibia Target Setting

Namibia Strategic Plan Tourism Target Setting
Strategic planning

Development of a project tracking tool for the Millennium Challenge Account team in Namibia to determine the impact of their various tourism sector projects on visitor arrivals and activities in the country.

Papua New Guinea Country Report

Papua New Guinea Market Research Tourism Project
Market research

Report on tourism to Papua New Guinea covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Cornwall T-Stats Tourism Data Management System

South West, England
Cornwall Tourism Statistics Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Cornwall. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Namibia Tourist Exit Survey 2012-13

Namibia Market Research Tourist Exit Survey
Market research

Large sample (6,500) tourism exit survey to provide detailed tourist profile and trip characteristics in Namibia. Interviews were carried out at land border posts and airports, using face-to-face interviews in eight different languages.

Great Yarmouth T-Stats Tourism Data Management System

Eastern England
Great Yarmouth Suffolk Tourism Statistics Online Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Great Yarmouth. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Cycling in Scandinavia

Scandinavia Niche Market Reports Cycling Tourism
Niche Market Reports

Niche market report that covers Cycling Tourism in the Scandinavian countries. With individual country profiles, the report also looks at the European Cycle Network, profiles leading tour operators and discusses what’s next for the sector.

City of London T-Stats Tourism Data Management System

London, England
London Tourism Statistics Tourism Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the City of London. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Safari Holidays in Africa

Africa Niche Market Reports Safari Tourism Cheetah
Niche Market Reports

Specialist niche market report that looks at the major Safari destinations in Africa, examines the specifics of different types of safari, activities twinned with safaris, who goes on safari and profiles of the leading tour operators in the market.

Falkland Islands Accommodation Grading Scheme

Falkland Islands Product Development Local Accommodation accreditation scheme
Product development

Designed and implemented an accommodation accreditation scheme for serviced and self-catering accommodation in the Falkland Islands. The system, which was launched in 2013, is updated each year with the inspection of all participating establishments.

Kuwait Tourism Statistics

Kuwait Tourism Statistics Database
Tourism statistics

Developed a system of tourism statistics for Kuwait, and designed and programmed an online tourism statistics database for the storage, processing and dissemination of these data. The study also included the design and implementation of a visitor survey.

Denmark T-Stats Tourism Data Management System

Denmark Tourism Statistics Database Coastal Towns
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in various coastal towns in Denmark. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Dover Signage Audit

South East, England
Dover Market Research Signage audit
Market research

Dover District Council needed a tourism signage audit for the town. Each sign was photographed and mapped and a full analysis of the locations, condition and purpose of the signs was reported together with GIS mapping for all signs.

Ashdown Forest Centre Options Review

South East, England
Ashdown Forest Product Development Visitor Centre
Product development

Workable options for improving the Visitor Centre had to consider tight planning restrictions, limited budgets and the potential to move sites. Acorn’s Business Plan delivered pragmatic options that were acted upon by the Project Development Committee.

Niche Market Potential for Mongolia

Mongolia Market Research niche products
Market research

The potential to develop niche tourism products in Mongolia targeted at the western European markets, Japan and the USA, was studied. This included consultations with tour operators in the UK, France, Netherlands, Belgium, Turkey, Japan and the USA.

Oman Marketing Campaign Research

Oman Branding & Marketing Oman Tourism Office
Branding & Marketing

Annual brand awareness research is conducted for the Oman Tourism Office to assess the impact of the Oman brand amongst UK consumers and to provide recommendation to inform future marketing activities.

Marketing Video Training

South East, England
South East England branding & marketing videos
Branding & Marketing

Acorn's popular workshops to help tourism businesses market themselves using video are held at our eco-office in Flimwell. B&B and self-catering businesses create their own videos to load onto YouTube and embed on their websites.

Music Festival Tourism Worldwide

Worldwide niche market reports Music Festivals Tourism
Niche Market Reports

Specialist niche market report that looks as Music Festival Tourism Worldwide, explores the current music festival scene, profiles a music festival tourist and the benefits of the festival sector, and what’s next for the industry.

Panama Country Report

Panama Market Research Tourism Report
Market research

Report on tourism to Panama covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Nigeria Country Report

Nigeria Market Research Tourism Report
Market research

Report on tourism to Nigeria covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Spain Country Report

Spain Market Research Tourism Report
Spain market research Tourism Report
Market research

Report on tourism to Spain covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Mongolia Country Report

Mongolia Market Research Tourism Report
Market research

Report on tourism to Mongolia covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Tourism Statistics Review and Development of a TSA in Lesotho

Lesotho Tourism Statistics Satellite Account
Tourism statistics

This study developed the first satellite account for Lesotho and made recommendations regarding improvements to data collection for more accurate results.

Visit England Destination Intelligence System

England
England Tourism Statistics online database Surveys
Tourism statistics

Developed an online tourism statistics database to bring together all of the Visit England annual surveys in one place, and provide the user with powerful interrogation tools.

Astronomy and Natural Phenomenon Tourism

Worldwide Niche Market Reports Astronomy and Natural Phenomenon Tourism
Niche Market Reports

Niche market report covering Astronomy and Natural Phenomenon tourism, that includes the market size, characteristics and analysis of the sector’s future, along with leading tour operator profiles.

Oman Country Report

Oman Market Research Tourism Report
Market research

Report on tourism to Oman covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Tourism Satellite Account for Jordan

Jordan Tourism Statistics Accounts
Tourism statistics

Acorn developed tourism satellite accounts for Jordan for both 2010 and 2012, and undertook extensive training workshops in Amman for the Bureau of Statistics on the development of the individual tables.

