Product development

Research, statistics, planning, development and
marketing for tourism destinations and businesses.

Market research Tourism statistics Niche market reports Strategic planning Product development Branding & marketing

Working together, we will help you understand the market potential of your tourism product and provide you with the insights to successfully refine, develop and launch your product into the marketplace.

To assist with your product development, we can provide a number of services along with project management to ensure your product is successfully launched:

Feasibility studies & Options appraisal checkbox Feasibility studies & Options appraisal
Market positioning studies  checkbox Market positioning studies
Source funding opportunities  checkbox Source funding opportunities
Training and skills development  checkbox Training and skills development

"We are delighted with the launch of Mahindra Homestays – developing this new business and launching it into the European market would not have been possible without the excellent team Acorn put together for us. We are very excited with what has emerged!"

Case Study Explorer

To learn more about our expertise please explore the case studies below

Streatham Common Café Business Plan

London, England
Product development

Acorn's Business Plan provided Lambeth Council’s Parks Department with a viable model to generate income by creating a café in one of the disused buildings on Streatham Common, providing additional facilities for users of the adjacent playground.

Underwater Attraction Business & Marketing Plan

Spain
Product development Branding & Marketing

Acorn provided nautical tourism business and marketing expertise to the developers of an innovative underwater activity attraction and beach club, where divers and their families can enjoy and celebrate the underwater world.

Nautical tourism in San Andres and Providencia, Colombia

Caribbean
Strategic planning Product development

Market research, stakeholder consultation and workshops in San Andres and Providencia were used to identify nautical tourism products that could attract new niche audiences to these two Colombian owned islands in the western Caribbean.

Stay, Eat, Do: Packaging Feasibilty Study, Clwydian Range and Dee Valley AONB

Wales, United Kingdom
Product development Branding & Marketing

Stakeholder consultation, workshops, tour operator interviews and market analysis were used to identify the options to integrate local tourism services to create and distribute tourism packages for this protected area of north Wales.

Mongolian Cultural Tourism Development

Asia
Product development

The Minister needed advice on how Mongolia’s cultural tourism offer could meet internationally sustainable tourism guidelines and benefit remote and rural communities. We identified products to attract visitors from France, Germany, Japan, Russia and USA.

Saudi Arabia Domestic Tourism Product Development and Marketing

Middle East
Market research Strategic planning Product development

The 13 provinces of Saudi Arabia were surveyed by AC Nielsen to determine domestic visitor and trip characteristics: Acorn was commissioned to develop outline action plans for product development and marketing to boost domestic tourism in each one.

Outdoor Nature Based Visitor Attraction

South East, England
Product development

This private estate needed initial feasibility and planning advice to restore a 100 acre site with sand pit and lakes, to create a viable water-based natural attraction to be opened to the public.

Great Yarmouth Borough Council

Eastern England
Product development

The Winter Gardens in Great Yarmouth is in desperate need of restoration. We provided options for its future use and the initial business case for a Phase 1 HLF bid.

Masterplan for Fobney Turbine House near Reading

South East, England
Product development

The disused Turbine House on the Kennet and Avon Canal was in need of restoration. Working with a diverse stakeholders and associates Allen Scott, we developed a vision for the area and a feasibility study to inform a bid to the Heritage Lottery Fund.

Bolivia Wine Tourism

Product development

Our market research identified the potential to develop wine tourism and was used to inform the Wines of Bolivia brand. A marketing strategy needed to be developed, ensuring collaboration between wineries and regional tourism boards.

Nicaragua Market Research Training Scheme

Product development

The Head of Market Research at Instituto Nicaragüense de Turismo spent a week working at Acorn’s office. This hands-on approach to training enabled the Institute to build expertise to produce their own niche market studies of the European visitor markets.

Falkland Islands Accommodation Grading Scheme

Product development

Designed and implemented an accommodation accreditation scheme for serviced and self-catering accommodation in the Falkland Islands. The system, which was launched in 2013, is updated each year with the inspection of all participating establishments.

Ashdown Forest Centre Options Review

South East, England
Product development

Workable options for improving the Visitor Centre had to consider tight planning restrictions, limited budgets and the potential to move sites. Acorn’s Business Plan delivered pragmatic options that were acted upon by the Project Development Committee.

