Branding & marketing

Research, statistics, planning, development and
marketing for tourism destinations and businesses.

Market research Tourism statistics Niche market reports Strategic planning Product development Branding & marketing

Engaging your target audience is essential to the success of your tourism product, we can provide you with the expertise and creative vision to inspire people to visit your destination.

To successfully inspire your visitors we can assist you in the development of:

Branding & marketing strategies  checkbox Branding & marketing strategies
Social media and content strategies checkbox Social media and content strategies
Sales and marketing activities  checkbox Sales and marketing activities
Event management  checkbox Event management

“Acorn and its partners successfully completed the assignment to design, develop & produce a package of tourism promotional systems and materials, within the short specified timeframe and within budget ... in a professional and timely manner.”

Case Study Explorer

To learn more about our expertise please explore the case studies below

Tourism Market Intelligence System

Caribbean
Market research Tourism statistics Strategic planning Branding & Marketing

Research, design and implementation of a tourism market research system for the nine OECS member states in the Caribbean. The online tourism resource was aimed at helping the countries to compete more effectively within the American and European markets.

Digital Marketing for the Falklands

Americas
Branding & Marketing

Implemented a Digital Marketing Strategy for FITB, with the overall aim of increasing awareness of the Falklands as a holiday destination. Individual tasks include email marketing through newsletters, Facebook marketing, and website SEO and management.

Ethiopia's National Marketing Materials

Branding & Marketing

Acorn led an international team of web and graphic designers, writers, photographers, cartographers and videographers to produce the national tourism website, videos, image library and brochures to promote the country as a world-class tourism destination.

Tour Operator Digital Marketing Strategy

Africa
Branding & Marketing

Acorn worked with KLM Safaris, a small tour operator based in Moshi Tanzania, to develop their marketing strategy, focusing on their responsible tourism credentials and ability to deliver tours with high quality community engagement.

Madagascar Promotional Strategy

Branding & Marketing

The Organisation National du Tourism du Madagascar (ONTM) and Madagascar’s SME tourism businesses needed profiles of the potential tourism markets in Germany, Scandinavia and South Africa to inform a promotional strategy to these new EU markets.

Aruba Brand Awareness Research

Branding & Marketing

Before launching a new marketing strategy, Aruba needed to identify how it ranked in the UK market. Acorn undertook detailed destination perception research using online panels surveys to provide a baseline for future benchmarking.

St. Helena Branding Analysis

Branding & Marketing

Analysis of the branding of St. Helena as a destination, including the delivery of a number of workshops in St. Helena covering the topics of branding and marketing. Recommendations were made regarding further branding of the Island.

St. Helena Marketing Review

Branding & Marketing

Review of the marketing activities and action plans for the marketing and promotion of the Island of St. Helena. An assessment of their effectiveness was made through an online survey of UK long haul travellers and interviews with tour operators.

Guyana Branding and Marketing Strategy

Branding & Marketing

Acorn led an international team to create a tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland Europe.

Oman Marketing Campaign Research

Branding & Marketing

Annual brand awareness research is conducted for the Oman Tourism Office to assess the impact of the Oman brand amongst UK consumers and to provide recommendation to inform future marketing activities.

Marketing Video Training

South East, England
Branding & Marketing

Acorn's popular workshops to help tourism businesses market themselves using video are held at our eco-office in Flimwell. B&B and self-catering businesses create their own videos to load onto YouTube and embed on their websites.

Our Land High Weald AONB

South East, England
Branding & Marketing

The marketing and business support Acorn provided for small tourism businesses in the High Weald Area of Outstanding Natural Beauty was part of the www.our-land.co.uk project to promote hundreds of holidays in National Parks and AONBs across the country.

Our Land South Downs National Park

South East, England
Branding & Marketing

Acorn provided the South Downs National Park with marketing and business support for its small tourism businesses as part of the www.our-land.co.uk project to promote protected landscapes and holidays in National Parks and AONBs across the country.

Countryside 2011 Marketing Campaign

South East, England
Branding & Marketing

Countryside 2011 was a fortnight of rural activities promoting the Great Outdoors across nine counties of the southeast. More than 900 country-based events and 500 organisations were promoted.

Branding Zanzibar

Branding & Marketing

Branding study to develop a branding pyramid for Zanzibar. The study involved stakeholder consultations with tourism sector operators around the Island, as well as interviews with tourists.

Mahindra Homestays Sales and Marketing

Branding & Marketing

Mahindra Holidays and Resorts India Ltd needed to launch their new homestay product in the UK market. They asked Acorn to lead on the development of the brand and delivery of the sales and marketing and social media campaign.

Tourism Market Research Study for Tanzania

Branding & Marketing

Market research study to assist Tanzania with its growth strategy. The study also identified market segments into which Tanzania could diversify, as well as targeting new source markets to attract, such as the African and domestic markets.

Interpretive Heritage Trails

South East, England
Branding & Marketing

Interpretative Heritage Trails and maps were developed for Lullingstone Roman Villa, Parham Park and Petworth to encourage visitors to explore the wider area, spreading the benefits of tourism spend to local businesses and communities.

Tourism Market Development for Lesotho

Branding & Marketing

Analysis of the key markets likely to be attracted to Lesotho, based on the products it currently offers. This detailed study fed into a broader master plan for the tourism sector in Lesotho.

1066 Goes Green: Burwash, Pevensey and Rye Itineraries

South East, England
Branding & Marketing

Researched and produced three visitor itineraries, one each for Burwash, Pevensey and Rye. The itineraries were aimed at encouraging both residents and visitors to enjoy sustainable activities in these areas, including walking, cycling and horse riding.

CAReFREE Breaks

Eastern England
Branding & Marketing

Sustainable tourism itineraries were developed for six protected landscapes in the East of England, working closely with local tourism businesses. Visitors were encouraged to explore the local area without using their cars.

Country Break Itineraries

South East, England
Branding & Marketing

Nine outdoor activity products were developed in Kent, West Sussex and Hampshire for Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce and how to travel without a car.

Tourism Marketing Strategy for Switzerland

Branding & Marketing

Marketing strategy for Switzerland aimed at increasing its competitiveness during the period when Eastern European countries were gaining market share of tourist arrivals in Europe at the expense of the more traditional Western European countries.