Saudi Arabia Country Report

Saudi Arabia Market Research Tourism Report
Market research

Report on tourism to Saudi Arabia covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Tour Operator Consumer Research

England Market Research Cultural Tour Operator
Market research

Consumer research for a high profile cultural tour operator to determine how their clients like to be contacted, how often, using what media, as well as capturing a range of data about their hobbies and interests.

Religious and Pilgrimage Tourism

Worldwide Niche Market Religious and Pilgrimage Tourism
Niche Market Reports

Specialist niche market report on Religious and Pilgrimage Tourism that looks at the history of religious tourism, size and characteristics of the market, the major destinations worldwide and profiles leading tour operators.

Bournemouth T-Stats Tourism Data Management System

South West, England
Bournemouth Tourism Statistics online database
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bournemouth. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Cotswolds T-Stats Tourism Data Management System

South West, England
Cotswolds Tourism Statistics online database
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the Cotswolds. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Falklands Forecast

Falkland Islands Market Research Tourism publication
Market research

Acorn produces a quarterly publication

EU Tourism Observatory

EU Strategic Planning of online tourism database
Strategic planning

This project involved the feasibility of a large online tourism statistics and information database for the European Union. The aim of the database was to provide a central resource of tourism data that could be presented in an innovative way.

Falklands Web Site Survey and Review

Falkland Islands Market Research Website Survey
Market research

This bi-annual survey assesses consumer opinions of the Falkland Islands Tourist Board website via an online survey with an incentive prize draw. Analysis of the findings include recommendations for improving the site for a better user experience.

The Rail Tourism Industry in Europe

Europe Niche Market Reports Rail Tourism Industry
Niche Market Reports

Niche market report covering European Rail Tourism that looks at the major European tourist trains and journeys that travel both in-country and internationally, explores rail pass options and the Railway Tourist, including the future for the sector.

Our Land High Weald AONB

South East, England
High Weald Marketing tourism businesses AONB
Branding & Marketing

The marketing and business support Acorn provided for small tourism businesses in the High Weald Area of Outstanding Natural Beauty was part of the www.our-land.co.uk project to promote hundreds of holidays in National Parks and AONBs across the country.

South Downs Visitor Survey - Environmental Element

South East, England
South Downs Market Research Environmental Surveys
Market research

Acorn's market research included two surveys, one with Land Managers, the other with nature conservation and cultural heritage sites. Our findings were used to establish the environmental impact of visitors and make recommendations for visitor management.

Tourism in the High Weald

South East, England
High Weald Strategic Planning Tourism Review
Strategic planning

A review of tourism in the High Weald Area of Outstanding Natural Beauty was undertaken to inform managers, the Joint Advisory Committee, about how the area is used and enjoyed by visitors and how public understanding and enjoyment could be improved.

A Vision for the Kent Coast

South East, England
Kent Strategic Planning Coastal Tourism
Strategic planning

A Vision for Kent's Coast was developed, with a wider strategy for Kent's coast, drawing on the county's unique maritime past yet looking forward to revitalise its visitor offer while protecting and preserving its natural beauty for future generations.

Our Land South Downs National Park

South East, England
South Downs Branding & Marketing small Tourism businesses
Branding & Marketing

Acorn provided the South Downs National Park with marketing and business support for its small tourism businesses as part of the www.our-land.co.uk project to promote protected landscapes and holidays in National Parks and AONBs across the country.

Barbados Institutional Assessment and Expenditure Review

Barbados Strategic Planning Tourism Boards
Strategic planning

The Barbados Ministry of Tourism and Barbados Tourism Authority were reviewed, together with all other publically funded tourism organisations, to identify potential for public sector reform and efficiencies.

South Downs Heritage Centre Needs Assessment

South East, England
South Downs Product Development Heritage Centre
Product development

The South Downs Heritage Centre applied for planning permission for an education barn and nine eco-lodges. Acorn undertook an assessment of the need and demand for the South Downs Rural Crafts and Heritage Centre and full planning permission was granted.

Leisure Development Opportunities in the UK

United Kingdom
England Strategic Planning Tourism Leisure Retreats
Strategic planning

CSMA Club contracted Acorn to inform them about domestic hospitality trends and how each of its Leisure Retreat properties is positioned in the marketplace, its competition, target audience and the potential for future development.

Woodberry Wetlands

London
London Strategic Development Visitor Facilities Wetlands
Strategic planning

This award winning Masterplan and Business Plan for the development of a visitor facility at the Woodberry Wetlands, was part of a major regeneration scheme in Hackney and supported a successful Heritage Lottery Fund bid.

Kent Coastal Analysis

South East, England
Kent Product Development Coastal Analysis
Product development

A Vision and Management Strategy for the Kent Coast produced an audit and analysis of the assets along the coast. Recommendations on the future development of the coast included identifying product development opportunities for the private sector.

Cook Islands Country Report

Cook Islands Market Research Tourism Report
Market research

Report on tourism to Cook Islands covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Italy Country Report

Italy Market Research Tourism Report
Market research

Report on tourism to Italy covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Tourism Satellite Account for Albania

Albania Tourism Statistics Satellite Account
Tourism statistics

Assessment of the system of tourism statistics in Albania and compilation of a first tourism satellite sccount for the country.

The Evolution of Slow Travel

Worldwide Niche Market Reports Slow Travel
Niche Market Reports

Niche market report on the evolution, definition and history of Slow Travel, who travels and why, along with typical slow destinations and slow methods of transport.