South Downs Heritage Centre Needs Assessment

South East, England
Product development

The South Downs Heritage Centre applied for planning permission for an education barn and nine eco-lodges. Acorn undertook an assessment of the need and demand for the South Downs Rural Crafts and Heritage Centre and full planning permission was granted.

Kent Coastal Analysis

South East, England
Product development

A Vision and Management Strategy for the Kent Coast produced an audit and analysis of the assets along the coast. Recommendations on the future development of the coast included identifying product development opportunities for the private sector.

Go Green in the South Downs

South East, England
Product development

Go Green in the South Downs, a sustainable business network, was set up by Acorn, the South Downs Joint Committee and the Collabor8 project, to bring together businesses that wanted to promote the South Downs as a green tourism destination.

Belper North Mill Visitor Centre

East Midlands, England
Product development

Acorn and PLB Consulting were commissioned to undertake a feasibility study and options appraisal to extend the visitor centre at Belper North Mill and assess the effect this would have on services in the long, medium, and short terms.

Pugin Chapel, St Leonard's Sussex

South East, England
Product development

Developers needed an options appraisal to identify uses for a Grade 2* listed Pugin chapel. Acorn identified options that would maximize benefit to local communities, residents and contribute to local economic, artistic and cultural regeneration.

Mahindra Homestays Network Development

Product development

Mahindra, a top 10 Indian corporation, chose Acorn to launch lndia’s first national network of homestays in Europe. The product development and marketing strategy were guided by insights from our consumer focus groups, online panel and telephone surveys.

Hastings Gateway to Destination Stade

South East, England
Product development

Detailed feasibility study to develop a cluster of high quality buildings and public space that together would create a sense of arrival at the Stade in Hastings.

Saudi Oasis Resort

Product development

Feasibility study to develop a luxury resort in the Saudi desert. The study made assessments of the potential markets, levels of expenditure, and tour operator interest.

Tourisme de la Memoire in Northern France

Product development

First and second world war sites in Northern France were assessed to provide a strategy for developing and marketing them to UK visitors. Special focus was placed on the educational markets.

Audience Development Plan for St. Leonards' Gardens in Sussex

South East, England
Product development

This study set out the vision for St Leonards Gardens in terms of accessibility, enjoyment and understanding of the park by its varied audiences. The plan was successfully used to bid for Heritage Lottery Funding for improving the gardens.

Interpretive Education Centre - Hastings Country Park

South East, England
Product development

A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

Transforming Outdoor Adventure in Yorkshire

Yorkshire and Humber, England
Product development

Study to identify outdoor adventure sports that could be developed in Ryedale. These included coastal sports, mountain biking, rock climbing, caving and air sports.

Local Produce Guide for the South East of England

South East, England
Product development

Research and production of a guide for local producers explaining how they can sell their produce to the tourism industry, in particular the accommodation and food and beverage sectors.

Chedham's Yard Options Appraisal

West Midlands, England
Product development

Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.

Winchelsea Property Portfolio

South East, England
Product development

The National Trust required interpretation and development options for nine properties in the historic town of Winchelsea. Acorn, with associates PLB and Roger Joyce Architects, identified a range of options for each site and assessed their feasibility.

Barrasford Quarry Visitor Centre Options Appraisal

North East, England
Product development

The feasibility study and options appraisal for the sustainable re-use of three redundant cottages at Barrasford Quarry in Tynedale, identified long-term mixed use for tourism, educational and commercial potential to support running costs.

Development Options for Woods Mill

South East, England
Product development

The Sussex Wildlife Trust’s Countryside Centre, located in Woods Mill, a Grade 2 listed water mill, was no longer fit for purpose. The study identified sustainable uses that would contribute to the Trust’s charitable objectives.

Hotel Resort Feasibility Study in Puglia, Italy

Product development

Feasibility study for the development of a new resort in southern Italy. Research was undertaken into the Italian domestic holiday market as well as potential competitors in the area.

Tourism and Leisure Developments for Larnaca Port

Product development

As part of a feasibility study for a marina in Cyprus, this study looked at potential leisure opportunities at the marina, including retail, attractions, amusement parks, as well as water-based activities.