Niche Markets for the Caribbean

Acorn was commissioned by the Caribbean Tourism Organisation (CTO) to research and produce 20 detailed niche market reports that each focussed on specific tourism activities that were considered the primary reason for travel.

The Brief

Representing more than 30 destinations in the Caribbean region, the CTO required detailed information on a variety of niche tourism segments in order for countries to broaden their market appeal.

Our Solution

Acorn conducted extensive research into several niche markets which were identified as key areas for development consideration in the Caribbean region.  The markets were diverse, namely Bird Watching; Charity Tourism; Cultural, Heritage and Historic Tourism; Culinary/Gastronomic Tourism; Cycling; Diving; Extreme Sports; Festivals; Fishing; Golf; Health, Wellness and Spa; Homestays; Meetings, Incentives, Conferences, Exhibitions; Sailing; Jet Setting; Soft Adventure; Sports Tourism; Trekking; Weddings and Honeymoons; and Wildlife Tourism. 

The reports analysed global participation and economic value of the relevant segment; the potential for growth, both globally and nationally; outlined the consumer profile; identified main source markets and major competing destinations; assessed the tour operator market and outlined the key points for marketing and distribution.   

Outcome

The reports provided detailed information on each of the niche markets that were particularly relevant for development consideration within the region.  

Subsequently, Acorn has acquired a strong reputation for producing high quality niche market research studies of this nature which have been adopted by numerous clients to inform Destination Management Plans, Feasibility Studies, Options Appraisals, Market Studies and other Marketing Research projects.   Subsequent clients include tourist boards, tourism organisations and ministries of tourism from all over the world including Aruba, Colombia, the Falkland Islands, Guyana, Mongolia and the South Pacific.

Additional tourism niche markets studied include Adventure; Archaeology; Backpacking; Battlefield Tourism; Dinosaur Tourism; Eco-Tourism; Island Cruising; Marine Tourism; Photography Tourism; Surfing; Volunteering; and Wilderness Tourism.