Economic Contribution of Mongolia's Tourism Markets

Mongolia Market Research Tourism Markets
Market research

This project used existing visitor survey data and other available tourism statistics to make an estimate of the economic contribution of tourism to the Mongolian economy.

Air Routes Analysis for the Falkland Islands

Falkland Islands Market Research Air Route Analysis
Market research

Analysis of the times and costs of air travel to the Falkland Islands from various key markets around the world, with the aim of identifying which markets have the shortest travel time and costs.

Harrods Marketing Campaign Consumer Survey

London, England
Market research

Switzerland Tourism used Harrods shop windows and in-store space for a marketing campaign. Acorn undertook a survey of visitors to and passing by the store to assess the effectiveness of the campaign.

Tourism Statistics Database for Rwanda

Rwanda Tourism Statistics Database
Tourism statistics

Development of a tourism statistics database for the collection, compilation and dissemination of tourism statistics in Rwanda. The study also included the development of a first experimental tourism satellite account for the country.

Durham T-Stats Tourism Data Management System

North East, England
Durham Tourism Statistics Database
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in County Durham. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Adventure Travel to Africa

Africa Niche Market Reports Adventure Tourism
Niche Market Reports

Niche market report on Adventure Tourism in Africa, covering wildlife activities, land and water-based activities, extreme adrenaline sports and cultural activities, as well as typical transport methods and analysis on the future for the sector.

2012 Olympic Opportunities for Camden, London

London, England
Camden London Strategic Planning Olympic Games 2012
Strategic planning

Study to investigate potential opportunities that Camden could pursue during the period prior to and during the 2012 Olympic Games in London, identifying key strategic opportunities relating to 2012 that would have an impact on promoting Camden.

Statistics Reporting and Database Upgrade in Botswana

Botswana Tourism Statistics Database
Tourism statistics

Around 10 years after Acorn developed the first tourism statistics database for the Department of Tourism, we returned to upgrade the database to provide more sophisticated analysis tools and enable the capture a broader range of tourism information.

North East England T-Stats Tourism Data Management System

North East, England
North East England Tourism Statistics Database
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in the North East England region. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Countryside 2011 Marketing Campaign

South East, England
South East England branding & marketing Countryside
Branding & Marketing

Countryside 2011 was a fortnight of rural activities promoting the Great Outdoors across nine counties of the southeast. More than 900 country-based events and 500 organisations were promoted.

Conservation Plan for Eltham Palace Gardens

London, England
London Strategic Planning Eltham Palace Gardens Conservation Plan
Strategic planning

English Heritage required a Conservation Plan for Eltham Palace and Gardens. Acorn consulted local schools, colleges and societies to establish options for the future use of the gardens that complemented the site’s medieval and Art Deco heritage.

Go Green in the South Downs

South East, England
South Downs Product Development Sustainable Tourism Businesses
Product development

Go Green in the South Downs, a sustainable business network, was set up by Acorn, the South Downs Joint Committee and the Collabor8 project, to bring together businesses that wanted to promote the South Downs as a green tourism destination.

Myanmar Country Report

Myanmar Market Research Tourism Report
Market research

Report on tourism to Myanmar covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Branding Zanzibar

Zanzibar Branding & Marketing Tourism Report
Branding & Marketing

Branding study to develop a branding pyramid for Zanzibar. The study involved stakeholder consultations with tourism sector operators around the Island, as well as interviews with tourists.

Borneo Country Report

Borneo Market Research Tourism Report
Market research

Report on tourism to Borneo covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Improving the System of Tourism Statistics in Rwanda

Rwanda Tourism Statistics System
Tourism statistics

Developed a system of tourism statistics for Rwanda, including the implementation of a visitor exit survey, accommodation occupancy survey, and a system for the collection and compilation of visitor arrivals statistics.

Legacy of Mega-Events in Tourism

Worldwide Niche Market Reports Mega Events
Niche Market Reports

Specialist niche market report that looks at Mega Events and their legacies with detailed case studies of recent, major events, what their impacts are and how the concept of a legacy was born with a specific focus on tourism.

Public Consultation Exhibition for Uttoxeter

West Midlands, England
West Midlands Strategic Planning Public Consultation Exhibition Uttoxeter
Strategic planning

Designed and coordinated a public consultation for presenting options for the development of a gravel pit for leisure. This involved the design of large presentation boards that were displayed in various locations in Uttoxeter.

Richmond Transport Survey

London, England
London Market Research Richmond Transport Survey
Market research

Survey of residents and visitors to 10 attractions within Richmond-upon-Thames to find out how they had travelled to the attraction, and what would encourage them to travel to the destination using a sustainable means of transport.

Regional Tourism Database for Kukes Region in Albania

Kukes
Albania Tourism Statistics Database Kukes Region
Tourism statistics

Design and implementation of a visitor survey and accommodation occupancy survey for the Kukes region. This data was used to better understand tourism in the region as well as make an estimate of the economic significance of tourism.

Regional Tourism Database for Korca Region in Albania

Korca
Albania Tourism Statistics Database Korca Region
Tourism statistics

Design and implementation of a visitor survey and accommodation occupancy survey for the Korca region. This data was used to better understand tourism in the region as well as make an estimate of the economic significance of tourism.

Niche Markets for the Falkland Islands

Falkland Islands Market Research Tourism Development
Market research

Analysis of six niche markets that have potential for development in the Falkland Islands. These were: birdwatching, fishing, conflict tourism, trekking, marine tourism, and yachting. Each profile identified trends and market potential.

Leisure Opportunities at Uttoxeter Gravel Pits

West Midlands, England
West Midlands Strategic Planning gravel pits for leisure uses Uttoxeter
Strategic planning

A disused gravel pit was the focus of this study to identify future leisure uses for residents and to attract tourists to the area. Several options were identified, with 3 presented in detail, with outline design, planning considerations and costings.

Bath T-Stats Tourism Data Management System

South West, England
Bath Tourism Statistics T-Stats  Data Management System
Tourism statistics

Online tourism statistics database for the collection, processing and dissemination of tourism statistics in Bath and North East Somerset. Acorn provides this service on an ongoing basis, providing support on the collection and interpretation of data.

Sevenoaks Wildlife Reserve Masterplan

South East, England
Sevenoaks Kent Strategic Planning Wildlife Reserve
Strategic planning

The Kent Wildlife Trust wanted a flagship visitor centre and reserve at the Sevenoaks Wildlife Reserve. Acorn and Allen Scott's Feasibility Study and Master Plan provided a framework for best practice and innovative future development at the reserve.

Visitor Economy Study in Kensington and Chelsea

London, England
Kensington and Chelsea Market Research Visitor Economy Study
Market research

Detailed visitor economy study for the Royal Borough of Kensington and Chelsea. Several surveys were deployed including a visitor survey, accommodation survey, residents survey, and business survey.

Vietnam Country Report

Vietnam Market Research Tourism Report
Market research

Report on tourism to Vietnam covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Hungary Country Report

Hungary Market Research Tourism Report
Market research

Report on tourism to Hungary covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Cycling Holidays

worldwide Niche Market Reports Cycling Holidays
Niche Market Reports

Specialist niche market report on Cycling Holidays worldwide that examines the cycling consumer, the top generating markets, leading cycling tour operators, destinations, tours and routes, and investments in the market.

Tourism Statistics Training and TSA in Botswana

Botswana Tourism Statistics Satellite Account
Tourism statistics

A first tourism satellite account was the primary output of this project, although it also made recommendations on improvements to the system of tourism statistics to build a more robust satellite account in the future.

Visitor Economy in Camden, London

London, England
Camden Market Research Visitor Economy
Market research

Study to understand the importance of the visitor economy. We implemented a visitor survey, accommodation survey, and business survey to collect data for a model specifically developed to assess the value of tourism in the area.

Tourism Statistics System for the Punjab

Punjab
India Punjab Tourism Statistics System
Tourism statistics

The principal aim of this project was to assess the system of tourism statistics in Punjab, and make recommendations on how it should be improved. The project also looked into the potential development of a tourism statistics database.

Role of Cruise Lines and Handling Agents in the Falklands

Falkland Islands Market Research Cruise Lines
Market research

Study to assess the economic impact of the cruise sector in the Falklands, focusing on the revenue generated by the cruise vessels through the payment of passenger dues, taxes and purchases from the private sector of goods and services.

International Rail Packages

India Niche Market Reports International Rail Packages
Niche Market Reports

Specialist niche market report on International Rail Packages that profiles the leading rail package operators, their trains and journeys; how the product is marketed and sold; who the rail consumer is, and what the future holds for the sector.

Richmond Visitor Study

London, England
Richmond Market Research Visitor Study
Market research

The Borough of Richmond-upon-Thames commissioned this study to understand the importance of the visitor economy. We implemented a visitor and accommodation survey to collect data for a model specifically developed to assess the value of tourism.

Value of Tourism in the Camp Economy in the Falklands

Falkland Islands Market Research Value of Tourism
Market research

Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as

Mahindra Homestays Sales and Marketing

India Branding and Marketing Mahindra Homestays
Branding & Marketing

Mahindra Holidays and Resorts India Ltd needed to launch their new homestay product in the UK market. They asked Acorn to lead on the development of the brand and delivery of the sales and marketing and social media campaign.

Belper North Mill Visitor Centre

East Midlands, England
East Midlands Product Development Belper North Mill Visitor Centre
Product development

Acorn and PLB Consulting were commissioned to undertake a feasibility study and options appraisal to extend the visitor centre at Belper North Mill and assess the effect this would have on services in the long, medium, and short terms.

Pugin Chapel, St Leonard's Sussex

South East, England
St Leonards East Sussex Product Development Pugin Chapel
Product development

Developers needed an options appraisal to identify uses for a Grade 2* listed Pugin chapel. Acorn identified options that would maximize benefit to local communities, residents and contribute to local economic, artistic and cultural regeneration.

Libya Country Report

Libya Market Research Tourism Report
Market research

Report on tourism to Libya covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Music Tourism

Worldwide Niche Market Reports Music Tourism
Niche Market Reports

Specialist niche market report on Music Tourism that explores the different music genres, leading music festivals and destinations, profiles music tour operators and examines what the future holds for the industry.

North London Business Tourism Study

London, England
North London Market Research  Business Tourism Study
Market research

Assessing the size and potential for business tourism in North London was the key aim of this study. Focus groups were combined with interviews with conference venues and attractions that facilitated business tourism events.

Improvement of Tourism Statistics in Vietnam

Vietnam Tourism Statistics System
Tourism statistics

Development of a system of tourism statistics for Vietnam to enable the commencement of a range of data collection, including and air visitor survey, domestic tourism survey, accommodation occupancy survey, and tourism sector supply surveys.

Domestic Tourism Survey for South Africa

South Africa Market Research Domestic Tourism Survey
Market research

Design of a domestic tourism survey for continuous use in South Africa. A full pilot survey was carried out, followed by amendments and implementation. It is now used as an ongoing domestic tourism survey in the country by Statistics South Africa.

Rail Travel in Europe

Europe Niche Market Reports Rail Travel
Niche Market Reports

Niche market report on the Rail Travel industry in Europe that profiles the regional rail networks, rail passes and special rail services; explores booking and price structures; discusses competition in the industry and analyses the sector’s future.

Falkland Islands UK Market Research

Falkland Islands Market Research UK
Market research

Focus groups were held across the UK to better understand the knowledge and perception of the Falkland Islands as a tourist destination. Focus groups included assessment of the impact of various tourist board collaterals such as brochures and videos.

Regeneration by Light in Blackpool

North West, England
Blackpool Market Research Regeneration by light
Market research

Study to investigate and analyse the economic and other related outcomes of various proposed developments to the illuminations at Blackpool. It assessed the impact of these developments on visitor numbers, nights, private investment in tourism and GVA.

Reculver Country Park Masterplan

South East, England
Canterbury Strategic Planning Reculver Country Park Rejuvenation
Strategic planning

Reculver Country Park needed a Masterplan to rejuvenate the once thriving destination. The market led approach clearly identified the need to provide for green tourism and move away for the traditional static caravan market.

Mahindra Homestays Network Development

India Product Development Mahindra Homestays Development
Product development

Mahindra, a top 10 Indian corporation, chose Acorn to launch lndia’s first national network of homestays in Europe. The product development and marketing strategy were guided by insights from our consumer focus groups, online panel and telephone surveys.

Zanzibar Tourism Industry Strategic Plan

Zanzibar Strategic Planning Tourism
Strategic planning

ZATI, the Zanzibar Association of Tourism Investors, required a strategic plan to direct their future growth and advise on how to support the Government’s Tourism Strategy. Acorn delivered a Strategic Action Plan for the next three years and beyond.

Algeria Country Report

Algeria Market Research Tourism Report
Market research

Report on tourism to Algeria covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Yemen Country Report

Yemen Market Research Tourism Report
Market research

Report on tourism to Yemen covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Public Funding for Tourist Accommodation in France

France Strategic Planning Tourist Accommodation
Strategic planning

Research into the availability of public sector funding for the development of accommodation in France. The equivalent in the UK was researched to provide a benchmark.

Ethiopia Country Report

Ethopia Market Research Tourism Report
Market research

Report on tourism to Ethiopia covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Mid-Kent Downs Visitor Survey

South East, England
Mid-Kent Downs Market Research Sustainable Tourism
Market research

Survey to determine the future potential of sustainable tourism in the Downs and identify how more visitors can be attracted to visit the Mid-Kent Downs in a responsible way, such as by walking and cycling.

Bulgaria Country Report

Bulgaria Market Research Tourism Report
Market research

Report on tourism to Bulgaria covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Hastings Destination Management Strategy

South East, England
Hastings Strategic Planning Destination Management
Strategic planning

This destination management strategy looked at the Hastings-Bexhill area as it functions for residents, students and businesses, and made recommendations about how it could be transformed over a ten year period.

Mid-Kent Downs Tourism Business Survey

South East, England
Mid-Kent Downs Market Research Tourism Business Survey
Market research

Survey of businesses in the Mid-Kent Downs area to determine their level of interaction with visitors, business requirements, training and human resource issues, and comments on the impending AONB Management Plan.

Fishing Tourism

Worldwide Niche Market Reports Fishing Tourism
Niche Market Reports

Specialist niche market report on Fishing Tourism that summarises the differing types of fishing; who goes fishing and where they fish; profiles the leading fishing tour operators and provides an analysis of the sector’s future.

Tourism Satellite Account Review in South Africa

South Africa Tourism Statistics Satellite Account
Tourism statistics

Review of the tourism satellite account project in South Africa, including the delivery of training seminars on its further development. The South Africa TSA is now updated on an annual basis and is the most advanced account in Africa.

Tourism Market Research Study for Tanzania

Tanzania Market Research Tourism Study
Branding & Marketing

Market research study to assist Tanzania with its growth strategy. The study also identified market segments into which Tanzania could diversify, as well as targeting new source markets to attract, such as the African and domestic markets.

Tourism Industry Strategic Plan for Zanzibar

Zanzibar Strategic Planning Tourism Industry
Strategic planning

Development of a strategic plan for the development of tourism in Zanzibar that would assist it to overcome three critical barriers: the supply of goods (in particular foods), training and education, and improvement in services and utilities.

Tourism Intelligence in North West England

North West, England
North West England Market Research Tourism
Market research

Supported the Northwest Regional Development Agency to take responsibility for two areas of activity within the Tourism Team. These were: Industry Performance Survey-Management, Review; and Reporting and Market Intelligence-Analysis, Review, Reporting.

Impact on Tourism of Euro Exchange Rates

Europe Market Research Euro Exchange Rates
Market research

The impact of exchange rate variations on inbound travel to the European Union was the focus of this study for the European Union. Historical exchange rate changes were analysed, and a model was developed to assess the overall impact on demand for travel.

Bed and Breakfast UK Market Report

United Kingdom
UK Market Research Bed and Breakfast
Market research

The Bed & Breakfast sector in the UK was analysed to identify key elements of supply and demand that could be applied to the development of a network of homestays planned in India.

Princes Risborough Visitor Development Plan

South East, England
South East England Strategic Planning Visitor Development Plan
Strategic planning

Extensive market research and stakeholder consultation informed a Visitor Development Strategy to enable Princes Risborough to roll out its existing Visitor Action Plan by linking elements of the town’s visitor offer into an integrated plan.

Tunbridge Wells TIC Business Plan

South East, England
Tunbridge Wells Strategic Planning Business Plan
Strategic planning

The 3-year Business Plan needed to address restructuring and funding constraints, while supporting local businesses, providing high quality service and increasing income. Relocation, proactive marketing, developing sales skills were key recommendations.

Interpretive Heritage Trails

South East, England
South East England Branding & Marketing Heritage Trails
Branding & Marketing

Interpretative Heritage Trails and maps were developed for Lullingstone Roman Villa, Parham Park and Petworth to encourage visitors to explore the wider area, spreading the benefits of tourism spend to local businesses and communities.

Ghana Country Report

Ghana Market Research Tourism Report
Market research

Report on tourism to Ghana covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Hastings Gateway to Destination Stade

South East, England
Hastings Product Development Destination Stade
Product development

Detailed feasibility study to develop a cluster of high quality buildings and public space that together would create a sense of arrival at the Stade in Hastings.

Saudi Oasis Resort

Saudi Arabia Product Development Oasis Resort
Product development

Feasibility study to develop a luxury resort in the Saudi desert. The study made assessments of the potential markets, levels of expenditure, and tour operator interest.

Tourisme de la Memoire in Northern France

Northern France Product Development World War Sites
Product development

First and second world war sites in Northern France were assessed to provide a strategy for developing and marketing them to UK visitors. Special focus was placed on the educational markets.

Tourism Market Development for Lesotho

Lesotho Market Research Tourism
Branding & Marketing

Analysis of the key markets likely to be attracted to Lesotho, based on the products it currently offers. This detailed study fed into a broader master plan for the tourism sector in Lesotho.

Uganda Country Report

Uganda Market Research Tourism Report
Market research

Report on tourism to Uganda covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Study of VFR Market in North London

London, England
London Market Research Visiting Friends and Relatives
Market research

North London commissioned this study to assess the size and value of visitors who stay with friends and relatives in the area. Focus groups with local residents were used to collect most of the primary data.

Mozambique Country Report

Mozambique Market Research Tourism Report
Market research

Report on tourism to Mozambique covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Gap Year Travel

Worldwide Niche Market Reports Gap Year Travel
Niche Market Reports

Specialist niche market report that examines the market for Gap Year travel covering market influences, profile and segmentation, which tour operators support the market, and what the outlook for the industry looks like.

Adventure Travel FIT Market

Worldwide Strategic Planning Adventure Travel
Market research

This study carried out an assessment of the demand for selling adventure tourism packages to the fully independent tourist market. Interviews with a broad range of adventure tourism operators was undertaken as part of this work.

Audience Development Plan for St. Leonards' Gardens in Sussex

South East, England
St Leonards Product Development Gardens Plan
Product development

This study set out the vision for St Leonards Gardens in terms of accessibility, enjoyment and understanding of the park by its varied audiences. The plan was successfully used to bid for Heritage Lottery Funding for improving the gardens.

Visitor Payback Scheme in East Sussex

South East, England
South East England Strategic Planning Visitor Payback Scheme
Strategic planning

Study of the effectiveness of visitor payback schemes, which generate funds through businesses charging customers a small fee on transactions. Included a visitor survey in Seven Sisters Country Park assessing the views of visitors to such a scheme.

Camber Visitor Management Initiative

South East, England
Camber Strategic Planning Visitor Management
Strategic planning

Developed a business plan and delivery mechanism that involved the implementation of a local shareholding company, owned by residents, that would be responsible for the operation of car parks, WCs, beach cleaning, and other relevant health and safety.

Strengthening Tourism Statistics in Botswana

Botswana Tourism Statistics Plan
Tourism statistics

This project brought together the tourism statistics that had been collected over the previous years and compiled them into an insightful tourism statistics report that was aimed at government departments and businesses looking to invest in the sector.

1066 Goes Green: Burwash, Pevensey and Rye Itineraries

South East, England
Burwash Branding and Marketing 1066 Goes Green
Branding & Marketing

Researched and produced three visitor itineraries, one each for Burwash, Pevensey and Rye. The itineraries were aimed at encouraging both residents and visitors to enjoy sustainable activities in these areas, including walking, cycling and horse riding.

Marketing Study for Ethiopia

Ethiopia Product Development Marketing Study
Market research

Study to provide assistance to Ethiopia by evaluating the cultural and historic tourism product, generating markets and competing destinations. The study enabled Ethiopia to clearly target priority markets to make the most of its limited marketing budget.

Interpretive Education Centre - Hastings Country Park

South East, England
Hastings Product Development Interpretive Education Centre
Product development

A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

CAReFREE Breaks

Eastern England
Eastern England Branding & Marketing Sustainable Tourism
Branding & Marketing

Sustainable tourism itineraries were developed for six protected landscapes in the East of England, working closely with local tourism businesses. Visitors were encouraged to explore the local area without using their cars.

Strand Car Park - Creating a Pedestrian Plaza in Rye

South East, England
Rye Strategic Planning Pedestrian Plaza
Strategic planning

Study to investigate the feasibility of developing the Strand Car Park in Rye, which has capacity for around 25 cars, into a pedestrian plaza. The rationale was to provide a valuable amenity area that would attract both visitors and residents.

Pebsham Countryside Park Business Plan

South East, England
South East England Strategic Planning Countryside Park
Strategic planning

After delivering the Pebsham Countryside Park Recreational Demand Study and Public Consultation, we were asked to prepare a Business Plan addressing the financial and organisational implications associated with the planning and delivery of the project.

Establishment of a Tour Operating Company in Saudi Arabia

Saudi Arabia Strategic Planning Tour Operating Company
Strategic planning

Business study to assess the viability of a tour operating company that would focus on the international umrah market for inbound travel to Saudi Arabia.

Transforming Outdoor Adventure in Yorkshire

Yorkshire and Humber, England
Yorkshire Product Development Outdoor Adventure
Product development

Study to identify outdoor adventure sports that could be developed in Ryedale. These included coastal sports, mountain biking, rock climbing, caving and air sports.

Local Produce Guide for the South East of England

South East, England
South East England Product Development Local Produce
Product development

Research and production of a guide for local producers explaining how they can sell their produce to the tourism industry, in particular the accommodation and food and beverage sectors.

Syria Country Report

Syria Market Research Tourism Report
Market research

Report on tourism to Syria covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Kent Tourism Information Centre Review

South East, England
Kent Strategic Planning Tourism Information Centre
Strategic planning

Review of the tourism information centre network in Kent with the aim of making them more profitable. The study also looked at how new technology could be more effective for collecting and distributing tourism information.

Online Accommodation Kit

Worldwide Market Research Accommodation Online Recording
Market research

Development of an application for accommodation establishments to record their daily occupancy rates and generate end-of-month statistics that can be used by national tourism administrations for tracking the tourism sector.

Pestalozzi Conference Centre Development in Sussex

South East, England
Seddlescombe Strategic Planning Pestalozzi Conference Centre
Strategic planning

Feasibility study for developing a conference centre at Pestalozzi's International Village in Sedlescombe in order to more effectively use the site, work more closely with the community, and generate an additional revenue stream.

Improvement of Tourism Statistics in St. Vincent

St Vincent Tourism Statistics Study
Tourism statistics

An extensive tourism statistics study for St. Vincent that included the design and implementation of a system of tourism statistics, including an air visitor survey, cruise and yacht visitor survey, accommodation survey, and attractions survey.

Northern Ireland Tourism Review

Northern Ireland Strategic Planning Tourism Review
Strategic planning

As part of a tourism review of Northern Ireland, Acorn prepared a comprehensive document on worldwide tourism trends. This identified key growth markets in Europe and beyond, as well as identifying growth market segments such as cycling and hiking.

Assessment of TSA Development in Cyprus

Cyprus Tourism Statistics Satellite Account
Strategic planning

Developed a proposal for the Cyprus Tourism Organisation to submit to the EC for funding for a tourism satellite account project. The document set out the scope of work, the stakeholders that would be involved, and the timeline and finding required.

Chedham's Yard Options Appraisal

West Midlands, England
West Midlands Product Development Chedham's Yard
Product development

Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.

Country Break Itineraries

South East, England
South East England Branding & Marketing Country Break Itineraries
Branding & Marketing

Nine outdoor activity products were developed in Kent, West Sussex and Hampshire for Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce and how to travel without a car.

Pebsham Countryside Park Demand Assessment

South East, England
Pebsham Market Research Countryside Park
Market research

Analysis of 15 recreational markets identified that a multi-sport activity centre with international standard BMX and skateboarding facilities at this country park outside Hastings would appeal to both young local residents and international visitors.

Education and Learning Centre Business Plan

South East, England
South East England Strategic Planning Education and Learning Centre
Strategic planning

To deliver a high quality programme of education and outreach work, the Sussex Wildlife Trust needed a purpose-built education facility. Our feasibility assessment and business plan established the financial implications of a new centre.

Winchelsea Property Portfolio

South East, England
Winchelsea Product Development National Trust Property
Product development

The National Trust required interpretation and development options for nine properties in the historic town of Winchelsea. Acorn, with associates PLB and Roger Joyce Architects, identified a range of options for each site and assessed their feasibility.

Lebanon Country Report

Lebanon Market Research Tourism Report
Market research

Report on tourism to Lebanon covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Barrasford Quarry Visitor Centre Options Appraisal

North East, England
North East England Product Development Barrasford Quarry Visitor Centre
Product development

The feasibility study and options appraisal for the sustainable re-use of three redundant cottages at Barrasford Quarry in Tynedale, identified long-term mixed use for tourism, educational and commercial potential to support running costs.

Development Options for Woods Mill

South East, England
South East England Product Development Woods Mill
Product development

The Sussex Wildlife Trust’s Countryside Centre, located in Woods Mill, a Grade 2 listed water mill, was no longer fit for purpose. The study identified sustainable uses that would contribute to the Trust’s charitable objectives.

Establishment of a Market Research Unit in Saudi Arabia

Saudi Arabia Market Research Unit
Market research

A four-year project to set up a market research unit within the newly formed Supreme Commission for Tourism in Riyadh, Saudi Arabia. This involved the establishment of over 15 different demand and supply side surveys.

North East England Tourism and Transport Study

North East, England
North East England Strategic Planning  Tourism and Transport Study
Strategic planning

As part of a broader tourism and transport strategy for the North East of England, Acorn undertook analysis of cruise and ferry passenger movements in the region. The study also included an assessment of cycling and walking holidays.

Investment Strategy for Uphill Lincoln

East Midlands, England
East Midlands Strategic Planning Uphill Lincoln
Strategic planning

The cumulative potential of Uphill Lincoln's historic assets: the Norman castle, cathedral, Bishop's Palace and Magna Carta, were assessed and investment opportunities identified to help Lincoln move from being a half-day to a short break destination.

Tourism Statistics Review for Oman

Oman Tourism Statistics Review
Tourism statistics

Assessment of the system of tourism statistics in Oman, and recommendations to improve these in order to have a better understanding of the volume and value of the tourism sector.

Zambia Country Report

Zambia Market Research Tourism Report
Market research

Report on tourism to Zambia covering a range of topics including history, geography, attractions, economy, tourist arrivals, market characteristics, accommodation, transport, latest trends and the future.

Accommodation Trends in Scotland

Scotland Market Research Accommodation Development
Market research

Study of national and international trends in accommodation development, to provide hotel investors in Scotland with a focused report on changes in the sector.

Libya Tourism Development Plan

Libya Market Research Tourism Plan
Market research

As part of a Tourism Master Plan for Libya, Acorn developed a system of tourism statistics to enable the General Secretariat of Tourism to collect, process, analyse and disseminate tourism statistics to better understand the sector.

Tourism Marketing Strategy for Switzerland

Switzerland Branding & Marketing Tourism Strategy
Branding & Marketing

Marketing strategy for Switzerland aimed at increasing its competitiveness during the period when Eastern European countries were gaining market share of tourist arrivals in Europe at the expense of the more traditional Western European countries.

System of Tourism Statistics and Database in Botswana

Botswana Tourism Statistics Database
Tourism statistics

This one-year project focused on strengthening the Research and Statistics Department by setting up a system of tourism statistics and developing a comprehensive tourism statistics database to formalise the storage, processing and retrieval of data.

Outdoor Activities in Scotland

Scotland Market Research Outdoor Activities
Market research

Research into 15 outdoor activities to determine market size, growth potential and suitability for development in Scotland. The aim was to provide information required by VisitScotland to make strategic decisions regarding which activities to pursue.

Horse Racing and Equestrian Tourism in Scotland

Scotland Market Research Horse racing and Equestrian Tourism
Market research

Development of horse racing and equestrian tourism

Hotel Resort Feasibility Study in Puglia, Italy

Puglia Italy Product Development Hotel Resort
Product development

Feasibility study for the development of a new resort in southern Italy. Research was undertaken into the Italian domestic holiday market as well as potential competitors in the area.

Review of International Visitor Survey in Oman

Oman Market Research Visitor Survey
Market research

Reviewed the existing inbound visitor survey used by Oman to measure tourist and trip characteristics. Made recommendations for improvements and assisted with the implementation of these in a newly launched survey.

Marketing Hungary through Improved Information Networks

Hungary Strategic Planning Improved Information Networks
Strategic planning

This study assisted the tourism information centres (Tourinform) throughout Hungary to collect and share data through an electronic network.

Tourism 2020 Vision

Worldwide Tourism Statistics 2020 Vision
Tourism statistics

Researched and wrote eight detailed reports for the UNWTO that forecast tourist arrivals for every country in the world over the period to 2020.

Tourism Statistics Review in Yemen

Yemen Tourism Statistics Review
Tourism statistics

Review of the system of tourism statistics in Yemen with recommendations on improvements to broaden the scope and timeliness of data collection and dissemination.

Tourism Statistics Review in Syria

Syria Tourism Statistics Review
Tourism statistics

Review of the system of tourism statistics in Syria with recommendations on improvements to broaden the scope and timeliness of data collection and dissemination.

Tourism Statistics Review in Namibia

Namibia Tourism Statistics Review
Tourism statistics

Review of the system of tourism statistics in Namibia, with recommendations on improvements to broaden the scope and timeliness of data collection and dissemination.

Dissemination of Tourism Information in Latvia

Latvia Strategic Planning Tourism Information
Strategic planning

Assistance to the Ministry of Tourism in Latvia to provide a better service disseminating tourism information electronically from their network of tourism information centres.

Marketing Study for UK Outbound Travellers to Cuba

Cuba Market Research UK outbound travellers
Market research

Using UK travel agents to disseminate surveys to consumers, this study assessed the level of interest and demand for travel to Cuba. Analysis was undertaken by UK region to determine the areas where marketing activities should be focused.

Tourism Statistics and Institutional Strengthening in Palestine

Palestine Tourism Statistics Database
Tourism statistics

Developed a tourism statistics database for the Ministry of Tourism in Palestine to store, process and disseminate data collected from their visitor and accommodation surveys. A system of tourism statistics was also established.

Sustainable Tourism Development Strategy for Eritrea

Eritrea Market Research Sustainable Tourism Development
Market research

As part of a Tourism Master Plan for Eritrea, Acorn developed a system of tourism statistics to enable the Ministry of Tourism to collect, process, analyse and disseminate tourism statistics to better understand the sector.

Tourism Statistics Database Review for Ghana

Ghana Tourism Statistics Tourism Database
Tourism statistics

Review of Ghana's proposed tourism database that aimed to link regional tourism offices with the head office in Accra. Improvements to the proposed system were recommended, including a system of regional data collection.

RMS St. Helena Re-Scheduling Study

St Helena Strategic Planning re-scheduling of the RMS St Helena
Strategic planning

Study to investigate the re-scheduling of the RMS St Helena - the Royal Mail Ship that until 2016 was the only mode of transport available for travel to St. Helena in the South Atlantic.

Tourism and Leisure Developments for Larnaca Port

jLarnaca Port Cyprus Product Development Tourism and Leisure
Product development

As part of a feasibility study for a marina in Cyprus, this study looked at potential leisure opportunities at the marina, including retail, attractions, amusement parks, as well as water-based activities.